The pandemic sped us into a digitized future as homebound consumers abandoned ingrained shopping habits--accelerating the rise of ecommerce. Businesses responded to the digital-first marketplace by quickly pivoting and innovating to find new ways to connect with customers. What does this mean for marketing and digital leaders? McKinsey & Company partners Kelsey Robinson and Quentin...
People are watching YouTube, America's No. 1 ad-supported streaming service, on connected TVs at higher rates than ever. But what's behind this shift? And what's driving the growth? Tara Walpert Levy, vice president of agency and brand solutions at Google, and Catherine Sullivan, CEO of media buying agency PHD U.S., joined Adweek's third annual NexTech...
Coffee continues to be big business. While the Covid-19 pandemic has heavily impacted the revenues of coffee chains globally, it has also pushed brands to explore new opportunities. According to Allegra Project Caf?'s latest figures on the European coffee sector covering 48 countries, there are over 39,000 branded coffee shop outlets in the region. Over...
For cloud storage and online file-sharing services, the personal element is not always positioned front and center. That isn't the case with Dropbox, necessarily, where past promotions prioritized creativity, giving its online storage solutions a friendlier quality, which is certainly the case with its newest "For All Things Worth..." campaign. The product of a five-year-long...
If you're a company looking for a simple yet quirky bit of swag to gift your loyal consumer base, might we suggest the humble candle? Not only is it fairly easy to produce, it's also a customizable way to capture and recreate an experience unique to your brand, whether that involves the smell of a...
Topgolf Entertainment Group just completed a merger with sports equipment manufacturer Callaway and has seven new locations planned to open within the coming year. It needed reinforcements. And new players have arrived, starting at the top. Genifer Gray was named its chief operating officer of U.S. venues after spending three years as vp of operations....
We've all heard a lot about healthy work-life balance, but what does one do when one absolutely loves one's work? Following the wise words of her mentor, Charlene Coughlin lives a fulfilling life knowing "anything is possible, everything is not." After working in the non-profit world for a bit, Charlene realized the agency world was...
This morning, Cond? Nast announced it has partnered with Universal Music Group to launch Cond? Nast Certified Video Plus (CNCV+), providing advertisers access to both audiences through one offering. Universal Music Group reaches 150 million monthly active users and ranks No. 1 in the entertainment-music category, according to Comscore data, while Cond? Nast generates 1...
Instagram added a hub to the Professional Dashboard it rolled out for businesses and creators in January with the aim of helping businesses figure out how to kick-start their efforts on the platform. The hub, which debuted Tuesday (Aug. 3), is available to all business accounts via Professional Dashboard, and it provides a selection of...
In a further sign of soft-drink makers following consumers' shift from more sugary products to healthier options, PepsiCo has agreed to sell a majority stake of Tropicana, Naked and other juice brands in North America to private equity firm PAI Partners. PepsiCo will receive pre-tax cash proceeds of $3.3 billion and keep a 39% non-controlling...
Publicis Groupe and TikTok have formed a partnership with the aim of helping brands extend their ecommerce strategies through the video platform as it aims to grow its shopping culture and commerce community. With Publicis becoming the founding commerce agency partner for TikTok, the pair will work together to educate brands and marketers on insights,...
VCCP has strengthened its customer experience (CX) arm with the hiring of Scott Ewings as chief executive and Josette James as client partner. VCCP CX currently handles the pan-European customer relations management for Canon and has worked with O2 as its experience design agency for the last five years. It was also appointed by Reckitt...
Living and working near New York, Denise Woodard was always on the go. However, when her daughter, Vivienne, was diagnosed with severe food allergies as an infant, Woodard noticed a shortage of healthy snack options that were also safe to eat and delicious. Frustrated by this shortage, and sensing an opportunity, Denise left her corporate...
Editor's note: This piece is part of a weekly Voice series by Rishad Tobaccowala, the author of Restoring the Soul of Business: Staying Human in the Age of Data. There are four questions that most companies and individuals seek answers to: Change Management: How can you and your team manage new challenges? The Future: What's...
After meetings and high-level discussions, Martin Sorrell and his leadership team said their holding network will fold all companies under the Media.Monks umbrella. "We are giving you a dot in the name and the hexagon," Sorrell, executive chairman of S4 Capital, joked to Adweek. In addition to a new period in the name, there is...
After first announcing its intention to throw in the pay TV towel in February, AT&T has officially offloaded DirecTV, AT&T TV and U-verse. Top line The connectivity company said today that it had closed on the previously announced spinoff of the company's satellite, streaming and IP video businesses into a separate video company. The spun-off...
Yelp introduced a refreshed logo and suite of application icons Monday. Yelp Yelp The new app icons will begin rolling out on iOS Monday, with Android to follow later in the week, featuring the business directory and crowdsourced review forum's iconic red, but more visually vibrant and with a fresh look. When Yelp users start...