Move a little slower and only break some of the things? Meta CEO Mark Zuckerberg said during an all-hands meeting earlier this month that the product teams in areas such as commerce, Facebook Dating, Facebook Gaming, Messenger Kids and the Remote Presence team--which was formed in the early stages of the pandemic to develop audio-...
As upfront week negotiations get underway, Adweek continues our postmortem sitdowns with each of the ad sales chiefs who presented. First up was NBCU's Linda Yaccarino; now Marianne Gambelli, Fox Corp.'s president of ad sales, marketing and brand partnerships, gives us insight into her company's upfront week event on Monday afternoon. Fox did things a...
Upfront week has officially wrapped, with (most) companies making compelling pitches to advertisers. While the primary focus was wooing marketers in the hopes of getting more ad dollars during this year's negotiations, most media companies who presented this week couldn't resist sneaking in some jabs--and a few body blows--at their competitors. From targeting mergers to...
Since the introduction of the General Data Protection Regulation (GDPR) in 2018 and privacy laws in the U.S. like the California Consumer Privacy Act (CCPA), media agencies have spent the past four years building privacy departments, requiring them to make significant financial investments. For instance, digital agency Rakuten Advertising hired data protection officers to keep...
Activision Blizzard's Overwatch League (OWL) is back for fifth season, and in an effort to be a hoot among viewers, it's using a common sports tool to engage with fans. The esports competition updated its Pick'em feature for the new season, which is the first to be played on Overwatch 2. Introduced in 2020, Pick'em...
Season four of Netflix series Stranger Things will be released on the streaming platform May 27. To celebrate the upcoming premiere, Reddit released four avatar costumes for Redditors to use on the platform. The costumes allow Reddit users to turn their avatars into the Demogorgon, Eleven, Hopper or Scoops Ahoy Steve. These avatar customizations will...
Fashion retail brand C&A is set to introduce a new integrated international brand platform with the appointment of DDB's European agencies for its development. The 181-year-old retailer, founded in Germany but now headquartered in Vilvoorde, Belgium, owns 1,300 stores across Europe and employs over 25,000 people. Last autumn the company revealed that it had completed...
Meta CEO Mark Zuckerberg introduced the WhatsApp Cloud API (application-programming interface) during the Conversations virtual event Thursday. WhatsApp began its drive into business offerings with the introduction of the WhatsApp for Business application for Android devices in January 2018, extending it to iOS in April 2019. The Meta-owned messaging app also introduced its WhatsApp Business...
Katie Kirkpatrick, vp of digital commerce at Bacardi, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss how the digital shelf influences omnichannel consumers. She talks about how employees are inspired to develop an "ownership mentality" and take pride in their work at Bacardi. They also take a look into the future of alcohol ecommerce...
Most any financial advisor would agree that saving for a rainy day is one of the key aspects of creating a more stable future. Though this applies directly to the world of banking and investing, the method has a basis in nature via the foraging skills of the mighty squirrel. With the need for prudence...
Your friends' smug "If you know, you know" travel posts will only get worse this year. With much of the world ready to travel again--and the airline industry only modestly ready for their return--any inside information a passenger can get is vital. An Amex Travel survey notes that 86% of consumers expect to spend as...
It's OK to admit it: For many, the rapid emergence of NFTs--nonfungible tokens--can make your head spin. An eye-popping $70 million for a digital asset we can all view online for free? Are we caught up in a speculative, hype-driven fad, or is there tangible and long-term value here? While we all have a lot...
It's the end of an era at The CW. The network returned to upfront week Thursday morning after sitting the event out for the past two years. Ahead of its upfront presentation at New York City Center, The CW set its fall schedule and announced that Riverdale, one if its longest running and most popular...
Today, beauty brand L'Or?al and travel site Tripadvisor have teamed up to create a procrastinator's paradise, making it easier for people to shop for travel essentials for their upcoming trips. With the campaign, L'Or?al product recommendations appear as native ads when someone uses Tripadvisor's search and booking function. Clicking on the ad sends people to...
Tom Brady was retired for less time than it took Hertz to create ads making fun of that retirement. The three-time National Football League MVP, five-time Super Bowl MVP and seven-time World Champion announced his retirement on Feb. 1--only to say on March 13 that he'd return as the Tampa Bay Buccaneers' quarterback. Roughly two...
Sen. Michael F.Bennet of Colorado introduced a bill last week to establish a new five-person commission that would be responsible for protecting people against tech platforms, like Facebook and Twitter, that facilitate interactions amongst users. As per the Digital Platform Commission Act, the potential federal agency can set new rules that govern how transparent tech...
A seasonal retailer is scrambling to advertise a new Mother's Day promotion. The company only has two weeks to make sure its creative hits the spot with its target audience, but lacks both the time to conduct qualitative research and the money to broadcast ads that don't work. Enter Video Creative Intel, a tool from...
Yelp kicked off its first ad campaign since 2016 Thursday, Turn the Tables, aimed at celebrating the innovation and creativity of the restaurant community and highlighting both unique stories of local restaurateurs and the use of products and features on the business directory and crowdsourced review forum geared toward that sector. Turn the Tables will...
Ulta Beauty is joining several major retail chains by introducing a new retail media network. Known as UB Media, the network allows brands to send targeted ads on Ulta Beauty's app, website and other digital channels, such as email. It also lets marketers use Ulta Beauty's shopper data to better place ads across the web....
Joesephine Kim is a firm believer in human connection. It's part of what attracted her to creative advertising in the first place. "I believe good storytelling combined with an even greater purpose can transform brands and the world," the Brooklyn-based art director shared with Adweek for the AAPI Creative Spotlight series. "But beyond all that,...
When it comes to Paramount's attempt to pull off a live version of 60 Minutes at its 2022 upfront, it was the thought that counts. Knowing marketers had already had a long week ahead of Paramount's Wednesday afternoon presentation at Carnegie Hall, Jo Ann Ross, Paramount's president and chief advertising revenue officer, U.S. advertising sales,...
America, like many colonized countries, has a centuries-long tradition of pitting minorities and marginalized groups against each other. Sometimes it's codified by law or economic policy, but often it's perpetuated in ways even more sinister and lasting. The "model minority" myth--which locks people of Asian origin into specific, usually servile stereotypes--is one that hovers over...
Change the Ref and Leo Burnett Chicago generated massive attention with "The Lost Class," a stunt that fooled vocal gun advocates into speaking at a memorial event for slain students. Nearly a year later, the campaign against firearm violence is getting a second round of attention as it wins a litany of creative awards. At...
The names CeeLo Green, Shooter McGavin, Kate Flannery and Carson Kressley don't immediately come to mind as movers and shakers in the cannabis industry, with good reason. But the celebrities, via a customized program with video platform Cameo, are directly responsible for driving nearly $2 million in revenue and 40,000 dispensary visits for weed powerhouse...
Soccer players regularly give on-field interviews after a match about the game's most memorable moments, but Racing Club captain Leo Sigali provided some unusual answers on April 2. When a TNT Sports journalist asked the player about a key moment when he had the chance to tie up the game and what coach Fernando Gago...