NBCUniversal is building out Peacock's executive leadership team with the help from its rival streamers, naming a chief marketing officer and evp of programming, both newly established roles at the platform. Top line The company tapped Shannon Willett as Peacock's first chief marketing officer, and Brian Henderson as evp, programming. Both will report to Peacock...
What do Skittles and the University of Kansas Jayhawks have in common? They both finished atop their respective brackets in 2022's edition of March Madness. The Jayhawks outlasted the upstart Tarheels of the University of North Carolina Monday night to win the 2022 NCAA Division I Men's Basketball Tournament. Meanwhile, Skittles held off stalwart brands...
Friends and family may want to support a new parent, but their advice can be overwhelming and unhelpful. Wearable breast pump maker Willow is humorously addressing that disconnect by partnering with comedian and actor Iliza Shlesinger for a "Register for More" campaign led by brand strategy and creative agency ONA. The effort centers on a...
The word "equity" is synonymous with Silicon Valley. The tech hub is packed with startups short on capital using equity to entice employees with stock options and ownership in a company. That's where Carta Ventures comes in. Created in 2012, the fin-tech startup helps manage equity for about 20,000 companies. With the goal of educating...
Kat Gordon founded the 3% Conference in 2012 to raise the profile of women in the advertising industry. The longtime copywriter and creative director started the conference and the 3% Movement to address the fact that only 3% of creative directors were women. Now, after 10 years and 28 events, the 3% Conference has come...
Snap Inc. teamed up with SignAll on a lens that helps Snapchatters learn American Sign Language. The ASL Alphabet lens uses the same technology as the Fingerspell augmented reality lenses developed by the Deafengers, Snap's internal employee group for deaf team members, with SignAll and featured in Snap's first ever Academy Awards television spot March...
It's well known that YouTube is one of the most-visited websites in the world. This makes it critical to identify the latest YouTube marketing trends to get an edge above the rest and make your presence felt on it. But why should you leverage YouTube for marketing in the first place? One of the major...
Online reviewers have a reputation for being brutally honest. So when ketchup brand Curtice Brothers went seeking unbiased opinions about its product, it knew it could count on the online reviewer community for a candid assessment--for better or worse. Curtice Brothers and ad agency Ogilvy Berlin devised an experiment in which users of travel review...
WarnerMedia CEO Jason Kilar is leaving the company ahead of the imminent close of its merger with Discovery, which could happen as soon as Monday. "With the pending transaction with Discovery nearing close, now is the right time to share with each of you that I will be departing this amazing company," Kilar wrote in...
What does roughly $3.5 billion worth of stock get you these days? If you're mega-entrepreneur Elon Musk, it gets you a seat on Twitter's board of directors. One day after news broke that Musk had purchased 73,486,938 Twitter shares March 14, representing 9.2% of the company's stock, Twitter CEO Parag Agrawal revealed in a tweet...
Sailor Jack has been Cracker Jack's main mascot for more than a century. As the 2022 Major League Baseball season gets underway, however, that will no longer be the case. Today, the Frito-Lay-owned snack brand is unveiling Cracker Jill, an assortment of five female characters designed to represent the diversity of women in the United...
The intersection between identity and culture is rarely more pronounced than when a person decides to come out to their loved ones. In a new campaign, Oreo, PFLAG, agency 360i and director Alice Wu (The Half Of It) tells one touching story about coming out through a deeply communal lens. The brand continues its longstanding...
Another Ramadan has just begun and for Muslims in Western countries, this is typically the only time of year that brands speak to them--if that. Though Muslims make up a quarter of the global population, and Islam is the world's fastest-growing religious group, they are routinely underrepresented and excluded by the advertising and marketing industry....
When Billie Schaub started working at the CBD brand Ned in December, she pitched her reluctant CEOs an influencer marketing strategy. After a less-than-fruitful history of working with creators, that approach was, Schaub recalls being told, "the best way to flush money down the toilet." "I wanted to completely revamp the program," said Schaub, the...
No one knows you stink on Zoom. Despite the opportunity to take a break from society's expectations to keep body odor at bay, demand for deodorant in the U.S. has held steady during the pandemic. The category grew 1% to $3.6 billion in 2020, according to figures from consumer intelligence firm NielsenIQ. In 2021, sales...
When it comes to periods, most menstruators want a quick, easy and painless method for dealing with their cycles. The less cleanup and waste, the better. Menstrual cups aren't a novel idea, but they've hit a stride as more sustainability-minded consumers attempt to reduce single-use waste. According to a report by market research firm Facts...
LaToya Shambo was used to being the only Black woman in rooms that advocated for the same faces in marketing campaigns--the typical white, thin determinants of beauty and success. But it wasn't until 2011, when she was hit by a vehicle while crossing the street and holding her newborn, that she decided to do something...
California's Bay Area hockey fans are no doubt familiar with the voice of Randy Hahn, who has commentated on San Jose Sharks games since the team's inception three decades ago. But even they might not bat an eye when an artificial intelligence-generated clone of Hahn's voice chimes in on local radio ads. Hahn recently signed...
In 2019, the global economy generated 53.6 million metric tons of electronic waste. That's the equivalent of about 2,272 Titanic-sized ocean liners, or one Titanic's worth of e-waste produced every four hours. Of the year's total e-waste, less than one-fifth (17.4%) was safely recycled, according to the 2020 Global E-Waste Monitor, a joint project of...