OnlyFans, a subscription-only content platform known as a safe haven for paywalled sex work, today announced the launch of OFTV, a free streaming service and app featuring original content from OnlyFans creators. According to the company, it has no plans to monetize or run ads on the service. OnlyFans soft-launched OFTV earlier this year. It...
Sir Kensington's is known for its condiments, offering its own take on everything from ketchup and mustard to vegan mayo and garlic aioli. However, there can be some surprising drawbacks to creating a delicious series of sauces: fans might get so carried away that they start eating your billboards. In partnership with brand development agency...
YouTube responded to users' requests for more context on videos in search results by replacing thumbnail images with video chapters from videos, when applicable, giving viewers a more detailed picture of topics covered in those videos and enabling them to choose content that best fits their needs. Those video chapters are time-stamped and enable people...
Video sharing platform Triller is giving its Black online content creators across entertainment, lifestyle, fashion and sports a way to boost their profiles with marketing decision makers at Fortune 500 brands at an in-person showcase in Atlanta next month. The inaugural Black Creators Conference presents a chance for Black videographers to network and collaborate on...
As the biggest media companies work on scaling up their streaming services to compete with Netflix, AMC Networks is focusing a different part of the streaming landscape: small but loyal audiences. "Our strategy at AMC Networks is to offer an array of targeted streaming services, each one delivering a specific content category to fans of...
Publishers' live event organizers have had to grapple with unusual logistical nightmares amid this delta variant period of the pandemic. As Stella Artois eagerly returned to experiential marketing this summer, the beer brand has emphasized the hybrid digital-physical nature of concerts to manage any last minute issues. Whether it's changes in health ordinances or attendance...
In another move to strengthen its health division, VMLY&R has named health strategy veteran Christianna Gorin as its first health practice lead and chief strategy officer for VMLY&R Health, North America. The appointment marks a new position for the agency, as VMLY&R allots more resources into its health offerings. VMLY&R Health in North America recorded...
Karin Timpone, a marketing veteran who has steered brand strategy for companies such as Marriott International, The Walt Disney Company and Universal Studios, is joining Major League Baseball as its first CMO in five years. Timpone's hiring comes amid a wider reset in sports marketing: Fans and teams have returned to something approaching normalcy since...
Seven months into its existence, Discovery Inc.'s all-purpose streamer Discovery+ is continuing its full-court press into originals with another round of programs aimed at catapulting off the company's best-performing brands. Monday at the Television Critics Association's annual summer press tour, held virtually this year due to the Covid-19 pandemic, the streaming service--which accounts for the...