Brands, marketers and content creators alike have come to recognize that strolling down memory lane can be a powerful tool when working to form an emotional connection with consumers. While past memories constantly impinge on the present, it's only natural to question why we're so obsessed with connecting the two. By definition, nostalgia marketing can...
Actress Mayim Bialik, who just two weeks ago was tapped to serve as the host of primetime specials and spin-offs of the long-running game show Jeopardy!, will begin filling in as a guest host of the show's syndicated program after the show's new host abruptly stepped down Friday. Bialik, who has served as a periodic...
Most pubic groomers are already beholden to their own preferred method of shaving and maintenance. That said, it's never too late to check out a new approach to your personal hygiene. But before you test this beauty tentpole's new campaign, you may want to do a couple stretches first. Eos and agency Mischief @ No...
Facebook Gaming reopened applications Monday for its Black Gaming Creator Program, which was introduced last December to support the Black gaming community with $10 million in funding over two years, along with other benefits. The Black Gaming Creator Program is part of the $200 million commitment the company made to Black-owned businesses and nonprofits last...
Unlike that kid from your hometown who has been MIA since securing an American Eagle partnership and a blue checkmark on Twitter, Jeremy Kim still has the decency to respond to your texts. He is the co-founder of Nectar, a hard seltzer startup that leveraged a fanbase before selling its first can. By replacing customer...
Many marketers treat personalization purely as a technological challenge. It's not completely off base to think that way. After all, nothing can be done without the technology that enables delivery of customized messages to designated targets. However, there is danger in that line of thinking. One may consider the mission accomplished when some fancy personalization...
TikTok is teaming up with the Hispanic Heritage Foundation on #CreciendoconTikTok, a $150,000 grant fund aimed at expanding and elevating 30 small Latinx businesses across the U.S. The initiative builds on the partnership between the video creation platform and the nonprofit, initially revealed last September, and TikTok said in a blog post Monday that individual...
Vox Media announced this morning it has acquired Punch, a James Beard-award-winning spirits and cocktail publisher created in 2013. The financial terms of the deal were not disclosed. Punch will remain an independent editorial brand within Eater, the Vox Media title covering food and restaurant culture. Its seven staff, including editor-in-chief Talia Baiocchi, will stay...
In a move that may prompt a run on cardigans by Generation Z, pop superstar Taylor Swift joined TikTok Monday. Her first video on the platform was to the tune of "Screwface Capital" by U.K. rapper Dave and a line from the track, "My outstanding payments swift like Taylor." @taylorswift Lots going on at the...
Early in the Covid-19 lockdowns, questions of "returning to the office" typically revolved around proposed dates and mask protocols. But as the pandemic has continued through its second year, the nature of work has become a highly complex and potentially volatile topic at companies around the world. For many organizations, it's no longer about a...
A cannabidiol (CBD) revolution is coming to the U.K. according to one brand's campaign--but perhaps not in as bombastic a style as that sounds. Cannabis wellness brand Cannaray, which produces oils, capsules, creams and gummies, has released an ad campaign starring British television presenter Claudia Winkleman that explores the claim of a radical and revolutionary...
McDonald's kicked off it's "famous orders" campaign with a pre-Super Bowl spot in 2020. However, it wasn't until Travis Scott's meal that things really took off. Since then, we've seen famous orders from J Balvin, BTS, and most recently Saweetie. Adweek's David Griner and Shannon Miller are joined by audience engagement editor Jess Zafarris and...