A new sports ed-tech platform co-founded by St. Louis Cardinals manager Oliver Marmol offers aspiring athletes exclusive video training and the ability to speak directly with professional athletes through AI. The platform, called Versus (VS), is working up to a launch roughly six weeks from now, and is already in a long-term relationship with the...
From forest fires to floods, climate change continues to accelerate. Consumers' need for environmental commitments from businesses is essential now more than ever. A 2019 survey by Hotwire states that 47% of global internet users have ditched products and services from brands that violated personal values. Businesses need to rethink their strategies and play their...
For most people in 2022, it's impossible to avoid using electronic devices. We work, socialize and entertain ourselves through them. So when faced with the environmental impact of their production, consumers often feel at a loss for how to respond. Back Market aims to change that. The ecommerce platform connects shoppers with certified refurbishers, offering...
Earth Day is a time to celebrate the beauty of the natural world and take steps to protect it. FCB New York and BMW of North America are doing both with a 60-second "The Future Finds Us" spot promoting the all-electric BMW iX first released last summer. Actor Chris Pine provides poetic voiceover set to...
In-person events have returned. That means event-based marketing has, too. "Things are coming back healthy and strong," said T.J. Mathias, national event marketing manager at Tito's Handmade Vodka, adding that sponsors are seeing record-breaking ticket sales and attendance at many of the events. For some brands in the alcohol industry, which frequently show up at...
These days, there is no shortage of headlines when it comes to the climate crisis. More and more people in experiential marketing feel compelled--and empowered--to become sustainability champions, due to their proximity to the big brands and insights into the younger, eco-conscious consumer base. Luckily, the opportunities to effect change are endless. Here's what you...
Old Navy has started referring to itself as "America's most Democratic clothing brand," and, as such, said it is providing families a respite from surging prices as inflation becomes a dominant concern in many households. The retailer, which created its Spring ad campaign using TikTok user-generated content, announced it is implementing a "Price ON-Lock" policy,...
To mark Earth Day April 22, Instagram added Earth Day stickers to Stories. When a user adds one of these Earth Day stickers to their Stories post, the post will be added to a multi-author Story that will appear in the first position in the application's Stories bar. Here's how to use the Earth Day...
The winning teams of the 2022 U.S. Young Lions competitions have been announced, with teams from BBDO and Havas, McKinney, Initiative and Healix Global, Weber Shandwick, Giant Spoon and T-Mobile taking the top spots. Those teams will compete virtually as Team USA in the global Young Lions competition in May, prior to the 68th Cannes...
Lands' End has been myriad things in its history, hawking anything from yachting supplies to home goods to its current main focus--clothing. It's also been a Sears subsidiary and an early pioneer for digital adoption, like introducing the first live chat option for customer service. What it hasn't been recently is a company that's earmarked...
With climate change threatening every corner of the globe and consumers demanding companies do their part to reduce their impact, sustainability is at the forefront of many brand leaders' minds. On April 6, Adweek held its first ever Sustainability Summit, a virtual event that brought together brand leaders and marketing minds to discuss how they...
Modell's. Pier 1. Circuit City. They all have one ignominious thing in common: once booming businesses, they all went bust. But why? And what can these past failures tell future entrepreneurs? The Great Fail, the award-winning podcast has come to the Adweek Podcast Network to continue telling these stories. The podcast was created and is...
There is one small thing Denis Hayes might have done differently when he was organizing the first Earth Day in 1969: had it trademarked. At the time, the 25-year-old Hayes had just dropped out of Harvard's Kennedy School after one semester. Instead of studying public policy, he accepted a job offer from Wisconsin Sen. Gaylord...
Email is the most powerful outbound digital channel, bar none. When you look under the hood for most omnichannel personalization efforts, email is always a major component. Alas, it's also the channel that everyone loves to hate. Most of this is self-inflicted: Historically, the more emails you sent, the more profit you made. Besides frequency,...
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Tide helps out Doctor Strange Tide has gone fully Marvel-lous with an adventurous campaign that leverages the power of Doctor Strange. The spot--from Saatchi & Saatchi, Marvel Studios and The Bullitt Agency--features Doctor Strange's pal Benedict...