Adriel Frederick joined Reddit as vice president of product for Reddit X, the platform's team that focuses on "bold bets" and new features such as audio, blockchain, chat and premium offerings. Frederick brings more than 15 years of experience in financial technology, social media and marketplaces, and he will report directly to chief product officer...
Hungry gamers can head to the Jack in the Box drive-thru--on Twitch. The fast-food chain teamed up with GameSquare Esports' Zoned Gaming on the design and execution of the virtual drive-thru experience on the Jack in the Box Twitch channel, where fans can scan a QR code through May 17 to receive discounts on food...
Marie-Jeanne Matei, vice president of ecommerce at Ferrero, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss how to stay on shopping lists in a constantly evolving market. Marie-Jeanne talks about Ferrero as a confectionary brand, and how they manage to stay relevant to consumers. She speaks on the importance of strategically executing paid media...
Elon Musk's $44 billion deal to acquire Twitter is nowhere near finalized, but there are already potential looming issues with some of this plans for the social network that have leaked. User growth is one of the pillars of Musk's strategy for Twitter, but according to Insider Intelligence, he may not be able to count...
Match Group, owner of dating apps like Tinder, OkCupid and Hinge, is trying to sue Google over its Play Store billing policies. This adds another antitrust fight to Google's ongoing battle. In a complaint filed on Monday, Match Group alleged that Google has "illegally monopolized the market for distributing apps" on Android by forcing apps...
Netflix rocked the streaming landscape last month when the company said it's planning to introduce an ad-supported tier after years of staunchly advocating for an SVOD-only model. While CEO Reed Hastings revealed nothing about a potential timeline for an ad-supported tier, industry experts agreed that it would be several years before Netflix had the framework...
The Twitch mobile application allows users to choose between light and dark modes, or color themes, which impact the app's appearance. Our guide will show you how to turn on the app's dark theme. Note: These screenshots were captured in the Twitch app on iOS. Step 1: Tap your profile picture in the top-left corner...
Tom Brady is heading to Fox Sports--eventually. The NFL player will join the company as lead analyst, whenever he retires from football, Fox CEO Lachlan Murdoch told investors during Fox's earnings call Tuesday morning. "Immediately following his playing career, whenever that may be, seven-time Super Bowl winner Tom Brady will be joining us as our...
When it comes to our daily skin care and household cleaners, we look for the ones that boast clean and natural ingredients. But the majority of these products are made up of single-use plastics. Brands like ecommerce company Grove Collaborative are on a mission to provide these same items in a more sustainable fashion--i.e., without...
Healey Brothers Auto Group became the first auto company to test and pilot Pinterest's shopping solutions, and the platform shared details on that initiative at the Digital Dealer conference in Tampa, Fla., Tuesday. Pinterest said Healey Brothers teamed up with media agency Dealers United to upload its vehicle inventory into catalogs, and the resulting Product...
The Billboard Music Awards teamed up with TikTok on From Sound to Song, an interactive, in-application hub featuring songs that started out as sounds on TikTok videos and ended up being listed on the Billboard charts. From Sound to Song debuts Tuesday (May 10), featuring thumbnails for each artist and song that bring viewers to...
Following Justice Samuel Alito's leaked opinion draft that would overturn Roe v. Wade, a number of companies in the United States have updated their healthcare policies to support employees who live in states that already or may potentially restrict reproductive rights. Ad agencies are following suit, with most of the major holding companies committing to...
For LA-based creative director at TBWA Media Arts Lab Rohit Thawani, the perfect project isn't afraid to be a little confrontational. "As a kid, my personality was built around provoking my friends and classmates. As an adult, it still is," Thawani told Adweek. "My ideal project is one which looks for creative that appeals to...
Have you heard about the biggest '80s music festival that never was? Storytellers say that Doritos Music Fest '86 was poised to be the biggest event of the year ... until the tour bus crashed near Hawkins, Indiana and the musicians disappeared into another dimension. It was the strangest thing. Fear not, pop rock enthusiasts....
Absolut Vodka's new campaign is primarily intended to reach LGBTQ+ consumers ahead of June's Pride month. But that's just a small part of a larger, ongoing effort that looks back as well as forward at Absolut's long association with the culture and concerns of that population right now. While Disney is caught up in local...
Media planning and data management provider Redmill Solutions has named ad-tech executive Jay Stevens as its chief executive officer. He is taking over from Hasan Arik, who will become chair and chief product officer. London-based Redmill Solutions works with major brands such as Mondelez, Mastercard, Bayer, Reckitt and PepsiCo as it aims to offer itself...
NBCUniversal is blurring the lines between content and commercials. On the back of its streamer Peacock announcing two ad offerings at last week's NewFronts, including an In-Scene Ad that makes marketers the star of the show, NBCUniversal is rolling out its fifth annual slate of new ad formats ahead of its May 16 upfront event....
The digital media company Dirt, a blockchain-based publisher covering entertainment, has generated roughly $90,000 in one year by selling non-fungible tokens that will soon double as subscriptions. The effort offers a new framework for publishers looking to capitalize on reader support and diversify revenue streams. At Dirt, its NFT releases provide revenue but they also...
Focusing on the grand brand platform "Incredible Comes From Within," a global campaign from Taiwanese technology company Asus aims to celebrate creation of great things through the release of its latest Zenbook series, centered around a film showcasing the ability to create light art in the night's sky. Created by Looping Group, which was appointed...
In the space of a single 60-second video, Kevin Hart time travels through at least four different decades, convincing people in each one to try plant-based burgers at a backyard barbecue. And while he switches outfits, jewelry, catch phrases and hairstyles to match the 1970s, '80s, '90s and today, his message about eco-friendly faux meat...
A couple weeks back, Krispy Kreme CMO Dave Skena's marketing team was sitting around waiting for their regular strategy meeting to start. Amid the banter, someone began grousing about the rising cost of gas. With the average price per gallon hovering a little above $4--but much higher in some states--that complaint has become a common...
This year's NCAA Tournament offered a glimpse at the future of name, image and likeness (NIL) deals in college sports. Though Kansas won the tournament, Saint Peter's guard Doug Edert, who had 20 points off the bench in the tournament darling's upset of Kentucky, ended up with a shining NIL moment. Thanks to his performance--and...
For a company that's managed to stick around for over a century, there are many moments to look back on with nostalgia and pride. But for Huffy, which turns 130 this year, the year 1995 wasn't one to remember. Struggling to compete with less expensive Asian imports, Huffy lost $10.5 million that year. It would...
TikTok is not a social network: Or is it? The video creation application replaced the Discover tab in the bottom menu of its app with a new Friends Tab, which lets users see content from people they connected with on the platform. TikTok said in a tweet revealing the change: "As we continue to celebrate...