Afterpay will introduce ads to its app for the first time with a new option that lets retailers buy featured placements for promotions and products through a pay-per-click model. The Australian buy now, pay later platform said the move comes after early tests showed that Afterpay Ads achieved a 20% lift in sales as compared...
Early in 2021, ViacomCBS announced that Halo, a long-in-the-works adaptation of the wildly popular video game franchise that was being developed by Showtime, would migrate over to the company's newest streaming service Paramount+ when it was ready to air. As the series readies to debut in early 2022, Showtime says there are no hard feelings....
When it comes to marketing on TikTok, the most successful brands know how to build community before pushing purchases. But when every cooking video, makeup tutorial and viral trend adaption is a potential sale, the social platform has turned to Shopify to make it easier for brands and creators to move down the marketing funnel....
In April 2014, Facebook began the process of removing messaging features from its flagship application and prompting users to download stand-alone app Facebook Messenger. This week, Facebook confirmed that it is testing a slight about-face of that move. The social network confirmed that it is testing video and voice calling from what is now Messenger...
It's the end of an era at AMC Networks. Longtime president and CEO Josh Sapan will transition to the role of executive vice chairman after 26 years at the helm of the cable network, the company announced today. Matt Blank, a 40-year industry veteran who spent 20 years as chairman and CEO of Showtime Networks,...
Twitter allows users to add an emoji reaction to direct messages. If you leave a reaction on a message and you later want to delete that reaction, our guide will show you how this is done. Note: These screenshots were captured in the Twitter application on iOS. Step 1: In a Twitter DM, tap the...
Facebook rolled out a content hub for the Paralympic Games in Tokyo. The hub allows Facebook users to read news and updates about the event, learn about the competitors and more. Here's how to use the Paralympic Games hub in the Facebook mobile application. Note: These screenshots were captured in the Facebook app on iOS....
Instagram will remove the ability for users to swipe up on Stories in order to access external links provided by the Story creator, replacing that capability starting Aug. 30 with a new link sticker. The swipe-up capability had only been available to verified profiles or users with at least 10,000 followers. Instagram began testing link...
It's the exercise (and now media) company taking over the globe. And if you're one of the millions who was inspired to purchase a Peloton bike, tread, or even just downloaded the app in the past year, you have Karina Kogan to thank for that. Karina has always been at the intersection of media and...
Instagram began testing ads in its Instagram Shop tab earlier this month, and it was apparently satisfied with the results of the test, as the option will begin rolling out globally Tuesday (Aug. 24) in countries where the tab is available. Ads will appear as tiles on the homepage for the Instagram Shop tab, and...
Be sure to tune in to the latest episode of Adweek Presents: Most Powerful Women in Sports video series, featuring Marvet Britto, President and Chief Executive Officer of The Britto Agency. Uber-connected sports brand strategist Marvet Britto opened The Britto Agency in 1993 after having no luck searching for an internship or full-time position within...
Things were looking better for a minute there. In the U.S., masks were coming off, restrictions were lifting, and people were preparing to return to the office. Brands, meanwhile, were discussing how best to proceed in a nation where the pandemic was beginning to abate. Then the delta variant hit and Covid cases started to...
LinkedIn is on pace for $4 billion in annual revenue thanks to its emphasis on more precise targeting around buyer intent. When LinkedIn's parent company, Microsoft, reported its fiscal fourth-quarter earnings last month, it said the professional network topped the $1 billion mark in quarterly revenues for the first time, pegging this growth to buyer...
The days of mailing in cereal box tops for a toy are long gone. But the sweepstakes concept is very much still alive. Group Nine Media has continued to remix the sweepstakes idea with its Box'd series, launching a new sustainability campaign with the slogan "Protect Our Beaches." As part of the sweepstakes, Group Nine...