Artists using Spotify's Promo Cards now have the option of using the customizable graphics generating feature to mark anniversaries. Spotify said Monday that when a track or an album is within seven days of the anniversary of its release (before or after), artists will be able to generate a Promo Card marking that anniversary. Assets...
Like most artists, Irish indie rock band The Academic have not been able to perform in front of an audience since the pandemic began last year. But they found a novel way to create a live experience for fans to promote their new EP, Community Spirit, by working with BBDO New York and Google Slides....
Facebook and Instagram robots screen for hate speech, pornography and threats of violence. But somewhere along the way, bras and panties can get caught up too. Harper Wilde, a digital-first intimates company that is determined to desexualize its industry, is accustomed to navigating the often unpredictable censorship caused by artificial intelligence. "You can upload a...
With all the continued talk by the advertising industry of its intention to become more inclusive over recent years, it would appear to be in danger of actually going backward in many respects instead. That was made all the more disturbing by the poignant recollections and points shared by advertising strategist Zoe Scaman, in her...
Gannett is aiming to attract 10 million subscribers to its local news content across the U.S. and U.K. within the next five years, and Renn Turiano has been charged as the person to do it. The hiring of Turiano as svp of new subscription products and revenue comes as Gannett's strategy to drive growth has...
Hip-hop has evolved immensely over the years. The sharp lyricism and confident showmanship that ruled the charts certainly haven't left the genre, but they now share a spotlight with more melodic, relaxed delivery that has proven successful for the likes of Migos, Future, Cardi B and more. Hip-hop purists have debated the validity of new...
Even though streaming wars have been underway for several years, the battle is really only heating up now as all the major players are finally on the battlefield and digging in. The big media companies have been focused on launching their new platforms--or revamping existing ones--in their efforts to fight for relevancy and revenue as...
If Glossier has learned anything from its series of pop-up stunts--which include a campus-themed location in Boston and an escape room in New York--it's that IRL retail is no place for subtlety. Top line The brand understands when consumers enter a store, they're looking for experiences that can't be found online. That's what Glossier aims...
America is traveling again... for now. The Fourth of July weekend marked the highest rate of travel since the pandemic began, with just over 10 million people passing through TSA security checkpoints in America's airports between July 1-5, and just over 40 million hitting the road, according to AAA--despite the national average for a gallon...
Snapchat allows users to sync their device contacts to the mobile application in order to find any friends and family members that may also use the app. When someone syncs their contacts to the Snapchat app, they can quickly add those contacts as friends (if they want). Our guide will show you how to sync...
The marketing world is notorious for its buzzwords, acronyms and trending topics. However, many of the "must-know" terms and best practices are already outdated by the time you finally catch on. If your organization doesn't already have a partnership program, affiliate marketing may be one of those terms for you. You've heard it over the...
By default, Snapchat will share your "anonymized location and usage data with [its] map providers." However, you can stop Snapchat from doing so at any time. Our guide will show you how this is done. Note: These screenshots were captured in the Snapchat app on iOS. Step 1: Tap your profile picture in the top-left...
For publishers planning to bring back in-person events this fall, the delta variant has posed an unwelcome hurdle. Group Nine brand Thrillist announced its return to in-person events this morning with a new franchise, the Thrillist Block Party, a celebration of local culture and commerce that will kick off with an outdoor festival in Manhattan's...
USA Today has amped up the features on its subscriber-focused crossword app, with a monthly $5.99 price tag, all in an effort to drive new, younger subscribers and keep churn down. While a paid-for tier previously existed, the publisher plans to expedite growth with new features and incentives. "We're evolving as a media company from...
Google has prolonged the life of third-party cookies on its popular Chrome browser to 2023, but the end is still coming. To continue delivering online ads with precision, large companies from PepsiCo to Procter & Gamble are seeking ways to collect first-party data in a shopper-friendly fashion. One popular method is direct-to-consumer platforms. Last week,...
Whiskas, the Mars-owned cat food brand, made an entire playlist of music that is scientifically proven to appeal to cats. The music is part of Whiskas' new global brand campaign, "Purr More," which is about making cats happier and--by consequence--pleasing their owners too. National Symphony cellist David Teie, who is known for writing music for...
Specialist media company Future PLC has acquired the publisher of consumer and B2B titles such as The Week, Kiplinger and Money Week--Dennis Publishing--owned by venture capitalist Exponent, in a deal valued at $416 million (300 million pounds). The deal is expected to be completed by October and includes The Week UK/The Week US, The Week...
Earlier this morning, Adweek announced the winners of its 2021 Brand Genius award. Adweek also announced the recipient of Brand Save, its annual recognition of standout work in the nonprofit sector. This year's awards will be integrated into Brandweek, a five-day virtual summit for brand marketers that features probing discussions, specialized masterclasses and breakout sessions...
Just last week, the United Nations' Intergovernmental Panel on Climate Change released a new report predicting how climate change is expected to impact the planet over the next several decades, with more gravity and specificity than any of its previous warnings. As the global economy continues to grapple with the climate risks associated with industry...