Agencies are taking a broader look at the media ecosystem and committing to varying degrees of equitable buying. GroupM, for example, pledged to invest $75 million to support the media collective Group Black. Dentsu Media, for its part, launched an economic empowerment practice to create equitable investment benchmarks for clients. Those are two of many...
LinkedIn reached a settlement with the U.S. Department of Labor over allegations of systemic, gender-based pay discrimination that the regulator's Office of Federal Contract Compliance Programs discovered covering the period of March 1, 2015, through March 1, 2017. The Department of Labor said the OFCCP alleged that the company--which was acquired by Microsoft during that...
Meta revealed some adjustments to the way payouts are calculated in its Reels Play bonus program and introduced Challenges for Reels on Facebook as another monetization option for creators. Each creator in the Reels Play bonus program will be able to take part in a series of sequential, cumulative Challenges every month, such as, "Earn...
WPP creative agency Ogilvy's EMEA chairman Paul O'Donnell will retire after nearly four decades with the network. O'Donnell joined Ogilvy in 1985 and has held many roles, including managing director of Singapore and president of Asia-Pacific. He was also instrumental in the creation of OgilvyOne, of which he was appointed evp of international development in...
As most Americans are attempting to put the pandemic behind them (depending on state mandates) and looking ahead to brighter times, this is not the case for everyone. The past few years have seen a surge of violence against the Asian American and Pacific Islander community, largely due to the anti-Asian rhetoric and language associated...
Fan engagement and rewards provider Socios reached a multiyear partnership with Major League Soccer, as well as deals with 26 of its 28 clubs. Fans of those clubs will have access to exclusive chat rooms, forums, polls and rewards, such as the chance to win prizes for correctly answering questions or predicting game action. Socios...
"You people are all successful," a former white manager once said to me. "Getting promoted faster than white men and making more money than all of us. We don't need to be focused on how we can help our Asian colleagues here. They have more than enough help." To this day, those comments my former...
Digitas tackled diversity, equity and inclusion in its 15th NewFronts presentation, highlighting the documentary The Beauty of Blackness as a guide to how brands can deliver connected experiences through storytelling. Centering on thought leadership rather than selling has been a staple for Publicis Groupe's Digitas for several years. In 2021, the agency and a panel...
On episode two of Adweek's Most Powerful Women in Sports, we sit down with Tampa Bay Buccaneers' assistant defensive line coach Lori Locust, who's entering her fourth season with the team. Locust was thrust into the spotlight in 2021 when she and the Bucs' assistant strength and conditioning coach made history by becoming the first...
With travel restrictions waning and the summer season beckoning, millennials and Gen Z travelers are thinking beyond the "staycation" ideals and are laying out plans to see various cities, states and even countries in the coming months. As they break out of their shells and begin exploring their options, these consumers are taking a different...
Walgreens has filled the five-month vacancy in its chief marketing officer post with Linh Peters, whose track record includes brand leadership posts at Calvin Klein and Starbucks. Peters, who also takes on an svp role, steps into the job previously held by Patrick McLean, who departed Walgreens in January during a period that saw over...
People who still want to tweet, but to a narrower audience, may soon have a solution. The social network began testing Twitter Circle, which enables users to select up to 150 people to see tweets they choose to share with the world at large. Twitter said in a tweet that some people gained access to...
Fiverr is tapping artificial intelligence to let voiceover artists provide samples of their work to prospective clients without ever reading a script. The freelance platform teamed up with a startup called Lovo to roll out a new tool that allows creators to clone their voices and then use these clones to generate auditions of lines...
As the ad industry races toward a cookieless future where first-party data will be the guiding light for marketers, several new studies have offered insights into how chief marketing officers are struggling with their data and measurement strategies. In a global study from measurement firm Nielsen published in April, 69% of 2,000 senior marketers agreed...
TikTok will use its NewFronts presentation Wednesday to introduce contextual advertising solution TikTok Pulse. Advertisers on the platform will be able to use TikTok Pulse to place their ads adjacent to the top content in TikTok's For You feed--among the top 4% of all videos on TikTok in terms of engagement--with tools and controls to...
To mark Star Wars Day May 4, Instagram released a new chat theme inspired by the Star Wars films. This theme adds a background inspired by the films to conversations. Our guide will show you how to use the Star Wars chat theme in the Instagram application. Note: These screenshots were captured in the Instagram...
Wine and cheese aren't just Pacific Northwest souvenirs: they're fixtures of the region's travel itinerary. When you fly into Portland International Airport in Oregon, a blue-and-orange stand teeming with Tillamook cheeses and ice cream awaits in Concourse E. While bottles of Pacific Northwest wine litter the shelves of bars and sandwich shops in the airport's...
Media holding company Wave Sports+Entertainment, home to social-first sports media channels like Buckets and Jukes, is set to showcase its approach to sports content on Thursday at IAB's NewFronts, plus how it spurs growth across platforms for its brands. The event comes during its Women's National Basketball Association programming announced last week, The Buckets Five....
About 10 years ago, on one of our early dates, my now-husband asked what my favorite economic principle was. My sporadic attendance at Econ 101 didn't adequately prepare me for this question, and I mumbled something about the psychological elegance behind the principle of diminishing marginal returns. Unimpressed, he patiently and thoughtfully corrected my misconceptions...
Over 1 billion people connect with business accounts via Meta's family of messaging applications every week, and the company introduced several new tools for businesses Wednesday, coinciding with National Small Business Week this week. Meta vice president, small business group Rich Rao told Adweek that prior to the pandemic, "The hallmark of a small business...
Fashion is one of the world's most polluting industries, responsible for an estimated 10% of global carbon emissions and producing large quantities of waste. The problem seems to be getting worse, since the average use of a clothing item has decreased by more than 85% since 2002, according to Euromonitor. Meanwhile 33% of shoppers perceive...
Four marketing all-stars were inducted into the Marketing Hall of Fame tonight. The honor from the American Marketing Association (AMA) recognizes "outstanding contributions to the field of marketing." The 2022 honorees are Marc Pritchard, chief brand officer of Procter & Gamble, Ann Mukherjee, CEO of Pernod Ricard North America, Bozoma Saint John, former global CMO...
Five years ago, a scrappy young canine-dedicated brand called Bark spent about $3,000 to make a music video starring a handful of its women employees and their four-legged BFFs. "Dog Mom Rap" quickly went viral, logging more than 7 million views and 295,000 comments. The upbeat ode to pushing geriatric pugs in strollers and throwing...
Earlier this year, serious conversations continued to swirl around the fate of many American colleges and universities. It's no secret that Gen Z is shaping the future of higher ed. Schools have seen significant drops in enrollment and retention since the pandemic turned colleges into "Zoom Universities." Though many have returned to in-person or hybrid...