IPG creative agency Elephant is restructuring, unifying its talent and operations across its East and West regions. The move will establish one leadership team, called One Elephant, while elevating a set of new leaders to focus on growth. As part of the shift, Eric Moore is stepping down as CEO after six years of building...
Alright, alright, alright, it's time for a new episode of Yeah, That's Probably an Ad. This week, celebrated actor and Wild Turkey creative director Matthew McConaughey joins Adweek's David Griner and Shannon Miller to sample his custom bourbon, Longbranch, and talk about the process behind its ads. Stream the new episode below, listen and subscribe...
NBCUniversal came in like a wrecking ball for the first in-person upfront week presentation since 2019. The network kicked off the 2022 upfront week at Radio City Music Hall on Monday morning with nonstop spectacle. Miley Cyrus performed "Wrecking Ball," Kelly Clarkson belted out "Queen of the Night" and there was even a giant BravoCon...
On this week's episode of To Dine For, host Kate Sullivan is joined by Blake Rockwell, founder of Special Spectators. The completely volunteer-run nonprofit profoundly impacts the lives of seriously ill children and their families by creating memorable VIP all-access game day experiences at sporting events. Since 2002, they have hosted more than 10,000 patients...
What greater sorrow is there than driving out of a mechanic's shop, full of optimism that you've successfully marked a major task off of your to-do list, only for your car to make squeaking, screeching, shrieking noises before you make it home? One-size-fits-all auto care isn't always the answer. Sometimes you've got to get a...
BeReal is a social networking application that encourages each user to share a single post each day at a time chosen by the app. BeReal posts are designed to have two images, with one being taken by the device's back-facing camera and the other being captured by the front-facing camera. The photos are captured at...
The bog is in the background at Ocean Spray, and the cranberries are front and center. Two years after the 92-year-old consumer packaged goods marketer was surprised by a feel-good viral TikTok video, Ocean Spray is looking for other waves to ride with a major rebrand. The focus is on the power of the cranberry...
YouTube is once again revving its pitch to advertisers on how it's better than TV. "[Advertisers] need to be where people are and in TV, that is YouTube," said Tara Walpert Levy, vice president, Americas at YouTube. That's the crux of the platform's pitch to advertisers during its first appearance during the upfronts week. YouTube...
To mark Discord's seventh birthday, the messaging platform released a Party Mode feature in its desktop application that can add elements such as a typing combo counter and flying confetti to the Discord experience. Party Mode will be available until May 16 at 5 p.m. PT. Here's how to turn Party Mode on or off...
For a while now, Uber has been doing more than just taking people to airports and transporting meals to homes. Its latest Super Bowl commercial, for example, shows how the app can get diapers, dish soap and paper towels delivered to consumers' front doors. Today, the San Francisco-based tech company is unveiling even more services...
Fast-food giant McDonald's has announced plans to permanently exit Russia over 30 years after it became one of the first Western brands to open its doors in the country. The fast-food chain, which has started to look for a local buyer to take over the 850 restaurants it owns in the country, said a priority...
NBC is going back in time for its fall schedule. The network is adding two new series--Quantum Leap and Lopez vs Lopez--as it sets its fall schedule for the 2022-23 season, ahead of NBCUniversal's upfront presentation later Monday morning. And each show packs a bit of nostalgia. With its fall lineup, NBC is looking to...
With few exceptions, the hospitality industry doesn't embrace pets so much as it tolerates them. Ten years ago, my wife and I moved from Boston to Portland, Oregon with our two cats--Switz and Ernie--buckled into kennels in the back seat. We'd sent our belongings ahead in a storage container and plotted a northern route through...
LA/NYC-based chief creative officer of Squarespace, David Lee, has made a practice of staying down-to-earth regardless of how big or small a project happens to be. "We are a very DIY company. Our product is a DIY product--it makes sense for us to DIY our own creative, but we sometimes look at what else we...
Emma Chamberlain was making a charcuterie board in a TikTok video. It wouldn't normally be of concern for Mediterranean fast casual chain Cava, until a tub of Cava spicy hummus entered the frame. Chamberlain's snack was treasure for Cava, who seized on the opportunity to collaborate with the Gen Z superstar. "We as a group...
In the fall of 2018, Sridhar Ramaswamy decided to quit his nearly 16-year stint at Google where he worked on monetizing data for Google's ad business. Towards the end, Ramaswamy wanted to create a "different and much better product," he said. Three years later, privacy-centric search engine Neeva came into existence. Founded by Ramaswamy and...
In what's become a yearly tradition, Budweiser recently announced the arrival of limited-edition cans just in time for Memorial Day. This time out, America's lager isn't just going with a stars-and-stripes motif, it's going with a new name. Get ready to pop open a can of Freedom. "Here's to the freedom that unites all Americans,"...
Today, Reddit and U.K. commercial broadcaster ITV announced a new partnership for the popular reality TV show Love Island, where fans get a deeper scoop on the show's upcoming eighth season. Throughout the entire season, fans in the Reddit Love Island TV community will have direct access to the ITV team behind Love Island's production...
Young people are facing a crisis of confidence amid fallout from the pandemic and economic turmoil, according to research from British youth charity The Prince's Trust. More than 74% of the U.K.'s 18- to 30-year-olds are facing daily concerns around their future, while 34% expressed having no confidence that they will be able to meet...
Two years before Yellowstone became an unlikely linear smash hit, the series narrowly escaped an early demise. When longtime MTV, VH1, CMT and Logo chief Chris McCarthy added Paramount Network (and several other ViacomCBS cable networks) to his purview in late 2019, the exec was tasked with turning around the network and making it profitable....
Upfront week has always been about pomp and circumstance. Each year in mid-May, advertisers would make their pilgrimages from Madison Avenue to various stages in Manhattan, where TV networks would show off their shiniest new toys ahead of negotiations for the upcoming TV season. But then the pandemic hit in 2020, forcing media companies to...
Like many agencies, Crossmedia had to cut salaries during the pandemic. Though it did help the agency avoid layoffs, U.S. CEO Kamran Asghar pledged to reimburse employees for the salary reduction if he could. And on the heels of massive growth last summer, he did just that. "People really stuck with us, and we made...
With each passing year, marketers are asking for more from their media buyers. Anything from managing data to creating content, while navigating an endless proliferation of media channels, is on the table. As a result, media agencies are racing to add new capabilities and teams, and in the process, they're redefining what it means to...
Michelle Morgan has finally learned to love her hair unconditionally, and she is using her influence to remind other women that the way they want to show up in the workplace is no one's business but their own. "As a Black woman, I've struggled with my natural hair, so it was ironic to be put...