Around the world one in 12 men and one in 200 women suffer from color vision deficiency (CVD), according to the Colour Blind Awareness organization. That's 350 million people globally with almost 3 million in the United Kingdom alone. In fact, some of the world's most influential people, including Mark Zuckerberg and Prince William, are...
As soccer has exploded in popularity across the U.S., NBCUniversal has big plans after maintaining its exclusive rights to one of the world's most famous leagues. NBCU and the Premier League extended their rights agreement by another six years on Thursday, fending off rivals like ESPN and ViacomCBS in a heated bidding war that confirmed...
The events of this past year surrounding social justice has made a significant impact, but has left a gap between having necessary conversations and taking real action so that a change can happen. At Adweek's Brandweek Sports Marketing summit, the NBA's executive vice president and chief marketing officer Kate Jhaveri and WNBA's head of league...
Twitter's Tips feature was extended to all Android users 18 and up. The monetization option rolled out for iOS in September after Twitter began beta-testing what was then called Tip Jar in May with a limited number of people around the world who use the social network in English, including creators, experts, journalists and nonprofits....
Home Depot has several locations in Alaska, including a store in Fairbanks that is just 140 miles south of the Arctic Circle. The proximity to the North Pole provided the concept behind a holiday spot from BBDO which seeks to uncover if Santa is a customer. "We've needed a little bit of joy and sunshine...
A show twice as big as the Super Bowl is spinning off into the U.S., but what can marketers learn from their European colleagues who have struggled to make the most of it for decades? The American Song Contest is coming to NBC in the Spring, but while it is a new show for American...
The nonprofit Mozilla Foundation has released one of the few holiday gift guides focused on products not to get your friends and family this holiday season--especially if they are at all concerned with digital privacy. The advocacy group identified 47 products this year that failed to meet basic standards for electronic privacy and security based...
Editor's note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek's community of high-level experts. Today, Ad-Lib.io CEO Adit Abhyankar demonstrates how growth at YouTube invites strategic new use of the platform. Below, in his own words, he says it's no longer too costly to invest...
The FBI reported that anti-Asian hate crimes rose 73% in 2020, increasing dramatically during the Covid-19 pandemic. Droga5 is working to combat that trend with a pro bono campaign for the Asian American Federation. The "I'm Really From" campaign plays on the xenophobic question "Where are you really from?" by celebrating the connection the participants...
Hulu's virtual MVPD service, Hulu + Live TV, will raise it monthly prices $5 in December, the company will begin telling customers today. But that price increase will come with subscriptions to Disney+ and ESPN+, which are being added to that offering for the first time. The changes--Hulu + Live TV's first price increase in...
Twitter Blue is Twitter's optional subscription plan that provides access to exclusive features, such as the ability to undo tweets and browse Top Articles. Twitter Blue subscribers also have access to bookmark folders, which allow them to organize bookmarked tweets into separate folders that they can create. For instance, a user may want to create...
Twitter head of global content partnerships Jennifer Prince is flying the coop after more than eight years, joining the National Football League's Los Angeles Rams as the club's first-ever chief commercial officer. Prince said in a tweet Thursday, "My next play is with the Los Angeles Rams as chief commercial officer. The time is now...
After nearly six years as Visa's chief marketing officer, Lynne Biggar is preparing to step down from the role with the financial services corporation early next year. "After an incredibly rewarding 6 years, we announced earlier today my plan to step down as Visa's Global Chief Marketing Officer sometime in early 2022 to pursue my...
Julien Wettstein joined LinkedIn as creator community lead for the European Union and Latin America. He had been with TikTok for the past four years, most recently as head of creator solutions, global business solutions, EU. Prior to that, he spent two years in two content roles at eBay. At the professional network, Wettstein will...
MLB and NFL player Bo Jackson became an icon in 1989 thanks to Wieden+Kennedy's popular "Bo Knows" commercials for Nike. Electronic Arts is paying tribute to that campaign and Jackson's football prowess with a nostalgic digital cover for Madden NFL 22. "We revealed Madden NFL 22 with two of the greatest quarterbacks in history on...
When the puck drops for the 2022-23 NHL season, players will have branding on their official game-day uniforms for the first time. NHL's chief business officer Keith Wachtel spoke at Adweek's Brandweek Sports Marketing summit about the effort he spearheaded and how the NHL plans to unveil the new branded merch in a way that...