WrestleMania returns for its 38th installment in all its maximum-impact, high-volume, melodramatic, sweat-drenched, spandex-clad glory. For fans, advertisers and performers, pro wrestling's largest annual spectacle is akin to the Super Bowl, Coachella and TV upfronts all wrapped into one giant showcase. For World Wrestling Entertainment, the business entity behind it all, WrestleMania doesn't just set...
2021 was the year of Convergent TV, and 2022 is poised to be even bigger as it remains one of digital advertising's fastest-growing platforms. Andrew Goode, executive vice president and managing director of Havas Media, Mike Venables, managing director and head of media at Citi, and Lisa Valentino, evp of client solutions and addressable enablement...
As the extinction of the third-party cookie gets closer, core pieces of digital advertising are being disrupted. But, it's also opening the door for context, custom integrations, and custom content to drive help brand affinity for marketers. Stephanie Layser, News Corp.'s VP of advertising tech and operations, joined Adweek's Mediaweek to talk about the future...
While there are many ways to celebrate Women's History Month, creating job opportunities for women and non-binary creatives in classically male-dominated fields is one way to not only honor the month with intention, but also set the stage for real inclusion. For entertainment industries, one important step forward is hiring more Black women behind the...