If you asked Havas CX's senior visual designer, Janice Chen, what got her into advertising, she would tell you that it was all about the industry's potential to make a real impact. "Advertising has a powerful voice and I wanted to join it to use that voice for good," Chen told Adweek for the AAPI...
How can marketers establish working creative relationships in ways that feel authentic to both brands and diverse collaborators? Experts from YouTube and Google had a lot to share on the subject during this year's IAB NewFronts. On Wednesday, IAB's chief industry growth officer Sheryl Goldstein connected with YouTube BrandConnect's head of sales strategy and programs...
Sarah Jessica Parker dons safety goggles and takes a sledgehammer to an elaborately decorated table full of food and drinks--she's making a literal point about breaking with tradition--while the words "goodbye boring, hello perfect" flash on screen. John Cena, in a separate scenario, shows off his refined side along with his trademark self-deprecating sensibility by...
The Kentucky Derby is the most prized jewel in horse racing's Triple Crown. Apart from the thoroughbreds and jockeys, brands are the other stars attempting to capture the eyes of the well-heeled, floppy hatted, julep-soaked masses descending on Churchill Downs in Louisville this weekend. Targeting a younger audience, Churchill Downs enters its first full-capacity Derby...