TikTok said the #OlympicSpirit hashtag it rolled out in collaboration with the International Olympic Committee tallied more than 5.6 billion views during the 2020 Summer Olympic Games from Tokyo. Brazilian skateboarder Rayssa Leal totaled nearly 156 million views during the games, while Filipino weightlifter Hidilyn Diaz dead-lifted more than 141 million. Other noteworthy athletes on...
Action star Henry Cavill will tell you that you don't get to be Superman without taking your physical fitness very seriously. His dedication to wellness has not only landed him some of the biggest roles in film and TV, but also, as of recently, a gig as supplement company MuscleTech's newest global brand ambassador and...
Fintech startup Credible, looking to compete with legacy players like LendingTree, is launching its first national ad campaign and introducing its first mascot, a hulking bovine who walks on two legs and gives no-nonsense advice on money matters. The work, which will run across TV and digital, comes from Engine via a brief that asked...
The Media Rating Council, the third-party accreditation organization that checks Nielsen and other measurement firms' methodology, is likely to reach a decision about the status of Nielsen's national TV service early next week--and the industry is bracing for Nielsen's longstanding National TV measurement service to lose its accreditation, opening another major fissure in its longstanding...
Editor's note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek's community of high-level experts. Today, Shutterstock's Stan Pavlovsky considers the benefits of his company's talent-focused approach to recruitment and retention. Below, in his own words, he expresses hope and excitement about this new way forward....
Messenger From Facebook extended the option of using end-to-end encryption to voice calls and video calls. Messenger From Faceboook End-to-end encryption has been available for chats on Facebook's flagship messaging application since 2016. Messenger director of product management Ruth Kricheli said in a blog post Friday that there are more than 150 million video calls...
Soccer champion Cristiano Ronaldo is a frequent star of advertising for brands ranging from Nike to Coca-Cola. He makes his latest commercial appearance in the biggest ever campaign for LiveScore, a global business spanning 200 territories that provides real-time sports updates. This is the brand's TV ad debut, developed by London-based creative agency Wonderhood Studios...
Ryan Murphy's American Story franchise for FX is undergoing a major expansion. FX and 20th Television are creating a pair of new spinoff anthology limited series--American Sports Story and American Love Story--and are developing a fourth season of American Crime Story focused on Studio 54. It's the latest extension of a franchise that began in...
After users turn on two-factor authentication in the Snapchat application, they'll need to enter a code they receive through a text message or a code generated by an authentication app each time they login to their accounts. If users don't have access to text messages or their authentication app, they can use a Recovery Code...
The summer of swag continues, with yet another fast food chain creating a line of branded merchandise specially tailored to the sweltering season. The newest entrant--Arby's--is trying to make a splash with swimsuits, Hawaiian shirts, flip-flops and sunglasses inspired by its menu. In other words, everything's covered in meat. (Or at least covered in images...
Disney's big bet on theaters this summer--a high-profile release of the anticipated Black Widow, which was released both in theaters and on streaming last month--wasn't quite a home run after a successful dual-release opening weekend was soon soured by tepid subsequent box-office figures and a high-profile lawsuit. And don't expect to be wowed by any...
Combining scarcity sales, local culture, and the pop-art visual aesthetic of J Balvin, Miller Brewing Company has released limited edition cans of its Miller Lite beer with the Prince of Reggaeton's playful neon lightning motif. Similar to last year's McDonald's collab, the exclamatory "?ES JOSE TIME!" campaign is steeped in J Balvin's signature colors while...