By now, we've all learned to take most braggadocious ad claims with a grain of salt. Not every pizza can be the best in town. You are most likely not driving the best car in the market, despite a slew of billboards claiming otherwise. And even though just about every blockbuster film claims to be...
As it looks to continue the transition from a traditional retailer into a health and wellness brand, Petco announced that Katie Nauman has been promoted to chief marketing officer. Nauman has been with Petco since March 2020, most recently as vice president of integrated marketing. Nauman steps in for Tariq Hassan, who recently took on...
Games have been part of popular culture long before they became cool. The trope of gamers as basement dwellers has fully fallen by the wayside--gaming is everywhere, on every screen we own, in every genre and format we could imagine. Even consoles that were once tethered to a single television in a household can be...
Kerry Sullivan is joining Dollar Shave Club as CMO after more than a decade steering the marketing for Johnson & Johnson's Neutrogena. She made the news public in a LinkedIn post today, expressing her thrill at "joining a pioneering brand and team that I have long admired." Sullivan succeeds Kristin Harrer, who left Unilever's Dollar...
Last year, Mountain Dew came out with a cookbook and a signature cocktail in partnership with restaurant chain Red Lobster. In your heart, you knew more food collaborations were coming. Today, the PepsiCo beverage brand is unleashing Flamin' Hot Mountain Dew, a product that's somehow borrowing ingredients (inspiration?) from sibling brand Cheetos. "This is one...
Fox Corp. has added 10 livestreaming sports channels to its free, ad-supported platform Tubi, becoming the newest entrant into the sports streaming landscape. The Fox-owned AVOD service is working with Fox Sports to roll out Sports on Tubi, a dedicated sports programming hub, across Roku, Amazon Fire TV and Android devices. Availability on other platforms...
Amazon's third-party marketplace has helped transform the ecommerce platform into the single-largest source of online goods for American consumers. But that transformational growth has come at a cost. On one end of the spectrum, shoppers have more than 500 million products to choose from, which is far more than any physical retailer could ever stock....
Anheuser-Busch's latest innovation is the result of some inside-the-box thinking. Although still in a pilot phase, Boxology Cocktails--a name meant to convey mixology in a box--is a single product that contains 10 servings of ready-to-drink rum punch and mai tai (20 servings total). Both options have 12% alcohol by volume. The idea is that while...
The cancellation of the 2021 New York International Auto Show didn't get Infiniti Motor Company down. Instead, the carmaker took its new models and went to the mall--something it had planned to do anyway. The purpose wasn't a consolation shopping trip. And it wasn't for the irony of choosing the Oculus, a mall that also...
Amazon has been busy. Between transitioning to a new CEO and engaging in a corporate space race, the business giant also found time to reflect on its corporate values and what it stands for in the world. After unveiling a series of new principles, Amazon wants to "strive to be earth's best employer" by creating...
Skateboard legend Tony Hawk invested early in Liquid Death, a canned water startup with a punk rock attitude, became an ambassador and even "sold his soul" to the company in a contract that runs "to the ends of the Earth and for the rest of time, including any applicable afterlife, reincarnation or similar post-mortal existence."...
Success doesn't always come easy. One of the biggest challenges can be looking past the critics who doubt your abilities in order to become the best you can be. That said, success really starts from your passion within. To that end, energy drink C4 Energy and its parent company Nutrabolt are urging consumers to get...
When Dexter: New Blood premieres on Showtime in November, don't expect it to be just another season of the beloved serial killer mystery series, which ran for eight seasons from 2006 to 2013. Instead, the original series' showrunners and writers say they want viewers to come in to the 10-episode special event series expecting a...