"Where are you from?" It's a four-worded question that can be anything but simple. Although she's been asked it plenty of times, Adweek mentee and senior brand marketing consultant Katy Lee decided it was time to spotlight the implications behind this cultural inquiry for Asian and A Pacific Islander (AAPI) Month. Lee is the creative...
TikTok is exploring another way for creators on its platform to monetize their efforts with its rollout of Live Subscription, a monthly subscription option for creators who go live. Live Subscription is debuting with a group of invited creators this month, with plans to take it global over the coming months. TikTok called Live Subscription...
If it seems like every brand is suddenly talking about the position of Mercury and how you should eat (or smell) based on your star sign, you're not wrong. The list of brands using astrology in their marketing campaigns--from Pandora to Del Taco to McCormick & Company--is long, and only getting longer. Earlier this month,...
Adweek's sitdowns with the ad sales chiefs who presented during upfronts week are almost at an end. Thus far, we've spoken with NBCU's Linda Yaccarino, Fox's Marianne Gambelli, TelevisaUnivision's Donna Speciale, Disney's Rita Ferro and Warner Bros. Discovery's Jon Steinlauf. Now, Jo Ann Ross, Paramount's president and chief advertising revenue officer, U.S. advertising sales, joins...
Ever wonder how Jake Gyllenhaal buffs up for action flicks like Ambulance and Spider-Man: Far From Home? According to a new ad campaign from Just Egg, he's been known to throw himself into physically demanding workouts like "underwater jiu jitsu" and "galactic robo-knight training." Don't bother trying to book a class yourself, though, because that...
Vineet Mehra is on the move again. The marketing leader has departed his post at plant-based food delivery company Good Eggs to become fin-tech platform Chime's new chief marketing officer. Mehra joined Good Eggs as chief growth and CX officer in February 2021. Before that, he spent two years as global chief marketing officer at...
Between virtual spaces from PacSun, Forever 21 and now Gap, the Roblox metaverse is starting to look more and more like your local shopping mall. Gap's experience, which launched last week, is modeled after its teen-focused stores with features you won't find at the clothing brand's brick-and-mortar locations, including a virtual juice bar, photo booth...
The Covid-19 pandemic forced everyone to put plans for travel and gatherings on hold for two years. Now Tequila Cazadores is helping 100 people make up for lost time with "#TheCaz100" campaign celebrating the 100th anniversary of the brand's original tequila recipe. Consumers can enter the sweepstakes from now until June 12 at the campaign's...
On this week's episode of To Dine For, host Kate Sullivan is joined by Stephen Starr, an American restaurateur and former entertainment promoter based in Philadelphia. He owns the STARR Restaurant Group, which operates over 30 restaurants. Starr has restaurants in many different areas of the United States as well as overseas, including Alma de...
BeReal is a photo-sharing social network that encourages users to share a single post each day. Each user has an in-application profile that they can customize to tell visitors more about themselves. Our guide will show you how to add a bio to your BeReal profile. Note: These screenshots were captured in the BeReal app...
Meta detailed updates Monday related to its transparency tools for social issue, electoral and political ads, which will apply to all countries where the company's ad authorizations and disclaimer tools are in place. Detailed targeting information for social issue, electoral and political ads will be made available to vetted academic researchers at the end of...
By default, Facebook will automatically play videos as users come across them in the Facebook mobile application. However, users have the option to stop videos from automatically playing. Our guide will show you how to stop videos from automatically playing in the Facebook mobile app. Note: These screenshots were captured in the Facebook app on...
Air travel is back. And nobody's happy. At the end of March, the Transportation Department recorded more than 188,000 flight departures in a week. That's the most since the 2021 holiday season--and nearly 30,000 more flights since the same time last year. The more than 58 million U.S. travelers who flew in February were more...
High Noon, the hot-selling canned vodka drink, has made its bones in a few short years with proverb-style advertising that's unfailingly upbeat without veering into sketch comedy territory. Sample taglines have included: "May you tan evenly on both sides," "May you know somebody who knows somebody with a pool" and "May the forecast call for...
Instagram shared the details behind its new visual identity Monday, saying that its goal from the beginning of the process was to provide its community worldwide with an immersive and inclusive experience by focusing on accessibility and legibility throughout the design process. "We approached the design evolution from a spirit of innovation and exploration by...
Adweek's upfront week postmortems with ad sales chiefs presenters continue. We've already spoken with NBCU's Linda Yaccarino, Fox's Marianne Gambelli, TelevisaUnivision's Donna Speciale and Disney's Rita Ferro. Now, it's time for Jon Steinlauf, chief U.S. advertising sales officer, Warner Bros. Discovery. WarnerMedia and Discovery completed their $43 billion merger last month, giving Steinlauf mere weeks...
Cruise company Holland America Line has named Cincinnati advertising agency Curiosity its creative agency of record to handle all brand, creative and social media duties as Holland embarks on its 150th year of service. Curiosity will develop a honed brand platform, including a brand refresh and updated positioning, and will create fully integrated campaigns supporting...
Absurd 911 calls are regular fodder for online jokes or clickbait articles. A Google search brings up real, ridiculous situations that prompted emergency calls, such as, "a man called saying someone had vandalized his snowman" or "a stolen TV remote." Burger King pokes fun at this phenomenon by imagining if people phoned 911 to complain...
If art director Jane Jin could identify one key to a successful career in creativity advertising, it's the idea that you have to, in her words, "really love people" in order to make it work. "A lot of successful campaigns are driven by human insights and human truths," she tells Adweek for the AAPI Creative...
The digital media company BDG has hired Jon Wilde, formerly the global digital director at GQ, to usher its Culture and Innovation portfolio into a stylish new era, one defined by a closer hewing to the world of celebrity and a budding slate of signature events. The C&I portfolio, which houses the titles Mic, Gawker,...