Editor's note: This is the third installment of Beats, Bytes and Brands, a monthly column on the newest trends and activations converging across the music industry and brand marketing. Despite popular interest from marketers, the metaverse is not a catch-all phrase. The metaverse merely describes individual virtual worlds, such as Roblox and Decentraland, which together...
Megan Nakazawa had a rather unusual journey in becoming an advertising creative. "I wandered into it via friends from my surf industry days," Nakazawa shared with Adweek. "It felt like the right fit coming from the action sports industry, which pushed people to be clever, resourceful and street smart." So, what keeps a creative who...
Maaliq Joseph joined Snap Inc.'s talent partnerships team as manager of music artists partnerships. Joseph had been manager, artist development/touring at Warner Music Group for the past three years, working with artists including Baby Tate, Erica Banks, Freddie Gibbs, Omah Lay, NLE Choppa, Isaiah Rashad, Saweetie, Shordie Shordie, Earl Sweatshirt and Wale. Prior to that,...
Los Angeles-based filmmaker Alice Gu is committed to using her fascination with creative visuals and a good challenge to guide a compellingly story. "I started my career as a director of photography," she told Adweek for our AAPI Creative Spotlight series. "The challenge of telling a story in 30 seconds has always been very appealing...
"What is the American Dream?" It's a time-tested question that has yielded countless different visions that have evolved across different generations. While there is no singular answer, the responses are largely unified by themes of opportunity and personal agency. For many marginalized communities, opportunities can feel entirely out of reach without proof of what's possible....
TikTok Tuesday unveiled its 2022 TikTok Pride Trailblazers, creators on the platform who influence their community through their content. Creators were chosen based on their creativity to drive awareness of issues and celebrate the LGBTQ+ community, according to TikTok. These creators come from multiple facets, such as DeAndre Brown (@imdrebrown), who gives comedic corporate advice...
Snapchat expanded upon its Custom Stories feature with last week's introduction of Shared Stories. While Custom Stories enabled Snapchatters to create Stories and add friends to view them and contribute to them, Shared Stories takes that concept one step further, letting users who have been added to the group invite their friends to participate. Snap...
Crown Media Family Networks is getting upfront and personal with marketers for 2022. Though in-person upfront events took place in May for the first time since 2019, Crown Media chose not to return to the Rainbow Room in Rockefeller Center for a presentation. Instead, the company decided to take a different approach, connecting with clients...
With the puck about to drop on the National Hockey League Conference Finals, the league brought back its #StanleyTweets initiative on Twitter. Hockey fans can tweet about what winning a Stanley Cup would mean to them, via the @StanleyCup account through the end of the Stanley Cup Final, using the #StanleyTweets hashtag. 52 tweets will...
BeReal is a photo-sharing social network that encourages each user to share one post each day. Rather than having a public feed of previously shared content, each user has access to a "Memories" calendar that allows them to view posts they've previously shared. A user's Memories calendar is private and the posts are only visible...
When users first create a BeReal account, they're automatically assigned a profile picture by the application. This profile picture has a solid color background with the first initial of the user's name in the center. Users can add a real profile photo to their account at any time. Our guide will show you how to...
Calvin Klein has hired Jonathan Bottomley as its global chief marketing officer as the brand seeks to navigate a fashion space buffeted by consumer demand on one side and continuing inflationary and supply chain pressures on the other. Bottomley joins Calvin Klein after a year-and-a-half at high-end online bedding retailer Boll & Branch. He succeeds...
Snapchat now allows users to share eBay listings in Snaps on the social networking platform. When someone shares an eBay listing in a Snap, viewers will be able to tap the listing to view it on eBay. Our guide will show you how to share an eBay listing in a Snap on Snapchat. Note: These...
Camera maker Polaroid has turned to social platform Snapchat to reach the elusive Gen Z audience with an augmented reality (AR) campaign promoting its smallest camera to date. To mark the release of the Polaroid Go, the company--which has produced cameras that develop analogue images in seconds after they are taken since the 1940s--has created...
May is Mental Health Awareness Month, though discussions around the topic have become more common year-round over the last few years. On social platforms, people are sharing their experiences dealing with issues like anxiety, depression and even dissociative identity disorder. TikTok creator Rod Thill has found freedom by being open with his struggles with mental...
In the U.K., a public holiday happens to celebrate the Queen's 70 years of service on the Royal throne, and burger restaurant brand McDonald's aims to make the most of the festivities too. The world's largest fast-food brand is an official partner of the Queen's Platinum Jubilee Pageant, set to take place on Sunday, June...
People often leave their jobs because they don't envision themselves advancing to a more fruitful or prestigious position. And in a climate where employees are taking control of their own career paths, LJ Louis is responsible for reassuring staff in the WPP community--specifically diverse talent--that promotions are on the horizon. Louis joins the holding company's...
Stock photography company Shutterstock has been growing as a media company recently. It continues to do so with the acquisition of content agency Splash News to bolster its editorial offer. Splash News acts as a source of image and video content around celebrities, red carpet and live events for media brands, such as E! News,...
Earlier this month, Adweek hosted the second annual Creator Visionary Awards at Social Media Week. On May 11, nearly 30 influential creators were honored for their innovation and groundbreaking work in social media, including Creator Visionary of the Year Steve Aoki. In honor of the event's first in-person awards ceremony, we decided to unleash Adweek...