As beauty brand holding company Underlining's third anniversary approaches, it's holding close to its startup origins by bringing on Amanda E. Johnson as chief marketing officer to refine its identity and three makeup and skincare subsidiaries. Johnson joins Underlining from her role as COO of Mented Cosmetics, a Black women-owned company that bills itself as...
Twitter Spaces is giving more people a voice at the virtual table. The social network said in a tweet Thursday that sessions on the Clubhouse clone feature can now include one host, two co-hosts and 10 speakers. Co-hosts can aid with tasks such as inviting speakers, managing requests, pinning tweets and removing participants. making it...
Reese's campaigns of the past have frequently courted pop culture (and memes) in a playful way, but here's one that might activate the next generation of music producers. In one of Reese's cleverest moves, the confectioner has debuted a trio of limited-edition Reese's Puffs cereal boxes that transform the breakfast table into an impromptu studio....
YouTube revealed the nearly 50 independent journalists who will participate in its Creator Program and the more than 40 digital-first newsrooms that will take part in its Sustainability Lab initiative. The Google-owned video site sad in a blog post Thursday that collectively, participants in the two programs represent 25 countries, speak nearly 20 languages and...
Though many experts agree that the health benefits of disconnecting and spending time outdoors are significant, it can be easier said than done. For Black healthcare providers, creators and activists, taking that time to rest and recuperate can be a challenge in and of itself. Teaming up with marketing platform Mailchimp and author, speaker and...
The role of the CMO has drastically changed over the years. What started out as being responsible for all marketing activities in an organization has evolved; today's CMO must lead the charge in shepherding brands and companies through turbulent times, work collaboratively within the C-Suite, and set the example for the entire organization. Over the...
Messenger From Facebook released a chat theme inspired by musician Billie Eilish's new album, Happier Than Ever. When you activate the theme in a chat, it will give the chat a golden fabric background (if you use the theme in dark mode, the background will be a dark brown color). In addition, when you activate...
Editor's note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek's community of high-level experts. Today, Hernan Tagliani, CEO of The Group Advertising, discusses the importance of a strong CRM strategy to harness the marketing potential presented by demographic shifts in the U.S. Below, in his...
At the top of Pride Month, the Lesbian Bar Project released a short film documenting the 21 remaining lesbian venues in the U.S. Now, the campaign from co-directors Erica Rose and Elina Street is maintaining its momentum by teaming with dating app Hinge for an initiative that aims to drive both monetary and community support...
Imagine a couple played by Jessica Alba and Zac Efron, who are partners in love and espionage. The spy duo embark on an epic desert caper across Dubai, sparring with villains and each other. This could be the plot of a summer blockbuster, but it is actually a tourism campaign for Dubai. Created by Mother,...
WPP, the world's largest agency network, has revealed a resurgence in its business performance during the first half of the year to June 30, admitting surprise to have beaten its expectation of two years to recover. However, it has also revealed a spike in staff bonuses being paid, expected to reach $626.6 million (450 million...
Business directory and crowdsourced review forum Yelp added two new attributes Thursday that businesses can use to help potential customers understand their policies during the pandemic. "All staff fully vaccinated" and "proof of vaccination required" attributes can be added to the business pages of food, nightlife and restaurant businesses, enabling users to filter by those...
When KFC was preparing to open a new restaurant in a shopping mall on the Spanish island of Majorca, there was one problem: few people had heard of the location. The site of KFC's new outlet is the Poligono de Son Malferit, a commercial neighborhood in Majorca that is best known for housing the local...
Every four years, the Summer Games are a time of celebration in the halls of agencies and brands as new TV spots and digital placements launch. With a reliable schedule, agencies assemble their ideal media plans in the year leading up to the Olympics. This past year obviously looked different. The Olympics were postponed by...
Fox Corp.'s streamers will get a cash boost in the coming year as the media company looks to lean further into its growing portfolio of ad-supported and subscription streaming services. In the next year, the company plans to invest an additional $200 million-$300 million in the company's growing streaming and digital businesses, including free ad-supported...
Facebook rolled out a redesign of its settings page Wednesday on Android, Facebook Lite, iOS and the mobile web. Settings are now grouped into six broad categories, each containing several related options: Account; Audience and Visibility; Community Standards; Permissions; Preferences: and Your Information Previously stand-alone settings that were relocated as part of the redesign include...
Roku is continuing to ride its record momentum in the first half of 2021, hitting 55.1 million active accounts in the second quarter. But despite adding 1.5 million accounts during the quarter, the platform saw a decline in total streaming hours, dropping to 17.4 billion hours from 18.3 billion in Q1. "There's a lot of...