Gaming saw significant gains over the past two years as homebound sports fans opted to connect and game virtually. EA Sports leveraged its strong community of gamers to take virtual experiences to the next level to build communities that connect passionate fans with memorable moments. Andrea Hopelain, EA Sports' svp of brand, joined Adweek's Brandweek...
Seven-time Olympic Gold medalist Katie Ledecky has not only made a splash at the past three Olympic Games but she's also solidified herself as an authentic brand ambassador. She works with various global brands thanks to her innate ability to connect with consumers easily. Ledecky spoke at Adweek's Brandweek: Sports Marketing Summit about what it...
If a brand wanted to herald its product in an unexpected way and do so with distinction it could do much worse than writing a piece of opera for its multi-million-dollar ad campaign. This is exactly what British potato producer Albert Bartlett, based in Stirling, Scotland, has done with its latest campaign "Make It Extraordinary."...
Consumers at Christmastime essentially want two things: to consume and to feel good about it. And with an entirely new patch of grey hairs dedicated to the pandemic, we're all in desperate need of a bit of feel-good positivity this year. So it's little wonder that we're seeing a flurry of cause-driven advertising hit our...
2022 will not be a year of immediate normalcy for business. It's unlikely many will return to their operational setup that was in place pre-pandemic, but it is likely to be the year when a shift is made once again to maintain high productivity while reintroducing the office and the commute into workers lives, after...