Of all the changes wrought by the pandemic economy, few categories have been as reshuffled as luxury. Sales of traditional luxury items took a major hit last year, with jewelry, designer apparel and upmarket travel destinations losing 22%, plummeting back to 2015 levels, according to research from Bain & Co. Yet while millions of Americans...
The rise of misinformation on social platforms has led to a shift in thinking among adults in the U.S. on whether the government should get involved, or whether the burden falls on the big tech companies behind those platforms. Pew Research Center released the results of a recent survey, which found that 48% of the...
Laura Fegley is a fixture in the Midwest ad community, and she continues her run as one of the most sought after creatives in the area by being named chief creative officer at BBDO Minneapolis. Fegley will join the agency Aug. 23 after nearly a year at St. Louis agency HLK, where she served as...
Snapchat added new options that allow users to change their advertising preferences in order to see fewer ads related to sensitive topics, like politics. If you want to see fewer "Political and Advocacy" ads on Snapchat, our guide will show you how to change this setting. Note: These screenshots were captured in the Snapchat application...
Comcast and ViacomCBS are joining forces to win over international streaming audiences. The companies will jointly debut a new international subscription video on-demand streaming service, SkyShowtime, next year in more than 20 European streaming markets, they announced today. The platform will comprise more than 10,000 hours of programming from ViacomCBS, NBCUniversal and Sky brands, including...
In a video interview with Access Hollywood, comedian Kevin Hart endorses Donald Trump for President in 2024. The clip goes viral, and his fans are up in arms. Meanwhile, WKCU in Phoenix leads with a story that a second coronavirus has hit the mainland ... and it's time to panic. Of course, no real need...
Like two people fighting in an action movie who tumble through a wall, dust themselves off, then continue taking swings at each other, the battle between Coca-Cola and Pepsi has spilled into a new environment. That environment, to be more precise, is the 2021 marketplace, where an increasing number of shoppers are looking for drinks...
In response to a year of closed stadiums, the sports industry had to turn its digital transformation dial to MAX and discover ways to bring the sport to its fans. Larisa Johnson, vice president of paid and CRM media at the National Basketball Association, shares how the NBA took an omnichannel approach to their "That's...
Hard seltzer brand White Claw has named VCCP as its international communication agency to help it develop global campaigns, taking over from Accenture-owned agency Rothco. The appointment, following a global pitch process run by The Observatory, will see VCCP work alongside Accenture Interactive, which will continue as its digital transformation partner for the brand. VCCP...
Summer is nearly over, and the schools are beginning to return across the U.K. which means the need for new school uniforms and clothes after the kids took another stretch during the holidays. Unlike in the U.S. where, according to Deloitte, spend is expected to reach $32.5 billion this year, back to school shopping hasn't...
Reddit continued to bolster its executive ranks with the hire of Jonathan Flesher as vice president of business development. The addition of Flesher follows last week's moves to bring on David Trencher as head of large customer sales across the U.K., Europe, the Middle East and Africa, as well as Maria Purcell as head of...
At Old Navy, beginning Aug. 20, a woman's size or shape won't determine what styles she can shop or how much she will pay. That's because the value-minded apparel retailer is making all styles available in all sizes, with no difference in the price tag whether the customer is a zero or a 30, an...
Americans are looking to eat out again with ease, that much is clear. Even prior to the delta variant's steady advancement, online reservation app OpenTable was already providing sanitations tips, distance protocols and restaurant-by-restaurant staff standards to better inform potential diners. Now the company is urging the public to consider its safe options with "Dine...
Messenger From Facebook detailed its newest brand campaign, "That Close," which is focused on Generation Z and looks at the freedom close friendships give people to let down their guard and be themselves. The campaign puts Facebook's flagship messaging application at the center of it all, as a catalyst for sharing experiences and strengthening bonds,...