Indian Country is a legal term used in U.S. law and treaties that were used to either push Native Americans onto reservations or force them to assimilate to the culture of colonizers. Now, a campaign by Wieden+Kennedy for The American Indian College Fund is working to reclaim the term by pointing out that all of...
Ringan Ledwidge, one of advertising's most acclaimed directors, has died at age 50. After studying visual design and communications, plus working as a photojournalist in the Middle East, Ledwidge became a director in 1999. In 2016, with director Daniel Kleinman and producer Johnnie Frankel, he co-founded Rattling Stick, which became one of the most successful...
After Coca-Cola spent 11 months reviewing its global marketing, the iconic advertiser finally found a winning partner in the world's largest advertising holding company, WPP. Monday's announcement, however, left more questions than answers about the review. Coca-Cola's initial announcement highlighted WPP as the big winner, taking on media buying for all markets, with the exception...
NBC has decided against airing one of its new or returning entertainment shows in its coveted post-Super Bowl 56 timeslot on Feb. 13. Instead, the network will broadcast coverage of the Winter Olympics in Beijing, which will also be in progress. "This happens once every four years, we want to be able to maximize the...
Meta chief operating officer Sheryl Sandberg and Grammy Award-winning singer/songwriter, entrepreneur and philanthropist Ciara shared the microphone at the 2021 Forbes Next 1000 Summit Friday. Sandberg said during the virtual event that Meta will donate $250,000 to U.S. Black Chambers to further support the pandemic recovery efforts of local Black-owned small and midsized businesses. And...
It's not unusual for a company to pepper its regular customers with emails about promotions, new offerings and other tidbits of news. On notable occasions, shoppers will even get one of those heartfelt "A message from our founder" emails. The anxious early months of the pandemic saw quite a few of those, in fact. But...
Disney+ Day featured a dizzying array of new content announcement, streaming releases and first-look trailers and teasers for upcoming content. But for most Disney+ fans, they will have to wait a little bit longer for the biggest and buzziest series and franchises to arrive. Several new titles premiered on Disney+ Friday, including Marvel Studios' Shang-Chi...
Though small businesses play a major role in economic growth, small business owners (SBOs) are often faced with daunting and unexpected challenges when it comes to creating and sustaining operations long-term. These challenges can be compounded for female entrepreneurs, who may face greater barriers. Comparatively limited funds, imbalance of responsibility among partners and inadequate support...
Picture it: March 2020. While the rest of the world held on with bated breath, Boots had a mission: To serve and care for its customers in the same way that is has for more than 170 years. Because of its urgent nature of business, Boots was able to remain open and fully operational during...
Facebook said Friday that it is extending shopping tools to groups and beginning to test live shopping options for creators. Vice president of product management Yulie Kwon Kim told Adweek," Communities are one of the most meaningful parts of Facebook. Over 1.8 million people turn to Facebook groups each month to share interests. She added...
Despite working for a worldwide media operator, one of the leaders of BBC Creative, the British broadcaster's in-house advertising agency, believes that outdoor is a medium that should stand alone, away from television adverts, to drive awareness of its content. James Cross, creative director for BBC Creative, spoke to Adweek as part of the Elevate...
Following on the heels of the popular "opening" of Morty's own restaurant earlier this year, Adult Swim and Wendy's are taking their longtime partnership on the road. For their latest Rick and Morty-themed team-up, the brands have collaborated on a "Morty'smobile," which will deliver Wendy's new hot and crispy fries in Los Angeles ahead of...
Veterans Day is a day to not only honor those who have served in the U.S. Armed Forces, but to also consider how that experience continues to impact their lives. Continuing its series on diverse agriculturalists, Corteva Agriscience gives viewers a glimpse into the lives of the veteran farmers who now serve their country in...
Twitter continued its run of "co-opetition" with its recently created TikTok account, and that account was taken over by none other than Dwayne 'The Rock' Johnson. The stunt was part of the promotion behind the release of Netflix feature film Red Notice, starring Johnson, and he read tweets from fans on TikTok. @twitter @therock taking...