Twitter introduced its rewritten and simplified privacy policy with the help of 8-bit game Twitter Data Dash. The social network explained in a Twitter Safety tweet, "We wanted to fit our privacy policy into 280 characters, but there's a lot here. And it's important. So, we've rewritten it to be as simple and useful as...
As Bark looks to continue its expansion, the maker of the monthly subscription service BarkBox and other dog-friendly merchandise has hired Cindy Gustafson as its new chief marketing officer. Gustafson will be responsible for boosting the Bark brand and managing customer experience across the company's multiple product categories. She will also be tasked with growing...
As leaders continue to reshape company culture for the modern era, the question of how to make the biggest positive impact on the greatest number of people led me to explore the significance of gratitude in the workplace. Could the simple act of appreciating those around you, the moments shared and the work done, impact...
Budweiser is once again tapping Dwyane Wade to promote its zero-alcohol beer through a new set of physical and digital collectibles in AB InBev's latest experiment with branded nonfungible tokens (NFTs). The former Miami Heat star's likeness appears on virtual tokens as well as specially designed cans and other physical merchandise as part of the...
Casper, the DTC mattress and bedding maker, is known as much for its fun and quirky campaigns as it is for disrupting the category when it first came onto the scene nearly a decade ago. But the brand really wants to be known for what it claims it does best: Making innovative mattresses and bedding...
April Fool's Day has notoriously spawned unusual, unpalatable--and mercifully nonexistent--flavor mashups for the sake of a good laugh in brands' quest to connect with customers. But in the case of two San Francisco-based brands, what began as a prank unexpectedly morphed into a quirky collaboration of fire and ice cream to the delight of their...
When it comes to finding "prospects who look like your customers but aren't your customers yet," modeling is the most consistently reliable way to find your target. But this is not just another article to advocate the power of statistical modeling. Modeling is about mimicking your target group. That is why setting a proper target...
For many cultures and communities, storytelling is a powerful tool for communicating important histories across generations. But doing so can remain a challenge for the communities that are often silenced by the majority. Social platforms and advertisers can help keep these stories alive by lending their space to marginalized creators and allowing them the freedom...
Screenvision Entertainment Network announced two new products and an expanded offering to an audience of potential cinema advertisers at its upfront Tuesday evening. Christine Martino, Screenvision's chief revenue officer, took the stage at New York's Hammerstein Ballroom to discuss the state of the movie industry, which the pandemic virtually wiped out two years ago. Now,...
The pandemic caused many local businesses to turn to content marketing in order to share their stories on how they were handling the crisis, and that momentum shows no signs of slowing, according to a new study by the Meta Branded Content Project in collaboration with Borrell Associates. The Meta Branded Content Project is an...
TikTok allows users to send GIFs in their direct message conversations. However, as of this writing, there is no way to search for a specific GIF to send in a DM. Instead, the TikTok application will show users a list of featured GIFs based on the current time or day, as well as occasions, such...
Soy is a central ingredient in countless food items, but industrial-level soy cultivation has a heavy ecological impact. With the industry booming, downsides like depleted soil, erosion and water contamination require immediate solutions both for farmers and consumers. With a more sustainable soy industry in mind, Upfield's Country Crock has teamed with agency Ogilvy to...
Chicken Soup for the Soul Entertainment is buying Redbox, another indicator of consolidation in the streaming industry. Top line The all-stock transaction will have the Crackle parent company acquire the platform in a $375 million deal, most of which is the assumption of Redbox debt. Between the lines Redbox has more than 38,000 kiosks nationwide...
Brands are becoming more creative in how they showcase their product, especially with the influx of technology and media methods a brand can use. Jonathan Bottomley, cmo of Boll & Branch, and Alvaro De La Rocha, cmo of Bespoke Post, joined Adweek during our Convergent TV Summit to discuss how their companies are navigating the...
After a challenging 2021-22 upfront, buyers have higher hopes for this year's marketplace. But the 2022-23 upfront will be unlike any other, with at least one megamerger on the horizon, the continued erosion of linear ratings, and massive measurement upheaval as multiple media companies craft alternatives to Nielsen metrics. Dani Benowitz, president of Magna, and...
Belgium is the latest country to crack down on sports betting ads with its Minister of Justice announcing his proposal of an outright ban on the advertising of sports gambling across the country earlier this week. In a measure to combat gambling addiction across the country, Minister Vincent Van Quickenborne intends to introduce the ban...
For NYC-based copywriter Palak Kapadia, working for brands with wide-reaching platforms entails a responsibility to push conversations forward. "I am very passionate about work that has the ability to make a meaningful difference. As someone who has the privilege to write for brands with big, influential platforms, I feel like I have a responsibility to...
Conveying a sense of elegance throughout, airliner Air France has released a film that outlines its ambition to showcase the best of its native country to customers. Created by dedicated creative unit Aura by Omnicom, the one-minute and 15-seconds long film features a lady dressed in red, running through Paris and up the Eiffel Tower,...
Dutch marketing and communications group Candid has acquired U.K. independent agency Creature for an undisclosed sum, with an aim to expand the shop internationally. Following the deal, Creature will be the lead creative agency in Candid's network. One of Candid's Dutch agencies, XXS, will rebrand as Creature Amsterdam and become Creature's first international office. Creature...
Nigeria, Africa's largest economy and one of the world's top producers of oil and gas, has a large and energy-hungry population. Yet about 60% of the country's 200 million inhabitants lack access to reliable electricity, according to the government's Nigeria Power Baseline Report. On most days, it is only able to dispatch around 4,000 megawatts...
The metaverse is a seemingly endless playground of possibilities for advertisers. Luxury brands creating NFTs to connect one-of-a-kind assets with products to build loyalty. Brands translating virtual experiences into real-world commerce. Musicians putting on concerts for many hundreds of thousands more than would be possible in a real-world venue. When we think of the metaverse,...
Thumbtack, a company that provides specialized workers to tend to consumers' home improvement and other personal tasks, is looking to add some personality to its marketing strategy. That edginess comes in the form of a talking, anthropomorphized thumb. Thumbtack's "pursuit of boldness" starts with its latest ad campaign that the brand created in partnership with...
With Major League Baseball attendance declining steadily since 2007 and television ratings also slumping, the game is increasingly looking for ways to engage with younger fans the way basketball, football and other sports do. Allowing players to be themselves and make a connection with fans, as the Seattle Mariners are attempting, may be part of...
Covid-19, as it has with everything, transformed the luxury market. The past two years have seen high-end brands evolve their digital strategies, stand up and take sustainability more seriously and forge relationships with resale platforms. Post-pandemic turmoil luxury sales and profits have rebounded. Last year, 117-year-old British car marque Rolls Royce announced global sales had...
Earlier this year, Adidas caused a stir with a series of ads which used bare breasts and nipples to promote its new sports bra range comprising 43 different styles and 72 sizes. The "Support Is Everything" push was first unveiled as a billboard at Adidas' Germany headquarters as a photo gallery featuring dozens of breasts--from...