Roku, the largest connected TV player in the marketplace, wants marketers to know that the future is in streaming this upfronts season. "Our goal, very simply, is to shake up the upfronts," Kristina Shepard, head of agency partnerships and national brand team lead at Roku, told Adweek. "We finally believe that the upfront will start...
It can be easy to forget all of the small, individual processes that make a larger institution functional. Remembering the living, breathing people behind a logo is a vital part of encouraging a healthy workplace environment. It's also a way of finding little moments of inspiration and gratitude that both speak to a brand's ethos...
Netflix announced its first subscriber loss in over a decade on Tuesday, forcing a legacy streamer stuck in its ways to reevaluate its approach in an increasingly crowded market. In a turnaround from a years-long position, co-founder and CEO Reed Hastings said that an ad-supported tier may be in the company's future to drive further...
Victoria's Secret Pink, the lingerie and apparel line that appeals to younger consumers than its parent company, has partnered with its first-ever male brand ambassador, the actor Darren Barnet. While not a household name yet, he's best known for his role on Mindy Kaling's Netflix series Never Have I Ever. Throughout 2022, Barnet will promote...
As part of its Earth Day initiatives, Meta released a new sticker pack in Messenger inspired by the holiday. The Everyday Earth sticker pack features eight embellishments users can send in conversations. Our guide will show you how to use the Everyday Earth sticker pack in the Messenger application. Note: These screenshots were captured in...
Boston's Fenway Park is the second-most expensive venue in the U.S. to see a baseball game, behind only Wrigley Field in Chicago. While Instacart can't change that, it's making paying for food and drinks easier for Red Sox fans. The online grocery platform is bringing its AI-powered point-of-sale system, Caper Counter, to Fenway Park, its...
Across all of the different search landscapes, retailers will likely see some of the biggest changes in years to come. Google is trying everything it possibly can to make up ground in the commerce space. This has resulted in more aggressive testing in what types of results it shows users--in other words, it's attempting to...
The future is zero- and first-party data. Audiences must regain a central role in the digital advertising ecosystem. But the industry is facing one of its biggest challenges to date, and it's not on the technical and regulatory fronts. There is a clash between the need to regain credibility by embracing society's expectations around privacy...
Buy now pay later (BNPL) platform Affirm wants shoppers to say yes to the dress--and the home furnishings and anything else they might need to purchase for major life moments--without worrying about paying the full cost upfront or getting hit with fees later. And it wants them to know it is uniquely situated to help...
Like many marketing leaders, Matt "Bk" Augustin started out in the agency world, working on just about everything imaginable--from Tinder to the NFL to Activision Blizzard. However, when "the Social Nerd" (as people have come to know him) had the unique opportunity to join revolutionary gaming brand FaZe Clan, it was something he couldn't pass...
The second weekend of the 2022 Coachella Valley Music and Arts Festival runs April 22-24. To mark the occasion, Messenger released a Coachella chat theme that adds a pastel landscape background to users' conversations. When a user activates the Coachella chat theme on a conversation, the conversation's emoji will automatically be updated to the ferris...
When you crack open a frosty can of Elysian Brewing's new Dank Dust IPA, its initial, prevailing aroma signals only one thing: a stash of potent, rather loud weed. While there isn't a hint of THC to be found in the brand's pine-forward India Pale Ale, the scent is convincing enough to inspire some excitement...
The biggest day on the cannabis calendar is upon us. The swift approach of April 20 meant, for product marketers and social media teams across CPG brands, what's now "4/20 season" has been in full swing for at least a month. Brands large, small and entirely cannabis-unrelated are cooking up ways to associate themselves with...
From a legalization standpoint, the cannabis industry is undergoing a sea change, as state after state moves forward with legalization and decriminalization efforts. Seemingly every day, new cannabis players emerge on the scene, all vying for their plot of land in the so-called "green rush." But here's the thing: Nearly every cannabis company today is...
Samsung has aimed to develop epic-style adverts in recent years under its "Awesome is for everyone" platform. The latest is no exception as it sees a father and son experience the world by travelling from their couch, enjoying the power of the Galaxy A smartphone range. The three-minute+ spot titled "The Awesome Product Adventure" from...
Ben & Jerry's blends two of its core personality traits--its dedication to activism and its love of word puns--into an April 20-pegged campaign that advocates for criminal justice reform and federal cannabis legalization. Using the tagline, "Our cannabis laws are half baked," the beloved brand has partnered with the ACLU to give Americans a simple...
This week, Spotify is making it clearer to users how it tackles misinformation by outlining its content actions, the existing guidelines that have already been in use by the platform to limit misinformation. In late January, Spotify chief executive officer Daniel Ek announced that Platform Rules--a policy framework for creators to use as a guide...
Stephanie Liu Hjelmeseth spent more than half a decade building her brand as a style blogger and was finally working with a slate of coveted fashion and tourism brands. She was worried that another lifelong dream, being a mother, might derail her momentum. "I was at this very great point in my career," Liu Hjelmeseth,...
The UK-based media company Future plc. announced Wednesday the official launch of a new title, called TechRadar Gaming (TRG), that aims to transform consumer interest in gaming into robust affiliate and advertising revenue. While enthusiasm for video games has grown steadily for years, the pandemic rapidly accelerated user adoption, said editor in chief Julian Benson,...
Netflix, the world's largest streaming service, saw a dip in subscribers globally for the first time since October 2011. At the end of the first quarter, the company reported 221.6 million global subscribers, a loss of 200,000 and a miss of the projected 2.5 million net adds. That's a far cry from the 8.3 million...