Twitch users have the ability to customize their chat experience by turning on chat filters that will attempt to hide different kinds of offensive text from the chat window. One of these filters allows users to hide profanity from chat. Our guide will show you how to hide profanity from chat from within the Twitch...
TikTok introduced a profile view history feature that allows users to see who viewed their profile in the last 30 days. When a user turns this feature on, other TikTok users who have activated this feature will also be able to see when the user has viewed their own profiles. TikTok users are only allowed...
Old Pal, a budget-priced brand with a proudly working-class ethos, wants to democratize the process of cannabis cultivation with a "grow your own" promotion for 4/20. The brand will be selling three semi-mature plants--the citrusy-sweet Hifi Lemon strain--in fully fertilized 2-gallon containers at select dispensaries in Southern California. Each plant, which will produce weed in...
It's been an up and down year when it comes to beer and bodily orifices. For Pabst Blue Ribbon, a seemingly impromptu tweet in January about eating ass resulted in the brand manager losing his job. For Busch Light, however, a tweet about peeing into its beer cans resulted in positive buzz and a steady...
There is no doubt that consumers are looking for brands to lead the way when it comes to social causes: 71% of consumers report they believe it's important that businesses take a stance on social movements, and 75% are likely to start shopping somewhere that supports issues they agree with, according to a study by...
Take a trip down memory lane with me, when not too long ago, brands owned themselves. Taglines communicated tangible value, consumers bought products and services--and that was that. Purpose-driven marketing has its moment Enter social media, Gen Z and brand purpose as forces for collective good. Brands shift from belonging to themselves to belonging to...
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Popeyes and Uber Eats dunk on the NBA Playoffs Following Dunkaroos' March Madness dunking stunt, Popeyes and Uber Eats are bringing the same energy to the playoffs with the Most Dunkable Meal. The meal, which in...
During the first three months of 2022, 39 states introduced more than 220 bills that targeted transgender people, curtailed discussing LGBTQ topics in schools, and even sought to roll back social and family services available to the community. Amid that much noise, anything other than a committed rebuttal can sound like silence. The Walt Disney...
As consumers become increasingly invested in the sustainability of the products they know and love, beauty and personal care brands are working to integrate socially responsible practices. But sustainability can't just be reactive. Businesses must live it as a value -- integrating from the inside out. The Est?e Lauder Companies' Nancy Mahon and Briogeo Hair...
Procter & Gamble is on a mission to let consumers know that small actions at home can add up to make a big difference for the environment. To do so, P&G is committed to innovating and helping the consumers they serve to get the everyday benefits they need from P&G products with the sustainability they...
With a projected buying power of $1.7 trillion by 2030, Black consumers are an economic force. But still, their needs remain underserved. However, companies like Mastercard are making strides toward more equitable experiences by investing in services, products, and spending in Black communities. Shelley Stewart III, partner at McKinsey & Company, and Salah Gloss, svp...