As the 7th annual Prime Day approaches in July, Walmart announced its own member-specific sales event, Walmart+ Weekend, which is slated for June. Deals will be available in categories like electronics, apparel, home goods, toys, school supplies, art supplies and appliances from June 2-5. However, only Walmart+ members--which, per reports, number anywhere from 11.5 million...
Creators using Twitter's Super Follows monetization option can now host Twitter Spaces that are available exclusively to their subscribers. The social network positioned the new option in a tweet Wednesday as "a new way to get even more connected with your Super Followers." introducing Super Follows Spaces ???? a new way to get even more...
On this week's episode of Adweek's Most Powerful Women in Sports, Adweek's former chief content officer Lisa Granatstein sits down with Julie Uhrman, co-founder and president of Angel City FC, an LA-based National Women's Soccer League franchise that launched earlier this spring. With star-power investors that include Natalie Portman, Eva Longoria, Serena Williams, Billie Jean...
During Discovery's upfront event last year, CEO David Zaslav said the company will stand "should-to-shoulder" with broadcasters. In its first upfront since the company merged with WarnerMedia, Warner Bros. Discovery is sending the same message. Warner Bros. Discovery officially took the wraps off its new company, which completed its $43 billion merger last month, in...
Snap Inc. released its Diversity Annual Report for 2022 Wednesday, admitting that it is not quite meeting its goals and detailing the steps it is taking to remedy that. CEO Evan Spiegel and vice president of diversity, equity and inclusion Oona King wrote in the report's introduction, "So, how are we doing? When it comes...
While Amazon's push to have consumers do more shopping over voice platforms still hasn't quite caught on, the company is still hoping Alexa will come to play a role in its customers' trips to the grocery store. The ecommerce giant rolled out a new feature this month that will allow users to upload receipts from...
Touring artists and their fans have spoken: Live, in-person events are back. Over the past two years, livestreams filled the absence left by lockdowns and social distancing. It was all about the entertainment industry mentality that always demands "the show must go on." As the world reopens and more people are keen to return to...
TikTok is taking steps to ensure that its community is giving credit where credit is due. The video creation platform rolled out new tools to better enable credit and equitable attribution. TikTok director, creator community Kudzi Chikumbu explained in a blog post Wednesday, "We're always exploring new ways to amplify the voices of our creator...
Debates over bots and flying poop emojis won't slow the momentum of audio feature Twitter Spaces. The social network shared a video Wednesday aimed at further boosting awareness around Spaces and educating people about the feature, its options and how to make the most of their experience. A tweet thread on the @TwitterSpaces account also...
A new climate change manifesto will see U.K. agencies, intermediaries and clients bake greater sustainability into their working processes, including media buying, briefing and production. The declaration will seek to ensure that the industry plays its part in reaching the goals set out under the Paris Climate Agreement and reduce carbon emissions. Organized by voluntary...
When Jurassic Park touched down for the first time in 1993, the world was wowed by its lifelike dinosaurs and cutting-edge effects technology. Decades later, the main cast of that original hit and the modern-day stars of the Jurassic World franchise will appear together in Jurassic World Dominion. In celebration of this landmark event, CKE...
When it comes to selecting a brand-safe partner, Doja Cat would have a hard time making it to the top of any marketing team's list. The rapper's Twitter feed is an uncensored stream of consciousness--a hub where she announced she "pooped her pants on stage" on April Fool's Day, has randomly threatened to abandon her...
Deutsch New York has appointed FCB New York executive creative director Samira Ansari as its new chief creative officer. She will report to Deutsch NY CEO Val DiFebo and will join the agency's executive leadership team. She starts her new role on June 1. Ansari is tasked with leading the creative vision for the agency,...
For L.A.-based Media.Monks copywriter Eric Lee, getting into advertising was born out of a desire for better, funnier ads. "When I was a kid I'd see terrible ads on TV and think, 'I could come up with something better than that,'" he told Adweek. "A career that allows me to daydream, come up with weird,...
Things are getting dramatic on CBS this fall. CBS has set its 2022-23 fall schedule ahead of parent company Paramount's upfront event Wednesday afternoon--and the broadcaster is scaling back its comedy lineup to ramp up the drama. For the first time in a decade, CBS will feature only two comedies on Thursdays. Though Kelly Kahl,...
One year ago, Trolli picked an unusual platform to promote a line of martian-themed gummies: Myspace. Without spending a dime on paid media, the brand built more than 200 Myspace profile pages for its candied characters and gave them names such as Space Emperor Janice and Lloyd Crumb Sr. It's important to note that around...
For the third year in a row, snacking is up, with a majority of both Gen Z (75%) and millennials (69%) even replacing meals with snacks, according to Mondel?z International's State of Snacking report. If only these treats came in packaging that was as earth-friendly as a banana peel. Consumers are increasingly expecting companies to...
Adweek is seeking creators to join its newly launched Creator Network, a program designed to provide special opportunities and benefits to those who collaborate with the Adweek team on content, events and more. The 2022 Social Media Week event, which was acquired by Adweek in 2021 and returned in-person this year for the first time...
Climate change is causing more frequent and intense heat waves, with 2021 ranked the fifth warmest year on record since 1880. This is also exacerbating the issue of heat inequality, in which low-income residents and people of color are more likely to live in the hottest neighborhoods or lack access to air conditioning in cities...
The fashion and style title Vogue broke site records for traffic, newsletter sign-ups and video views with its coverage of the annual Met Gala earlier this month, offering media companies a blueprint for translating cultural moments into recurring readerships. Rather than focus solely on maximizing traffic, the publisher employed a variety of strategies to capture...
In its first in-person upfront week presentation since 2019, Disney wanted marketers to marvel. On Tuesday afternoon, the House of Mouse presented the breadth and depth of its portfolio at Basketball City, an expansive space on New York's Pier 36, giving special attention to Disney+--which will be rolling out an ad-supported tier later this year--and...
As YouTube looks to be taken seriously among TV ad buyers, the tech giant was ready to put on a show during upfront week. The company--which moved its annual Brandcast event from NewFronts to upfront week for the first time ever this year--took advantage of its venue at Broadway's Imperial Theater on Tuesday night, where...
When the Covid-19 pandemic rendered in-person spectating an impossibility, Michelob Ultra teamed up with Microsoft and FCB New York to safely bring NBA fans courtside safely from their homes. Now, that herculean effort is winning big. Today, the Out of Home Advertising Association of America (OAAA) announced the winners of the 80th Annual OBIE Awards....
It wouldn't be upfront week without Jimmy Kimmel's annual roast during Disney's presentation. Kimmel returned to the stage Tuesday afternoon at a new venue--New York's Pier 36--to deliver another monologue skewering his own company and other broadcasters, as has been the tradition since 2003. But while the upfront may have been in-person for the first...
It's not easy to fill Snoop Dogg's shoes. But after European food delivery service Just Eat enlisted the rapper to remix its jingle in 2020, the brand has turned next to the musical prowess of Katy Perry. The pop star is the face of the first unified global campaign from Just Eat Takeaway.com, the entity...