Amazon shoppers will soon be able to delay payments on big-ticket items through a new deal the ecommerce giant has signed with buy now, pay later provider Affirm. The partnership will give Amazon customers the option of spreading payments for certain purchases of $50 or more into monthly installments with no late fees or hidden...
The mainstreaming of the Black Lives Matter movement was one of the defining events of 2020. Having mobilized citizens all over the world, it sparked a tide of social activism not seen for decades. Now, a little over a year later, many Americans are at a point of reflection. How much has changed when it...
The appeal of online shopping comes in part from the rush of serotonin that opening a new package brings. The unboxing experience is a highly impressionable timeframe, and the messaging inside a box can't be ignored the way brand emails can be deleted. There is a 100% open rate and, naturally, marketers want in. That's...
Gap is acquiring a startup that makes it easier for customers to virtually try on clothes as part of the retailer's continued push to reinvent itself for the age of ecommerce. The clothing brand is buying Drapr, which allows users to quickly create 3D avatars of their bodies to try on products. Gap is only...
Samsung, Verizon and comedian Hasan Minhaj partner for a campaign that's a little busy, to say the least. Made in collaboration with Ogilvy New York, the telecommunications teams presents a solution for dreaded FOMO, or Fear of Missing Out, in the form of a Samsung Galaxy Z Fold3. The new campaign, titled "NOMO FOMO," is...
It's common knowledge that Serena Williams is a superhero in the sports world. And in a fantastical new campaign for DirecTV's streaming service, she officially becomes Wonder Woman, battling a shopping mall full of monsters with her weapon of choice--a tennis racquet. The retro-themed spot, from TBWA\Chiat\Day Los Angeles, formally introduces DirectTV Stream by mashing...
Dollar General has introduced its first integrated brand campaign under the tagline "Here for what matters," which encompasses both its corporate story and its mission of serving others. The messaging was created by communications agency BCW Global and its subsidiary creative shop HZ. The 90-second spot follows a mother's daily journey from when she wakes...
Like so many of the would-be entrepreneurs in recent Squarespace ads, John McEnroe is trying to turn his side hustle into a full-time gig. The tennis legend--perhaps best known for his volatile temper and, these days, his sports announcing on ESPN--wants to be a voiceover artist. He's already got one major project under his belt:...
Facebook has lost another senior executive this year with the sudden departure of Mark D'Arcy, its vp of global business marketing and chief creative officer, just months after the departure of his fellow lead within the division, Carolyn Everson. D'Arcy, who joined the social media giant as director of global creative solutions in the summer...