The Recount, a three-year-old digital news organization founded by longtime journalists John Battelle and John Heilemann, presented its streaming video content plans to advertisers during its virtual NewFronts presentation Thursday afternoon. Its pitch was bold: "The news is broken, but you knew that," proclaimed Grace Weinstein, host of The Recount's Snapchat show WTF America. The...
The Trustworthy Accountability Group confirmed that TikTok has achieved TAG Certified Against Fraud status for 2022, meaning that the video creation platform set industry best practices in order to ensure that ads are served in a fraud-free safe environment to actual people. TikTok works with a white-labeled Media Rating Council-certified invalid traffic partner on pre-campaign...
Pinterest debuted a new application for Android and iOS to speed the process of livestreaming to its platform, Pinterest TV Studio, but it is only available to select creators for now. While the app has been listed on Google Play and the Apple App Store since Monday, its livestreaming tools can only be accessed via...
Measurement played a big role during Thursday's virtual IAB NewFronts presentations, with Nielsen, Comscore, Innovid and Samba TV all pitching marketers on why their solutions are the strongest when it comes to increased fragmentation in the industry. "I don't think it'll be a surprise to any of you guys to know that streaming is growing...
Expectations for working moms to balance careers and home life are notoriously high, and the societal pressure of striking the perfect balance can lead to life-long feelings of guilt. Sometimes, the best thing you can do for a mom is to let her know that her contributions are appreciated--especially during Mother's Day. Ahead of the...
Just one day after the introduction of the Snap x Cameo Advertiser Program at Snap Inc.'s NewFronts presentation, personalized video messaging platform Cameo laid off roughly one-quarter of its staff. Kaya Yurieff of The Information broke the news Wednesday, and Cameo CEO Steven Galanis confirmed it in a tweet. Galanis wrote, "Today has been a...
Plastic recycling isn't working--and it's worse than we thought. A new report by environmental nonprofit The Last Beach Cleanup and research group Beyond Plastics found that plastics recycling in the U.S. dropped to between 5% and 6% in 2021. That's down from the last official numbers that the EPA published in 2020 showing that just...
When Romain Naegelen, the managing director and partner at Mother LA, thinks about commercials for oral care brands, dentists in white lab coats comes to mind. After all, toothbrush and toothpaste brands historically shoved the idea of "four out of five dentists" recommending a product down the cavity-filled mouths of consumers for years. But Naegelen...
Tennis pro John McEnroe left a trail of record-breaking wins in his wake when he retired in 1992, as well as a reputation for emotional intensity on the court. With his status as a world-class athlete long since secured in sports history, and a volatile temper to match, it seemed at times his greatest opponent...
Ad-tech veteran Matt Goldberg is stepping into a new role as Tripadvisor's chief executive officer. He'll be charged with plotting a new itinerary for the travel brand's future. Goldberg's last stop was The Trade Desk, where he served as evp of North America and global operations. He comes to Tripadvisor after a lengthy career that's...
Doctor Strange in the Multiverse of Madness will be released in theaters Friday (May 6) and, to mark the occasion, Messenger released a new chat theme inspired by the film. When someone activates the Doctor Strange in the Multiverse of Madness chat theme in a conversation, the conversation's emoji will be automatically updated to the...
LG Ads is using its NewFronts debut to showcase its suite of ad offerings. "We're still the new kids on the block here in CTV, we've actually been selling for only about a year now," Allen Bush, LG Ads' CMO, told Adweek ahead of Thursday morning's virtual event. The company announced exclusivity of data and...
E.W. Scripps' Scripps Networks is on a mission to bring everyone free TV. At its virtual upfront presentation this year, Scripps Networks said it's investing in spreading the word about over-the-air (OTA) viewing. Scripps Networks is committing a $20 million investment in off-channel marketing over the next year in The Free TV Project. The initiative...
The critically-acclaimed FX series, Better Things, is coming to a close after five seasons. Pamela Adlon, co-creator, writer, director, and star of the show, joined Adweek during our Convergent TV Summit to talk about how the TV space has changed during the show's time, how she strategizes to determine what's next and offers advice to...
Showtime's original programming ceaselessly delivers new scripted shows. Yellowjackets, a non-IP-based freshman hit that built audience and buzz each week that is single-handedly driving streaming subscriptions, is no exception to the platform's uncharted momentum. Gary Levine and Jana Winograde, co-presidents of entertainment at Showtime Networks, joined Adweek's Convergent TV Summit to talk about how they're...
A+E Networks has a simple message for marketers at the 2022 NewFronts: Content matters. During its virtual NewFronts presentation on Thursday morning, A+E Networks promoted everything from its cross-platform offerings in legacy brands such as History, Lifetime and A&E to podcasts and even a new FAST channel called 4UV, all while focusing on the quality...
As people begin to socialize again around the world, clothing retailer H&M aims to position itself as the brand that can help men rediscover their own style and be confident--a message promoted through a global campaign featuring Saturday Night Live comedian and actor Pete Davidson. The campaign, titled "Wear That Feeling," was developed by B-Reel...
Is Cyberknife a digital ad agency in San Francisco or a horse running in this year's Kentucky Derby? In addition to being the name of a surgery, Cyberknife is also a horse in this year's Derby. What about Zubi, The Glitch and Shackleton? If you said horses for any of those, you'd be wrong--they're all...
Among pregnant women, weird cravings have become the stuff of myths--from the women with an urge to crunch ice cubes, to those who snack on pickles in the middle of the night. Ahead of Mother's Day on May 8, Burger King decided to indulge those cravings by creating special Whoppers for expectant moms. Burger King...
Neighborhood social network Nextdoor wants interactions on its platform to be, well, neighborly. Its new popup Constructive Conversations Reminder, driven by machine learning and predictive technology, will appear during potentially heated conversations and provide tips on how to set the tone for a more empathetic discussion. Nextdoor said its machine learning model considers the full...
Humans have a built-in flaw: They have difficulty imagining their "future selves." A recent study from the University of California highlighted that, when participants were asked to imagine their future self, MRI scans showed the exact same synapses fire as when those same participants were asked to envisage German politician Angela Merkel. Because they are...
One week after Elon Musk announced he was buying Twitter, it was business as usual at the company's annual pitch to advertisers at Pier 17 in lower Manhattan Wednesday evening. VP of global client solutions JP Maheu hinted at the news as he kicked off the event. "It's been a quiet month at Twitter. Not...
Having an eco-friendly brand strategy has taken center stage for leaders in the food and beverage space in recent years. Pepsi's chief marketing officer, Todd Kaplan, and Clif Bar & Company's svp of impact and communications, Roma McCaig, joined a panel at Adweek's Sustainability Summit to discuss their companies' latest sustainability initiatives -- from procurement...