HBO shows have presented an array of powerful female heroes and villains, from the evil queen Cersei Lannister on Game of Thrones to the masked vigilante Sister Night on Watchmen. Now HBO Max is marking the designation of Aug. 26 as Women's Equality Day by celebrating the real women behind its series. The 86-second "So...
Fans of the original Wonder Years, which aired from 1988 to 1993, will find a lot to love in ABC's reboot, which will begin airing on Sept. 22 this fall. The shows are both set in the late 1960s. Both shows feature a narrator who reflects on his childhood throughout the duration of the series....
After a year of unprecedented growth in the connected TV space, the industry's top players are flush with more users than ever. But the real battle is far from over, and connected TV platforms need to figure out the best way to keep those customers coming back. Streaming hours on connected TV exploded during the...
On this week's episode of The Business of Marketing Podcast, Adweek's chief innovation officer, Toby Daniels, sits down with Ned Duggan, global svp at Bacard? Rum. Over the past 13 years at Bacard? Rum, Duggan has worked in global and North American marketing roles across a number of leading spirits brands including Grey Goose Vodka...
With a long and exciting history in the retail space, Lisa Pillette is pioneering the mattress industry with authenticity and warmth. After spending time at some of the world's most exciting brands such as Ralph Lauren, Lacoste and HSN, it's no wonder the young direct-to-consumer brand Casper is thriving under Pillette's leadership. CMO Moves ?...
Editor's note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek's community of high-level experts. Today, Intersection's Esther Raphael explores recent changes in the history of out-of-home advertising. Below, in her own words, she exemplifies how brands and publishers have used the unique features of the...
Early in the Covid-19 lockdowns, questions of "returning to the office" typically revolved around proposed dates and mask protocols. But as the pandemic has continued through its second year, the nature of work has become a highly complex and potentially volatile topic at companies around the world. For many organizations, it's no longer about a...
Even as cinemas have been largely empty, the Marvel Cinematic Universe has continued to expand thanks to ongoing content additions on Disney+. And the Hyundai-Marvel marketing partnership keeps expanding right along with it. Before the launch of Disney+'s Loki series, which picked up the character's story after the events of Avengers: Endgame, Hyundai teased fans...
The latest Tiffany & Co. campaign dropped earlier this week and, in standard 2021 fashion, the world had a lot to say. The campaign was a first of its kind: It was the first time Beyonce and Jay-Z appeared in an ad together, the first public appearance of American artist Jean-Michel Basquiat's painting Equals Pi,...
According to many recent reports, Facebook and Twitter make up for the vast majority of misleading quotes about vaccines. There have been many attempts to curb this by medical professionals and the White House, but the number of people getting vaccinated has still plateaued while infections are once again on the rise. FCB Health New...