One small step for billionaires is one giant leap for advertising. Canadian startup Geometric Energy Corporation (GEC) recently announced the Doge-1 Mission to the Moon. An 88-pound satellite called CubeSat will hitch a ride aboard a Falcon 9 rocket launched by Elon Musk's SpaceX during a lunar payload mission in Q1 of 2022. Once in...
Vox Media announced today that it has hired Eric Karp, formerly the svp of global brand licensing at BuzzFeed, as its new svp, brand licensing, an appointment that signals the growing product licensing ambitions of Vox Media. In his new role Karp will oversee the strategy, operations, profit and loss of Vox Media's nascent product...
For many years, business-to-business marketing largely operated in the shadow of its higher-profile consumer-facing cousin. Of course, b-to-b marketing mattered. But it typically lacked the scale, glamour and creativity of business-to-consumer marketing. If one is asked to name a cutting-edge campaign, the ones that come to mind are from iconic consumer brands such as Nike,...
When Cannes Lions recently pivoted to a subscription model after decades of being festival-driven, one perk it quickly focused on offering was its vast collection of ads and case studies. But the price tag for accessing all this content--about $350 annually--didn't sit well with some rising creatives, who felt such a repository of the world's...
Developers using Twitter API v2 (application-programming interface) will be able to look up live or scheduled Twitter Spaces social audio sessions. The goal is to benefit developers by enabling them to build solutions and tools that help people on and off Twitter find interesting and relevant Spaces, while helping hosts by making their Spaces more...
Sha'Carri Richardson, with long, newly dyed orange hair flowing behind her like flames, dusted the competition at the Olympic trials in mid-June in Oregon. The 21-year-old sprinter finished the 100-meter race in 10.86 seconds, qualifying for her first Olympics and earning the "fastest woman in America" title. It was at that televised moment that track...
Facebook Wednesday released its first ever Widely Viewed Content Report, a quarterly addition to its Transparency Center that will provide an overview of the most widely viewed content in News Feed, starting off with domains, links, pages and posts. It will be released quarterly in conjunction with Facebook's Community Standards Enforcement Report, starting off with...
Approximately 1.2 billion people, or 15% of the global population, are disabled-making up the world's largest minority group. But despite this staggering figure, disabled people are still routinely stigmatized, discriminated against and largely invisible across society and culture. Facing this glaring inequality, the International Paralympic Committee has joined forces with multiple global organizations for a...
Consumers are making it increasingly clear that when it comes to apparel brands, the qualities of being fashionable and environmentally conscious are equally essential--it's no longer an either/or choice. As a recent Adweek-Morning Consult poll found, 65% of consumers say sustainability is important when deciding what to wear. Lululemon hopes to demonstrate its commitment to...
Though the sexual wellness industry is predicted to reach a market volume of $52 billion by 2028, restrictive social media policies and related censorship continue to serve as serious roadblocks for individuals and communities legally providing these services. For wellness brand Womanizer, the issue hit close to home when Instagram shut down its account at...
More than 20 million pieces of content were removed from Facebook and Instagram worldwide during the second quarter of 2021 for violating its policies on Covid-19 misinformation, the social network said in its Community Standards Enforcement Report for the period, which was released Wednesday. Over 3,000 accounts, groups and pages were removed for repeatedly violating...