Christian Juhl outlined a five-year plan when he became GroupM's CEO in 2019, and consolidation was part of it. Last week's Essence and MediaCom merger announcement and the formation of GroupM Nexus are part of GroupM's broader initiative to automate its systems and standardize workflow. WPP has not been a stranger to consolidation--in recent years...
Snap Inc.'s NewFronts presentation Tuesday provided more than a look at its new and returning Snap Originals series, as Snapchat's parent company detailed a partnership with personalized video messaging platform Cameo. It also unveiled its new Snap Promote initiative for content partners to boost their visibility and viewership via promoted content across the Snapchat platform....
In an industry that increasingly worships the constant hustle, it's all too easy to get caught up in the rat race--much to the detriment of our mental and physical health. The pressure to seem happy and successful on social media is no longer exclusive to picture-perfect influencers with wavy blonde hair and bronze-tanned skin. These...
Twitter introduced a new ad placement for mobile application advertisers: Tweet Replies. Ads using this placement will appear after the first reply under tweets in Android and iOS. Twitter said in a Twitter Business tweet that it has been testing ads in its replies section since last October, seeing boosts in impressions and attributed app...
The media company Cond? Nast announced Tuesday afternoon at its NewFronts presentation in Hudson Yards that it plans to expand significantly into the world of connected television, sports programming and original film and television production. Amidst a flurry of debuts, the topline ventures include: a significant investment in sports content led by GQ; two key...
Publicis Groupe, the third largest agency holding company by revenue, has acquired Profitero, an analytics platform that helps brands optimize ecommerce ad spend. Profitero will be a product-focused company within Publicis. Bryan Wiener, who joined as CEO in 2020, will continue to lead the unit along with president Sarah Hofstetter, who also joined in 2020....
When Roku entered the NewFronts in 2021, marketers got the first look at what Roku Originals might look like. Fast forward a year, Roku Originals are now one of the more powerful tools in the company's arsenal, helping drive new users and launching The Roku Channel to a top five channel on the Roku platform...
Social media agency 1000heads has been acquired by French digital marketing performance consultancy Labelium Group to strengthen its data, insights, strategy and creative offerings in a deal worth more than $105 million. Founded in the U.K., 1000heads works with clients including The North Face, Cisco, Diageo and Alphabet, employing more than 170 people across its...
Pinterest detailed its ongoing and new initiatives aimed at helping Pinners navigate mental health issues to mark Mental Health Awareness Month in May. The platform debuted its compassionate search feature in July 2019, and it is currently available in 12 countries Pinterest said it will be extended to 11 more countries in the coming weeks:...
On this episode of Brave Commerce, Sara Aubitz, director of customer insights and analytics at Clorox, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss embracing and building an ecommerce business from scratch. Coming from a sales and merchandising background, Aubitz speaks on how she transitioned to work in CPG ecommerce. She talks about how...
Earlier this year, the company formerly known as ViacomCBS bet big on Paramount+--and it's already paying off. Paramount's flagship streaming service Paramount+ added 6.8 million subscribers in the first quarter of the year, bringing the streamer to nearly 40 million. That's a slight decline from the 7.3 million gain it reported to end the year....
Two-thirds of women who work in soccer have experienced gender discrimination, according to a 2020 survey from the organization Women in Football. Additionally, women remain underrepresented across the sport. Heineken, which last year expanded its UEFA sponsorship to the women's game, is on a mission to tackle gender bias affecting soccer players and fans. The...
May 4 is Star Wars Day and, to celebrate, Messenger released a Star Wars chat theme that adds a background inspired by the films to conversations. When someone activates the Star Wars theme on a conversation, the conversation's emoji will be automatically updated to the Sparkles emoji. Here's how to use the Star Wars chat...
When it comes to watching our favorite creators develop their careers, it seems like seeing them in TV shows and other partnerships fits so naturally. With the help of people like RJ Larese, vp, talent and development and brand partnerships at Nickelodeon and AwesomenessTV, this is able to happen behind the scenes, making the process...
Director and filmmaker Rhi Bergado's list of credits is a beauty enthusiast's dream, featuring work with industry mainstays like Manny MUA and Patrick Starr, as well as brands including Urban Decay and ColourPop. But the work hasn't always been glamorous. In fact, the Long Beach-based creative has encountered multiple instances of problematic ideology throughout their...
Samsung Ads is offering a Total Media Solution to marketers trying to connect with audiences. At its Tuesday morning NewFronts presentation in New York, Samsung Electronics' advertising arm revealed several updates to its FAST service and showcased its recently launched Samsung Ads Total Media Solution offering, which provides buyers with management and measurement of cross-platform...
Jo Ann Ross, Paramount's president and chief advertising revenue officer, U.S. advertising sales, joined Adweek's Convergent TV Summit for an upfront preview to discuss how Paramount (formerly ViacomCBS) is preparing for this year's digital advertising marketplace, the merge of combined companies, and plans for the rapidly-growing Paramount+ streaming service as they market their programming directly...
In December 2020, Disney announced yet another sweeping reorganization of its TV division -- one intended to prepare the conglomerate for a future-focused on streaming. One of the prominent changes resulting from the move, Hulu's Originals' Chief Craig Erwich added ABC Entertainment to his purview. Erwich stopped by Adweek's Convergent TV Summit to chat about...
Car brand Kia U.K. has agreed a year-long deal with Digital Cinema Media (DCM), Britain's largest buyer for cinema ad inventory, to run across its independent estate and has revealed it's new brand platform, "Movement That Inspires." The 12-month deal, brokered by DCM and Havas Media's content agency Jump, will see Kia's ads run in...
Hoping to bring its audience a more interactive experience with music and artists, Spotify has launched its own gaming interface on Roblox, Spotify Island. According to Spotify, it's the first music streaming platform with a presence on Roblox. The island is meant to be an interactive place for fans and artists to connect, play and...
Over the next three years, the influencer market is set to grow and generate $2.85 billion making it one of the most in-demand digital marketing solutions brands are seeking to tap into. This has led media agency Brainlabs to acquire influencer marketing agency Fanbytes as it aims to strengthen its client engagement offer across platforms...
Digital media company Cond? Nast, the publisher of more than a dozen titles including The New Yorker, Vogue and Vanity Fair, saw its year-over-year digital advertising revenues rise 38% in 2021, according to people with knowledge of the matter. The company attributes much of its recent success to its investment in digital video. Given the...
Editor's note: Today's column is the fourth installment in Jonathan Hanson's sustainability series. Below, his conversation with Tentree's co-founder and CEO shows how brands that treat sustainability as a business model are better able to create seamless customer touch points. Derrick Emsley's company, Tentree, has some ambitious literal growth plans. The brand is a tree-planting...
It will be radio silence for podcasts on Facebook starting June 3, as Meta informed its partners in the initiative that their podcasts will be removed from its platform altogether on that date. Ashley Carman of Bloomberg obtained the company's note to its partners, in which it informed them that no new podcasts can be...
While Prime Video gets a lot of Amazon's streaming buzz, the company wants marketers to know it's a real player in the AVOD space as well. Last week, the company rebranded its free streamer IMDb TV as Freevee, and Amazon announced a host of original programming for the platform at its first in-person NewFronts presentation...