Sometimes facing challenges means overcoming them, even if that means going to head-to-head with an incredibly powerful figure. In the spirit of taking control of one's own narrative, Brazilian financial institution Bradesco recently launched its "Face the Future" campaign. Created in partnership with Leo Burnett Tailor Made to promote its new app, the platform features...
At its core, TikTok is not the ideal platform for advertising. It's a place where average people are invited to bask in short-lived internet fame by planting relationship advice, makeup tutorials and self-deprecating humor onto the For You pages of oddly specific audiences. But like most social media apps, it has also become a hub...
The Adweek NexTech 2021 summit offered insights from speakers Paul Bannister, chief strategy officer of Cafe Media, Michael Balabanov, svp of advertising, North America at The Guardian and Sasha Heroy, senior director of ad products and platforms at The New York Times. Together, they discussed their views of first-party data and how new technology can...
Things are looking up for the newly named Stagwell Inc. The merger of Stagwell Marketing Group and MDC Partners is official, the stock has started trading on the Nasdaq (STGW) and Q2 earnings were announced today with double digit increases for each side of the business. MDC saw a net revenue of $298.4 million in...
Adweek's NexTech 2021 summit featured insights on ethical data and transparency in technology from Angela Benton, founder and chief executive officer of Streamlytics. Benton, a pioneer for equality and transparency in data collection practices, discussed the current state of personal data and what it means to create a more ethical future in internet technology. Creating...
Oreo has opened a doomsday vault. It's even gotten into short films. But for the first time, it's opening its own cafe. The American Dream Mall in East Rutherford, N.J. just got a sweet addition to its already eventful location: the Oreo Cafe, the cookie brand's first stand-alone outlet. The Oreo Cafe can be found...
GGH MullenLowe has added to its management board with the appointments of Marielle Wilsdorf and Barbara Dirscherl as chief creative officer and creative art director, respectively. Wilsdorf joins from DDB Hamburg where she was its executive creative director for a year-and-a-half. She takes over the role from Diana Sukop, who moved on after two years...
With little else to bring joy to our day-to-day lives during the pandemic, Americans spent record amounts on their pets--adopting them, feeding them, entertaining them and pampering them. Brands like Halo with Cesar Millan, a company that makes GPS tracking devices for pets, are betting on America's pet obsession continuing even when Covid-19 eventually becomes...
When Facebook introduced its Ad Library in May 2018, it heralded the archive of political ads and political issue content run by advertisers as a new era of transparency, making information public such as the campaign budget associated with the ad and how many people saw it, as well as their ages, locations and genders....
It was a lengthy (and complicated) road to independence for Victoria's Secret, but this week it became official when Victoria's Secret shares began trading on the New York Stock Exchange under the ticker symbol VSCO. Investors celebrated the brand's move, bidding up its share price nearly 27% to $58.23 for a market cap of about...
WhatsApp introduced a new View Once feature that, precisely as its name suggests, enables viewers to set photos or videos to disappear from chats once they are viewed once. The Facebook-owned messaging application said in a blog post Tuesday that View Once--which will be rolled out to all users this week--was introduced to give people...
The YouTube Shorts Fund, initially revealed in May, officially debuted Tuesday. The Google-owned video site will distribute $100 million to creators over the remainder of 2021 and 2022, with payments of $100 to $10,000, based on viewership and engagement on the short-form videos. YouTube chief business officer Robert Kyncl said in a blog post that...
Popeyes may have publicly declared that the chicken wars are over, and challenger brand Lee's Famous Recipe called its own cease fire, but some of the country's fast food players are still suiting up for battle. Bojangles, namely, plans its own shot across the bow, officially debuting its new chicken sandwich this week. The product,...
Creativity drives 80% of an ad's effectiveness. Yet it continues to be the least objectively understood part of the marketing ecosystem. Anastasia Leng, founder and CEO of CreativeX, joined Adweek's 2021 NexTech summit to reveal the impact of creative effectiveness in advertising and how brands can start tapping into this potential. Insights into creative power...