"We won't need to advertise on Instacart at the same budget level in 2022 ... will we?" Instacart is not going away even once the pandemic finally does. Online grocery shopping is now a behavior. It's not too late for brands and marketers to get in on the action, either. If anything, it's just beginning....
Major League Baseball built it, and Thursday night, the New York Yankees, Chicago White Sox and roughly 8,000 fans will come to the Field of Dreams site in Dyersville, Iowa, for the first MLB game to take place in that state. For those not among the lucky 8,000, the league will ease your pain with...
If there's anyone who knows the ins and outs of driving growth strategies, it's Kelly Campbell. Before she arrived at Hulu, one of the shining streaming stars coming out of this past year, she oversaw growth marketing for Google Cloud. Suffice to say, Kelly knows a thing or two about how to scale platforms on...
Marketing technology group You & Mr Jones' in-house agency Oliver has hired Jeffrey Gorder to take on the new role of chief growth officer for North America to continue the business' expansion in the country. Gorder, who joins from MDC Partners' creative agency Mono where he was managing director and chief growth officer, will see...
TikTok released several updates aimed at protecting younger users of the video creation platform. When people aged 16 or 17 join TikTok, their direct messaging setting will now default to "No One," meaning that they will have to actively switch to a different sharing option in order to message other users. People in that age...
Reddit plans to raise up to $700 million in series F funding, led by Fidelity Management and Research and including other existing investors, which would bring the company's valuation to more than $10 billion. The company said in a blog post Thursday that the second quarter of 2021 marked its first ever quarter with advertising...
Following a highly competitive months-long auction process conducted by parent company Adidas, sneaker brand Reebok finally found a buyer. Authentic Brands Group, which has been scooping up notable retail and consumer brands for the past decade, is making its largest purchase to date with the acquisition valued at about $2.5 billion (EUR2.1 billion). The all-cash...
Media advisory firm MediaSense, which regularly handles major brand media account reviews, has seen "a significant stake" in the business acquired by private equity firm Apiary Capital LLP. The advisory, founded in 2009 by Andy Pearch and Graham Brown, managed over $15 billion of media expenditure through its analytics practice last year while it revealed...
After facing intensifying pressure from the industry to shore up its measurement offerings, Nielsen has taken the unprecedented step of halting third-party accreditation of its own national TV ratings service. In a statement released Thursday morning, a Nielsen spokesperson said that it would halt the accreditation that the third-party Media Rating Council normally provides as...
Disney+ is rebooting the Home Alone franchise, premiering a new film in November about a young boy accidentally left behind by his family during a holiday vacation and forced to battle intruders. Top line Called Home Sweet Home Alone, the new film stars Ellie Kemper, Rob Delaney, Archie Bates and Kenan Thompson, debuting Nov. 12...
Instagram rolled out a Limits feature that allows users to automatically hide comments and DM requests from specific groups of people if they feel like they're being targeted or harassed. This Limits feature allows users to temporarily hide comments and messages from users that aren't following them, as well as from users who started following...
Three years ago, an ad campaign from a German pen company became one of the most celebrated in the world for shining a spotlight on unsung women in history. Now, the Stabilo Boss pen has brought back its multi-award-winning "Highlight the Remarkable" campaign with a focus on women who have brought about lasting change to...
Rumors have swirled for months that The New York Times was working on a newsletter project to combat external pressure from platforms like Substack, and this morning the publisher unveiled it. The Times announced on Thursday that it would be launching a suite of 18 new and existing subscriber-only newsletters, including seven entirely original opinion...
With the increase in drive-thru services at fast food outlets following in-store restrictions due to the Covid-19 outbreak, McDonald's has released a road safety campaign to remind drivers to keep their minds on the road rather than their food. The world's largest fast-food brand has discovered that more than a third (40%) of its meals...
When Salesforce surveyed marketers around the world recently, they learned the Covid-19 pandemic impacted them in three significant ways: it accelerated implementation of digital strategies, data and the use of artificial intelligence became more important than ever along with collaboration remaining a vital aspect of successful workplaces, even when it's remote. One finding from Salesforce's...
Bryn Attewell, the global executive creative director at WPP and Grey London, is joining Good Agency as its new creative leader. He will replace Reuben Turner as ECD of Good, an independent agency that specializes in charities and purpose-driven advertising. Turner will remain at the agency as a consultant and advisor to a select number...
Dentsu International has named Phil Adrien as chief executive of creative for Asia Pacific as it aims to deliver creative transformation and growth for clients. Alongside his new role, Adrien will also continue to hold the post of managing director for Dentu's creative group based in Singapore, which he had held since 2019. He will...
Instagram kicked off on-platform campaign "Who We Become Is Yours to Make," featuring creators calling for optimism, progress and reinvention and cautioning that after a challenging year due to the pandemic, "None of us is going back to the way things were." Photographer Bella Newman captured "culture-defining creators" in a series of portraits inspired by...
Twitter's subscription offering, Twitter Blue, added a "View in Reader Mode" button to threads being viewed by users. The social network said in a tweet that the change was made "for easy tapping and more reading," adding that it was spurred by conversations with some subscribers. ???? Reader Mode update alert! A "View in Reader...
Ever dreamed of having your own workspace somewhere between the Italian loafers and the French perfume at your local luxury store? That may be a possibility now that Saks owner Hudson's Bay is planning to convert space within the luxury banner's current and former locations into offices, according to a report in The Wall Street...
Delivery service DoorDash returns with another community lens, this time exploring the historic Chicano/Latin-American neighborhood of Boyle Heights in Los Angeles. Offering a ground-level and intimate perspective of the thriving community, the mini-documentary "Somos Boyle Heights" allows these residents to tell their stories unhindered by any marketing push, with an interactive component encouraging others to...