From TikTok to Instagram Reels, Snapchat and YouTube, it's no secret that the way people--especially young people--consume media is changing drastically. Throw in the seismic shock of a global pandemic, and many brands are wondering how to start, let alone keep up with the media consumption wants and needs of Gen Z consumers. ENGINE's Cassandra...
Editor's note: This piece is part of a weekly Voice series by Rishad Tobaccowala, the author of Restoring the Soul of Business: Staying Human in the Age of Data. Four questions that most companies and individuals seek answers to: 1. Change Management: How does one navigate change? 2. The Future: What will the future be...
SiriusXM subscribers on its SXM application, connected devices and desktop can turn their "dials" to channel four and tune in TikTok Radio starting Friday (Aug. 20). The full-time channel, initially discussed in May, will feature trending sounds redefining pop culture on the video creation platform from artists, creators, DJs and other tastemakers. TikTok said TikTok...
The Paralympic Games begin in Tokyo Aug. 24, and Facebook teamed up with the International Paralympic Committee on initiatives across its family of applications and platforms. A hub on Facebook will be accessible starting Aug. 23 by clicking the #Paralympics or #Tokyo2020 hashtags, and it will include: highlights from official broadcast partners; a Paralympic Games...
Zammo.ai, a provider of conversational artificial intelligence technology for businesses that build for platforms like smart speakers, kicked off a major business-to-business marketing campaign to raise awareness about conversational AI. But what's different about this campaign is that in addition to the usual b-to-b suspects, like Google and LinkedIn, Facebook is a major part of...
Just one week after picking Mike Richards as the new host of Jeopardy!, Sony Pictures Television is already on the hunt for his replacement. Richards has stepped down as host after the revelation that he had disparaged women and Jews, among others, on his former podcast. However, he will remain in his role as the...
Every so often, you stumble across an artist so intriguing that simply enjoying their music isn't enough; you have to know more. Who are they? How did they get into music? What does their creative process look like? In this spirit, AT&T launches a new series of collaborations that peek into the minds of some...
For reasons that should seem a little obvious at this point, now might not be the best time to consider a risky trip to your local, relentlessly packed amusement park. But if you're a football fan and looking for a thrill, EA Sports comes bearing good news: the gates to Madden Land are wide open....
Snapchat added new advertising preference options that allow users to see fewer ads related to sensitive topics, such as politics and alcohol. Users can also tell the Snapchat application to show them fewer ads related to gambling. Our guide will show you how this is done. Note: These screenshots were captured in the Snapchat application...
Twitter launched a series of tweaks to the social network's direct messages feature. One of these changes allows users to send a tweet to up to 20 different DM conversations at the same time, rather than creating a large group chat. Before this update rolled out, if users wanted to send a tweet to multiple...
Digital marketing agency Croud has continued to strengthen its U.S. operation with the appointment of Dean Gardner as global chief operating officer, joining from Omnicom Media Group (OMG). Based in New York, Gardner will take on the new role with a focus on operational excellence and ensuring systems are in placement around products, infrastructure and...
Interpublic Group (IPG) will expect its staff internationally to have proof of vaccination before returning to work, its chief executive Philippe Krakowsky has outlined. Writing to staff through Linkedin in a memo titled 'Moving Forward Together,' Krakowsky told staff that the company was "preparing to implement flexible work arrangements" as it planned for a return...
Editor's note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek's community of high-level experts. Today, Roblox's Christina Wootton spotlights virtual designers who have gained real-world attention. Below, in her own words, she conveys the limitless future of fashion in three key ways. The Metaverse, but...
Facebook will begin testing Facebook Reels, the parent company's version of short-form Instagram Reels videos, with a small percentage of Android and iOS users in the U.S., starting Thursday (Aug. 19). The social network had been running a similar test in Canada, India and Mexico, enabling users to share their existing Instagram Reels to Facebook,...
Facebook teamed up with the International Paralympic Committee on a four-part film series in support of #WeThe15, a coalition of 20 organizations that aims to become the biggest-ever human rights movement to end discrimination against persons with disabilities, who account for 15% of the population. The four films debuted Thursday (Aug. 19) on longform video...
Twitter acquired newsletter publishing platform Revue in January, allowing it to continue to run as a stand-alone service, and the two companies began testing a way to integrate their respective platforms Thursday. Revue said in a tweet that all of its creators can begin enabling people to subscribe to their Revue newsletters directly via their...
When Brian Whipple took the reins as CEO of Accenture Interactive, his goal was to bring the fledgling digital consultancy into the agency space, specifically where marketing meets technology. As he prepares to step down from his post after a decade, Whipple leaves behind a company that has grown into a $10 billion powerhouse, changing...
Twitter introduced some tweaks to direct messages on its platform Thursday. Users can now send the same tweet to up to 20 different DM conversations, separately, eliminating the risk of accidentally starting huge group chats. On iOS and the web, with Android soon to follow, a new quick scroll button will enable people scrolling a...
Facebook vice president of platform partnerships Konstantinos Papamiltiadis will join Snap Inc. as its first ever holder of the same title in early September. Papamiltiadis spent nine years at Facebook, leading its platform strategy through partnerships with technology businesses and scaled adoption of its platform, including Facebook Login, business messaging and Stories. He also helped...
Powerful women aren't always well-liked. Despite this, many have played an undeniable role in shaping the world and culture as we know it. Women like Boudica, Mary Queen of Scots, and Wu Zetian changed the course of history and remain immovable figures thanks, in large part, to their take-no-prisoners attitudes. U.K. retailer Diamonds Factory is...