A knee injury may have sidelined the NBA's Ja Morant from the playoffs, but the Memphis Grizzlies point guard will continue to be front and center in a new campaign for Beats by Dre. The music video-style spot, featuring an original song from Lil Baby written especially for Morant, originally dropped on TV last weekend....
Sony has kicked off a global media review for its Playstation business, putting hundreds of millions in media spend up for grabs. A source close to the matter estimates media spend is about $500 million, while COMvergence's 2021 estimate is a bit lower, at $200 million. Most of the major media agencies holding companies have...
Colleen DeCourcy didn't stay retired for too long. The former chief creative and president at Wieden+Kennedy, who announced her retirement from W+K and the advertising industry in December of last year, is joining Snap, Inc. as the company's chief creative officer. At Snap, DeCourcy will lead global creative efforts for the company, helping to elevate...
Facebook and Instagram augmented reality filters and avatars: Now available in 48 states. Meta said this week that those features were turned off across Facebook, Instagram, Messenger, Messenger Kids and Portal in Illinois and Texas due to facial recognition and privacy laws in the two states. The company added that it will develop an opt-in...
Meta helped the National Basketball Association continue to celebrate its 75th anniversary with the introduction of the NBA Lane experience in its Horizon Worlds virtual reality environment. Horizon Worlds is available to Meta Quest 2 users 18 and older in Canada and the U.S., and they can navigate to the Events tab from the application's...
Clubhouse now offers a dark mode setting that changes the application's appearance from light to dark. By default, the Clubhouse app will use the user's device settings to determine whether or not dark mode is turned on. However, users can manually turn on dark mode whenever they like. If users turn on dark mode manually,...
In recent years, content platform TikTok has been partnering with live sporting events to grow its audience base, a strategy that will continue with its announcement that it will become the official entertainment platform of the UEFA Women's Euro 2022 soccer tournament. The competition will begin on July 6 and will comprise of 31 matches,...
The mobile gaming industry has exploded over the past few years. According to the 2021 Global Games Market Report, the global gaming market is now worth more than $98 billion. It is projected to go beyond a whopping $272 billion in the next decade. Mobile gaming is now more financially lucrative and diverse in audience...
Wunderman Thompson (WT) has named Vanessa Kerkhoff as its new chief executive in Germany, replacing Larissa Pohl who will remain within the WPP network after stepping down. Kerkhoff has served as the chief executive and managing director of Havas' operations in D?sseldorf for the last three years, where she led the 200-strong agency in Germany....
When you're thirsty, everyday objects might appear as mirages of an ice-cold drink. Guinness brings this phenomenon to life in its summer campaign, which recreates classic items of the season to look like a freshly poured beer. Waves crashing against a rock, people reclining on a beach chair and surfboards glistening in the sun are...
A second WarnerMedia network chief is exiting the newly-merged Warner Bros. Discovery after their position has been eliminated by Kathleen Finch, chairman and chief content officer, U.S. Networks Group. Tom Ascheim, who had been president, Warner Bros. global kids, young adults and classics--overseeing Cartoon Network, Adult Swim, Boomerang, Warner Bros. Animation and Turner Classic Movies--is...
With UEFA's Champion's League men's final between Liverpool and Real Madrid slated on May 28, one of the soccer competition's main sponsors Mastercard has released a spot featuring tournament winner Lionel Messi's memories of leaving home to play for Barcelona as a boy. The 1 minute 20 second spot, created by McCann, features a digitally...
YouTube is adding new brand suitability tools to help advertisers make better media buying decisions, the company exclusively shared with Adweek. These new features will allow advertisers to apply brand safety categories more consistently to other Google properties--and to better understand how brand safety decisions impact reach. These new tools are not currently available but...
Can linear television, streaming services and TikTok coexist? The answer is yes, according to new research commissioned by the latter. TikTok found that people are not only spending less time watching linear TV, but 90% of them are typically multitasking while watching, with 53% doing so every time or almost every time. The video creation...
The first round of the National Hockey League's) 2022 Stanley Cup Playoffs is nearly in the books, and the league shared details on related activations by more than two-dozen partners in Canada and the U.S. The NHL said new partners for this year's postseason are Chipotle, Clutch and TikTok, and corner in-ice brand positions for...
In 2019, U.K. subscription publisher The Economist released its daily news podcast, The Intelligence, three years after its first pursuit into audio. The goal of that audio push has been to drive ad revenue and--ultimately--subscribers. Today, the podcast has fetched 400 million downloads since its start--and an average of 350,000 listeners tune in to each...
Tampa-based copywriter Daynah Singh is committed to using her platform to encourage societal shifts on a global level. "The work we do ultimately shapes culture--and I wanted to use this platform for good," she said to Adweek for the AAPI Creative Spotlight, made in partnership with Asians in Advertising. She continued, "I wanted people of...
Today, Google unveiled a new ads experience at its consumer keynote where users will have complete control of what ad content they want to see more of. While last month's update to the tech giant's Ad Settings allowed users to control the volume on all ad content, now users can indicate which specific brands they...
Last year, activist and influencer Angelina Moles spoke out about the "fat face" TikTok filter. "What it would do is give you a double chin and big cheeks. Basically, your face would look like mine," said Moles, who is a self-proclaimed fat activist. "It was just making a mockery out of fat people." Moles, who...
Next week, and later this fall, Hostess Brands plans to introduce new commercials under its "Live Your Mostess" campaign--a one-year-old national marketing push meant to celebrate moments of everyday joy. But the ebullience won't be shared by all. And that, too, is by design. In April, the maker of Twinkies, Ding Dongs and Ho Hos...
The Columbus, Ohio, outpost of Two Men and a Truck resembles most any family-owned moving and storage franchise. Ensconced on an industrial lot north of downtown, the company does business out of a metal warehouse. Brawny moving guys in matching gray T-shirts come and go. And on the lot outside, there's a fleet of 40...
Many regarded Jawbone as one of the pioneers in wearables. After making its mark as a Bluetooth headset maker, it pivoted to capitalize on the new and highly desirable fitness tracking market. This pivot and expansion into a hot new area allowed Jawbone to attract funding from top-tier Silicon Valley venture capital firms and helped...
Disney is putting Netflix on notice. On Wednesday, Disney held its earnings call for the second fiscal quarter of 2022, revealing a gain of 7.9 million Disney+ subscribers, which brings the platform's total global subscribers to 137.7 million. In addition, the company's global direct-to-consumer offerings--also including Hulu, ESPN+ and Disney+ Hotstar--gained 9.2 million subscribers overall,...
Brett Weitz is the latest top WarnerMedia exec to be exiting his role as a result of last month's WarnerMedia-Discovery merger. Weitz, who was GM of Turner networks TNT, TBS and truTV since 2019, had been set to report to Kathleen Finch, chairman and chief content officer, U.S. Networks Group, as part of the new...
Though cooking at home can bring feelings of accomplishment and joy, that's often dependent on having the time to commit to it. When you're in the middle of a big project, finding time to break away and cook a meal or go for take-out can seem like insurmountable tasks. With the stress-alleviating properties of food...