Soccer has become a major battleground in the fight for women's equality, with the U.S. women's national soccer team winning a $24 million gender discrimination case in February. Puma is joining that fight with "Joga Na Subida (The Unlevel Playing Field)" a campaign with BETC Havas S?o Paulo designed to draw awareness to the unequal...
According to a recent study by absorbent underwear brand Thinx and Ipsos' U.S eNation, 60% of Americans think that "moist" is the most cringeworthy word in the English language. The word "panties" is not far behind, managing to cause unpleasant shivers down the spines of 52% of the population. Alone, both words wreak audible havoc....
While a healthy chunk of adults in the U.S. still believe there should be more government regulation of major technology platforms, those numbers are dropping, while the reverse is true for those who want to see less government regulation, according to a new study from Pew Research Center. Research associate Emily A. Vogels wrote in...
Founded in the social media age, activewear brand Gymshark, valued at over $1 billion in 2020, has developed a following most apparel brands would kill for. To showcase that fanaticism, and to reward its many fans, the company opened a pop-up stall in London, fronted by its founder Ben Francis to sell authentic branded products...
Adweek's flagship television and streaming event returned for its third year, the first to be held in person since its launch during the pandemic. Not only was this the first live event for our Convergent TV series but it also marked Adweek's return to fully in-person events. From April 26-28, marketers and industry professionals gathered...
As the retail space continues to evolve, more brands are diversifying their marketing strategies, and clothing brand Forever 21 is riding the wave with a forward-looking rebrand that also revisits its roots. Forever 21 launched its first-ever brand campaign designed to emphasize where it got its start in Los Angeles and its evolution as a...
Samsung is teaming with pop star Charli XCX for its latest foray into the metaverse with a new Roblox game and concert experience. The activation tasks players with building and performing on their own custom stages with mini-games and messages from the singer interspersed throughout. It combines Samsung's longstanding efforts to position its devices as...
On this week's episode of Adweek Presents..., we are time warping back to October for Adweek's Convergent TV Summit. During the event, we were honored to be joined by legendary writer and mega-producer Shonda Rhimes, who founded her own production company in 2005. She's best known as the powerhouse behind acclaimed shows like Grey's Anatomy,...
The Devil doesn't like the streaming TV show The Chosen, and he's trying to let his followers know that through a smear campaign led by the Harmon Brothers. The campaign, "The Chosen is Not Good," serves as a non-traditional promotion for the series, an Angel Studios original, that chronicles the life of Jesus over seven...
The Discord mobile application allows users to turn on a noise suppression feature that will automatically "suppress" background noises when a user is on a call. Our guide will show you how to turn on the noise suppression feature from within the Discord mobile app. Note: These screenshots were captured in the Discord app on...
Discord's desktop application allows users to quickly switch between up to five different accounts, rather than requiring them to log out and log back in each time they want to use a different account. For instance, if someone has a personal Discord account and an account they use for work, they can quickly switch between...
One need do nothing more than look back at decade-old social media posts to observes just how much we've evolved over time. Sure, in doing so, we may confront some cringeworthy stuff (like our obsession with too-large JNCO jeans). But to be fair, our younger selves would likely be just as embarrassed if they could...
It wouldn't be a day that ends in "y" without more drama surrounding Elon Musk's pending $44 billion acquisition of Twitter, and the drama started early Friday, with a 5:44 a.m. ET tweet, to be exact. Musk tweeted, "Twitter deal temporarily on hold pending details supporting calculation that spam/fake accounts do indeed represent less than...
The role of athletes as brand representatives experienced a range of dramatic changes in 2021. One of the most memorable examples of the changing nature of these paid partnerships happened last summer. That's when Sweetgreen found itself ahead of a growing conversation about mental health and advertising that was playing out across gymnastics, soccer and,...
When it comes to high-profile sporting events, there are several that come to mind for marketing and brand professionals: the Super Bowl, Formula 1, the Olympics and the World Cup, to name a few. All of these events share the same goal: Make an impact to attract the attention span of new audiences, specifically younger...
Creating engaging and interactive programming across the fan experience is crucial for today's mobile-first fan. Jim Norton, chief revenue officer of Flowcode, sat down with Fred Gaudelli, executive producer of NBC's Sunday Night Football, during Adweek's Convergent TV Summit to discuss the evolution of sports programming and what the future of fan engagement will look...
After two WarnerMedia network chiefs lost their jobs earlier this week following a reorganization under the newly-merged Warner Bros. Discovery, several HBO Max executives are also exiting the company. Brad Wilson--U.S. GM and evp, global data, CRM and growth--is among several WarnerMedia streaming execs whose jobs were eliminated after JP Perrette, CEO and president, Warner...
Sales of electric vehicles (EVs) are increasing worldwide, particularly in Europe, but one of the biggest barriers to making the transition is a fear of running out of electricity and not being able to find a charging point. Having enough infrastructure is a real concern, with rising demand for EV charging in Europe expected to...
When starting out in a career, everyone needs a bit of luck or some backing. With that in mind, an organic social media campaign using LinkedIn banner ads has begun with the aim of promoting the work of young creatives and finding them projects or employment. Devised by VMLY&R creative directors Christopher Joyce and Perle...
Filmmaker JJ Augustavo never intended to have a career in advertising. "I was making mostly music videos and aiming to get into features as soon as possible," he told Adweek, "but then somebody saw something in my work and thought, 'Hey, this guy could make something different for us.'" Before long, the LA-based creative began...
Our collectively stress levels have only gotten higher since 2022 began: supply chain issues, inflation and a land war in Europe on top of two years of Covid. But now spring is in full bloom! Surely that has improved the mood of consumers and how we market to them? Well, yes and no. When spring...
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Spanx hides nudes under its opaque white fabric Spanx Model Ashley Graham did a nude photo shoot for a Spanx billboard--but you won't be able to see her nude body on the billboard, because the photo...
For agencies, pitching, at its worst, can be an expensive, time-consuming exercise leading to late nights, low morale and diminished creative output. For brands, they're often procurement-driven with the potential to diminish relationships with agency partners and lead to churn. To tackle these problems in the U.K. sector, ad trade bodies the Institute of Practitioners...
Judi Dench has never appeared in a TV commercial--until now. The Academy Award-winning British actress fronts a new campaign for U.K. price-comparison service MoneySuperMarket, with the high-stakes mission of helping the public save money during the cost of living crisis. Dench stars as "Eight," the mysterious leader of the "MoneySuperSeven"--a squad of heroic specialists who...
"Would you like to share your location?" The question is a pesky roadblock for people looking to buy groceries, get to work or date using their phones. But the answer is of great value for advertisers, helping them pinpoint potential customers and learn more about existing ones. Location data--metrics of where people go all day--is...