"This is the way" to keep the candle burning on a 45-year-old franchise. Homesick, the DTC fragrance brand owned by Win Brands Group (WBG), is launching its first Star Wars collection on May 4, which is universally known to the beloved franchise's fandom as Star Wars Day. Fans--and the people who lovingly indulge them--can sign...
Across the globe, countries are experiencing price hikes and inflation shockwaves. As the cost of living goes up across everything from energy to groceries, a study from Havas Media Group reveals how brands can best connect with customers thinking carefully about every dime. In March, U.K. inflation soared to its highest level in 30 years,...
Rum giant Malibu is expanding its ready-to-drink portfolio with two new canned cocktail flavors, Pineapple Bay Breeze and Watermelon Mojito. If you think those flavors radiate summertime vibes, just wait until you see the ad. "Welcome to Malibu," created by Wieden+Kennedy and directed by music and ad veteran Dave Meyers, is a 90-second digital spot...
Accenture Interactive is set to consolidate many of its creative agencies, apart from Droga5, under one entity. The move will see the network's creative agencies become one division within Accenture Interactive and drop their individual names, while Droga5 will continue to be a standalone agency and retain its name. Sources close to the company have...
With the aim of satisfying all its customers in France, Burger King has begun to roll out fully vegetarian versions of its iconic burgers--but its new spot also aims to quell any potential protests that it is removing meat from its menu too. Having introduced the "FlexiWhopper"--a burger that was half meat and half vegetable--at...
On this episode of Brave Commerce, Best Buy president, Keith Bryan joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the evolution of digital commerce and media. Since technology shoppers typically take longer to make a decision on a purchase, Keith talks about the need for first-party data to curate customer-centric advertising. This includes creating...
Following the introduction of its new brand platform "Mind Popping" earlier this year, Pringles has released a social media campaign that aims to let gamers know what the world of online was like decades before the internet or the Metaverse became a thing. And, it's accompanied by potentially the most deliberately irritating piece of creative...
Editor's note: This is the second installment of Beats, Bytes and Brands, a monthly column on the newest trends and activations converging across the music industry and brand marketing. As Q1 closes, music and brand partnerships have become an even more critical component of the growing influencer economy. According to Deloitte, 70% of U.S. consumers...
Sara Gay Forden is a journalist, business reporter, fashion reporter and author of The House of Gucci, which delves into the history of the high-end fashion brand. It is now a major motion picture that features Lady Gaga, Adam Driver, Al Pacino and Salma Hayek. Her writing showcases her expertise within the Italian fashion industry...
Netflix begins the week valued at $59 billion dollars less than it was last Monday. Despite seeing record quarterly revenue of $7.9 billion dollars, the world's largest streaming service said it lost 200,000 customers in the first three months of the year. While Wall Street quaked, Madison Ave. rejoiced as Netflix announced it would finally...
When you hear the word wellness, what might spring to mind is a serene woman wearing yoga pants, sipping a green juice and buying a vagina-scented candle. It's an aspirational image created by the likes of Goop, the lifestyle and wellness empire founded by actress Gwyneth Paltrow--and one that may alienate anyone who doesn't fit...
Earth Day might be over for another year, but consumers have a message for brands: stop promoting products and services that are damaging the planet. Fresh data shows the public is becoming increasingly frustrated with airlines, SUVs and fossil fuel companies for doing just that. A study from think tank The New Weather Institute and...