A collective of Brazilian creatives, supported by a vocal ensemble of diversity champions, has penned an open letter to Cannes Lions CEO Simon Cook questioning the choice of its jurors from Brazil, with only one Black creative out of 24 names. The group called on the Lions to consider proportional diversity as a criteria for...
Quick question. Are customer satisfaction surveys: a) outdated, b) annoying, c) useless or d) all of the above? The correct answer is a resounding: "It depends." Not all business surveys are created equal, as anyone who has filled one out has learned. Asking customers for honest feedback may seem intrusive, bothersome or even uncomfortable, but...
Meta began informing Facebook users via email and in-application notifications that several older, location-based features are being sunsetting May 31. Background Location, Location History, Nearby Friends and Weather Alerts are all on the chopping block at the end of this month. The social network told users information they shared to use those features will no...
The Mad Men-era is long gone, but its roots permeate to the present day and make it especially challenging to be a woman, and a mother, in the advertising industry. Statistically, working women take on more caregiving duties for their children than working men. This means women are expected to do more in a world...
In a moment of blissful self-care, a woman in a fluffy white bathrobe reclines on a comfy chair and takes some deep breaths. Cucumber slices are strategically placed over her eyes for added refreshment and destressing. While this may be a familiar marketing image for day spas and travel packages, this campaign comes from cannabis...
Language shapes our culture, identity and history in crucial ways. So, it's important to validate words and meanings from a diverse array of different languages, especially when those words connect with a specific community. During the process of creating the 2022 Hershey's "Her for She" campaign, which is part of the chocolate brand's HerShe empowerment...
It took more than 70 years, but Formula 1 finally caught up to fans in the United States. A decade after it put a race in Austin, Texas, five years after Liberty Media bought it, and more than four years since Netflix's Formula 1: Drive to Survive made open-wheel racing binge-worthy, F1 sold out its...
Ahead of the in-person return of NBCUniversal's upfront in May, Mark Marshall, president of advertising and client partnerships, stopped by Adweek's Convergent TV Summit to talk about how the media conglomerate is preparing for this year's marketplace and its plans for the first in-person presentation since 2019. Returning to an in-person audience On May 16,...
LinkedIn shared details on new controls over and tweaks to the way the feed on the professional network is populated. Director of product management Linda Leung explained in a blog post, "Over the past two years, we've heard from so many of our members that conversations on LinkedIn have changed and are more vibrant, with...
Elizabeth Preis has made a career out of shepherding the brands of some of the world's most beloved retail and beauty brands - from Saks Fifth Avenue to J.Crew to Estee Lauder to her current role as CMO for Anthropologie. While a big proponent of using data to inform strategy, Preis realizes that there's more...
Mother's Day isn't just about celebrating the here and now; rather, it entails accounting for the many memories that bond parent and child over a lifetime. That can mean looking to the past to honor the journey, acknowledging the trials alongside the triumphs. Keeping the importance of the memories we share with our loved ones...
Emoji Reactions were added to the latest version of Meta-owned messaging application WhatsApp, with plans to add a broader range of expressions in the future. WhatsApp also increased the maximum file size that can be sent via the app--with end-to-end encryption--to 2 gigabytes., from 100 megabytes, saying in a blog post, "We recommend using WiFi...
Discussion about politics and breaking political news have become cornerstones of how Twitter is used over the years, but the biography information people include in their profiles on the social network rarely reflects that, according to a new study from Pew Research Center. The think tank's analysis of the Twitter handles of 1,021 survey respondents...
Ryan Reynolds rarely celebrates an occasion (and we do mean just about every occasion) without sharing a customized Aviation Gin cocktail to toast the day. So, with Mother's Day quickly approaching, it's no surprise that the star had a special sip ready to share just in time for the holiday. But in a recently released...
You've probably noticed more commercials for non-dairy milk and electric vehicles during episodes of 90 Day Fianc? and The Masked Singer. Data shows brands are giving alternative products like these an increasing amount of national airtime. And it only makes sense: Amid concerns for the environment and a renewed focus on health and wellness, consumers...
To mark Asian American and Pacific Islander Heritage Month, Instagram released a new set of API Heritage Month stickers in Stories. These stickers have different designs than the API Heritage Month stickers that were released in 2021. Our guide will show you how to use the 2022 API Heritage Month stickers in Stories. Note: These...
Doctor Strange in the Multiverse of Madness is now in theaters. To mark the occasion, Instagram added a new chat theme inspired by the film. This theme is also available in Messenger. Our guide will show you how to use the Doctor Strange in the Multiverse of Madness chat theme in the Instagram application. Note:...
Advertising and creative professionals from around the world will gather in the south of France this June when Cannes Lions returns for its first-person event since before the pandemic. But as with previous Cannes, many talent who would benefit from attending the festival and meeting industry leaders and peers won't have the means to do...
Last December, the millions of fans who tuned in for And Just Like That, the much-anticipated sequel series to the late '90s cult phenom Sex and the City, were in for a big surprise--literally. Leaving aside the challenge of updating Carrie, Miranda and Charlotte with a bit more wisdom and a bit less collagen, there...
Xavier Teo's proudest creative work is rather close to his heart. It's also brand new. On March 4, P&G continued its history of inclusive storytelling by launching a new platform timed to AAPI Heritage Month. The effort is led by a heartfelt short film titled "My Name," which emphasizes how belonging and true inclusion begin...
The music-centric media company WMX, the editorial arm of Warner Music Group first launched in November, unveiled plans for its expansion into the world of connected television at its NewFront presentation Thursday night. The company, which houses titles including Uproxx, HipHopDX and Song Kick, kicked off its inaugural NewFronts presentation with the debut of WMX...
As connected TV becomes an increasingly big priority in media buyers' budgets, Vevo used its NewFronts time Thursday at New York's Hammerstein Ballroom to declare itself the largest free ad-supported streaming TV (FAST) network in the world. The music video network, founded by Universal Music Group and Sony Music Entertainment in 2009, also said it...
It's an old song, but it continues to ring true: U.S. Hispanics are underserved and oftentimes misunderstood. There are 62 million Hispanics in the U.S. with $2 trillion in purchasing power, and like other ethnic groups, they're slowly but surely eschewing linear television for streaming video, particularly ad-supported content. Three brands who are acutely aware...