Open access has come to the Pinterest application-programming interface. Pinterest rolled out Pinterest API (v5) Tuesday, saying that it marks the first time in the platform's history that it is offering a developer-centric, open API, which any developer can apply to access. Pinterest API (v5) enables developers to quickly connect to the Pinterest platform and...
As the calendar turns to April, advertisers and publishers turn their attention to the all-important upfront season. Of course, CTV disruption and the rise of digital channels make every subsequent upfront more important. CPMs in TV, including CTV, continue to rise, especially for advertisers working with streamers and the NewFronts. This added complexity and the...
Snap Inc. unveiled a new format for its Discover premium content platform, Dynamic Stories. Dynamic Stories taps Snap publisher partners' RSS feeds and automatically creates Stories from the content they are creating on the web, updating in real-time, which gives Snapchatters access to news content as it breaks. Snap said the new feature gives publishers...
In today's inaugural episode of The Speed of Culture, a part of the Adweek Podcast Network, Suzy founder and CEO Matt Britton talks with Sofia Hernandez about her own personal journey and how that factors into the global phenomenon that is TikTok. Sofia shares why her love of people and mentorship is the very foundation...
Twitter said Tuesday that it acquired mobile push notification platform OpenBack, and its team will join the social network's Bluebird product team to focus on its notifications product. Terms of the transaction were not disclosed, but Twitter said OpenBack will wind down its existing business as the team brings its "expertise and core competencies" to...
TikTok said Tuesday that its Effect House beta is now open to all effect creators on its platform. The early beta of Effect House resulted in more than 450 effect creators publishing effects on the platform, inspiring the creation of over 1.5 billion videos that were viewed more than 600 billion times globally. TikTok explained...
We are excited to announce the launch of the Adweek Podcast Network, the first-ever podcast network for advertising and marketing professionals, brand enthusiasts and anyone curious about what the heck that ad they saw was about. The Adweek Podcast Network will initially feature 12 shows: five brand-new podcasts, four existing Adweek podcasts and three existing...
LinkedIn allows users to add their pronouns to their profile on the professional social network. Our guide will show you how this is done. Note: These screenshots were captured in the LinkedIn mobile application on iOS. Step 1: On your LinkedIn profile, tap the pencil icon to the right of your profile picture. Step 2:...
Reddit detailed some updates to the Community Drawer that Redditors can use to organize communities that they belong to within its application. The platform said in a blog post that it returned the Create a Community button to the profile menu and moved it to the top of the community list within Community Drawer. A...
One of the ad industry's most esteemed creative leaders, Droga5 London chief creative officer (CCO) David Kolbusz, is leaving the Accenture Interactive-owned agency after more than six years. Kolbusz will depart in mid-May and it is expected that his next role will see him relocate to a U.S.-based business. A spokesperson for the agency explained:...
Enjoying a drink at the pub doesn't always come with a history lesson, but there's no denying that alcohol has played a major role in countless world events. Oftentimes to learn about the past, one need look no further than the label on the beverage they're drinking. With an eye toward the backstory that inspired...
According to those closest to the late George Harrison, the music legend enjoyed a good dad joke in his later years. And according to anyone who followed The Beatles during the psychedelic era and beyond, Harrison also had a certain well-documented fondness for weed. Bringing those two passions together, a cannabis player called Dad Grass...
Sometimes you come across an ad campaign which takes you on a journey so unexpected that you have to watch it at least twice just to confirm you've seen what you think you've seen. And with this campaign for Castorama, the French DIY brand, there is definitely the need for a second viewing. To introduce...
Social media giant Meta is courting the attention of small to medium businesses (SMBs) in an attempt to get them investing in its various platforms and tools, including WhatsApp, Messenger, Stories, Reels and Personalized ads. The company which owns Instagram, Facebook and Whatsapp generated $118 billion in revenue last year, a year-on-year increase of 37.18%,...
The handing down of a car from parent to child is a rite of passage that ends up with them trying to look cool while driving a sky-blue Fiat Punto, hoping to impress their friends. That's an issue that online marketplace eBay has focused on in its latest ad as it continues to promote its...
On a recent Mediaweek panel discussing the power of publishers in a cookieless world, I was among colleagues from The Washington Post and Bloomberg--at face value, we're all competitors vying for the loyalty of similar audiences to convert to subscribers, and pitching similar clients for the same advertising budgets. While healthy competition is great, our...
Kia's "Robo Dog" premiered at the Super Bowl and became an instant fan favorite, ranking fourth among 64 ads on USA Today's Ad Meter and No. 1 among auto ads. In the ad, Robo Dog sits in a store window, longing to be adopted. Eventually it spots the perfect pet owner--an electric car driver--and gives...
Meta began testing two new ways for creators to monetize their presence in Horizon Worlds. The company explained in a blog post Monday, "The metaverse--by nature of its not being limited by physical space--will bring a new level of creativity and open up new opportunities for the next generation of creators and businesses to pursue...
The PR person for a beloved brand once pulled me aside and scolded me for a tweet I'd posted on an agency account about our work for them. The issue was the word "created." "You didn't create this," she said, pointing at the house-sized structure we'd conceived of, designed and built for them. "You need...