The health crisis posed by the Covid-19 pandemic has been hard on parents of all genders, but the effect it's had on mothers has been especially severe. With the unprecedented school and daycare closures of 2020, many moms were forced to leave the workforce entirely. While these issues are ongoing, the push for solutions seems...
For many Americans who've spent time on the Eastern Seaboard, Newark, N.J., is often seen as little more than an option on the drop-down list of airport possibilities for visiting New York City. And while yes, Newark is a major transit hub for sea and air alike, it also boasts centuries of history as one...
Wieden+Kennedy Portland, which resurrected and reimagined Colonel Sanders across a wide array of ads for KFC, is ending its relationship with the brand after seven years together. The agency today confirmed to Adweek that it is no longer involved in the pitch to continue as the fast food chain's U.S. creative and media agency. "We...
While flagship banner Abercrombie & Fitch garnered most of the attention--going from one of the most disliked brands in America to a successful turnaround--its parent company has been hard at work reviving the rest of its portfolio. Much of that progress came to fruition this past year, namely in the form of a relaunch of...
Avocados and the Super Bowl are inextricably linked in advertising history, with Game Day widely considered to be the biggest day for avocado sales nationwide due to the popularity of chips and guacamole at events. After sitting out the 2021 game, Avocados From Mexico (AFM) has announced that they will be returning for the February...
The future of advertising is in privacy and authentication, with publishers taking control of data by building direct relationships with audiences. A common misperception is that adapting to such a tectonic industry shift requires vast financial or technical resources. In reality, all it takes is transparency--and the right strategy. One of the most valuable ways...
Saks, the ecommerce spinoff of the eponymous department store, is beefing up its livestream shopping experience just in time for the holidays. The company unveiled a slate of one-time streams for its Saks Live platform that will feature stylists, lifestyle bloggers and other influencers discussing holiday gift-giving and party planning. Like other programming on the...
When MTV Entertainment Group wants to create original content surrounding marginalized communities, its creative is a hands-off approach. Instead, it relies on the members of those communities to take the lead and share authentic stories. That was the case for the documentary short "Good Voice Woman," which is now the lead spot for MTV's Native...
Google aims to position its smartphone Pixel 6 as being "as individual" as its owner while it rolls out a European campaign, beginning in Germany. The campaign, created by Anomaly Berlin, will promote Pixel 6 and Pixel 6 Pro which went on sale initially in October, with the aim of conveying the phones as an...
Twitter allows users to schedule Spaces that they wish to host at a future time. While users can make changes to scheduled Spaces if they need to reschedule or rename an event, users can also cancel a scheduled Space altogether if they no longer want to host it. Our guide will show you how to...
Twitter allows users to schedule Spaces that they want to hold at a later time. If you schedule a Twitter Space event and need to make changes to the event before it takes place, our guide will show you how this is done. Note: These screenshots were captured in the Twitter application on iOS. Step...
As Covid-19 began to descend on the world in 2020, consumers searched for ways to connect while trapped at home. Over and over again, they turned to Disney. Disney saw its global video viewership of its video content increase 74% year over year across all social platforms, and the company recorded a 65% jump in...
Anniversaries are about celebrating the past, but they are just as much about taking those foundational stepping stones and looking to the future with a willingness to try something new. Acknowledging how far you've come is key, but allowing your crew to step into uncharted territory can be just as vital when it comes to...
To break through his crusty outer shell, Ebenezer Scrooge had to see his life--past, present and future--laid out in stark, brutally real terms, according to the classic holiday tale A Christmas Carol. But what if the old miser just needed an exercise-fueled endorphin rush? Fitness giant Peloton has used the beloved Charles Dickens story as...
Ellie Doty is no longer North American chief marketing officer of fast-food chain Burger King, according to parent company Restaurant Brands International. "Ellie made the personal decision to leave the Burger King brand," an RBI spokesperson told Adweek in an email. "We appreciate her many contributions to the brand and look forward to seeing what...