The exploitation, waste and carbon footprint of the fast fashion industry is well documented. According to research from Princeton University, 20% of the world's wastewater comes from the fast fashion industry, which is also a leading producer of microplastics that wind up in the ocean. While consumers might be aware of this problem, it's hard...
Ahh, fall. A marketer's favorite time of year--and I'm not referring to Black Friday, Cyber Monday or even pumpkin spice lattes. It's time for predictions. 'Tis is the season when marketers love to hop into their time machines and begin prognosticating about the trends that are going to be all the rage in the coming...
In creating an affirming moment for Bumble users across Britain, Naomi Walkland found herself inside of an affirming moment of her own. "For the first time, [it was] me working [and] going on a shoot [that] was a majority Black-owned shoot, which was so rare," the vice President for EMEA Marketing shared during her conversation...
In the animated world of Fairfax, a new series on Amazon Prime Video, there's a brand at the center of the story described as "the holy grail of streetwear" and whose retail store is so dope that people literally walk through fire to get there. Its product drops? Legendary. Its prices? Outrageous. This temple of...
It's the most wonderful time of the year--already. Some consumers bask in the nostalgia of the season and its well-loved carols and songs. But for others, it is a time of extra stress and discomfort, especially as we all navigate supply chain issues and fast-moving ecommerce changes. As marketers, it's crucial to keep this in...
Sunwink is aiming to make the plant-based section of your grocery store the most seductive space you want to shop in. While sharing a passion for health and wellness, Jordan Schenck and Eliza Ganesh teamed up to change the food and beverage space by creating Sunwink. Their mission was to create plant-powered products that are...
The holidays are quickly descending upon us. For many, November marks the beginning of the mad search for the perfect gifts for family and friends. Etsy, however, has launched a campaign to remind us that the sentiment behind the gifts is always the reason for the season. The online marketplace is highlighting its one-of-a-kind handmade...
For Christmas this year, Boots, the Walgreens (WBA)-owned British high-street health and beauty retailer, will introduce a new form of buying. Within its festive campaign that aims to celebrate the joy of the occasion, a shoppable TV channel is ready to sell the gifts that consumers want. "Bags of Joy," created by The Pharm, the...
John Lewis' Christmas ad has long been a key moment in the British holiday calendar, but amid the turmoil of Covid-19 and the supply chain crisis, its latest installment is an attempt to return to the joy of earlier seasons. The British retailer's highly anticipated Christmas campaign, released on Thursday, is a story of escapism....
Fox Corp.'s 2020 acquisition of Tubi keeps looking better and better. The free ad-supported streaming service, combined with the roaring return of live sports on Fox Sports, has helped grow Fox's revenue 12% to $3.05 billion, the company reported today in its quarterly earnings. In the quarter, Fox Corp.'s first in fiscal year 2022, the...
Roku is proving it's still the biggest connected TV player out there, hitting 56.4 million active accounts in the third quarter of 2021. But Roku's account growth has slowed notably throughout the year, from adding 5.2 million in the fourth quarter of 2020 to 1.3 million this quarter. That's down from the 1.5 million new...
If you have yet to pay a visit to Planet Her, the most recent album of Grammy-nominated pop star Doja Cat, there really is no time like the present. For fans who have already dug into one of this year's biggest music releases, the "Need to Know" artist and PepsiCo's Lifewtr brand are offering an...