Asians in Advertising (AIA) has accomplished a lot in the 13 months since its inception. Co-founded by Zambezi's head of integrated creative, Bernice Chao, and IAB's vp of membership development and diversity, Jessalin Lam, the non-profit organization managed to host 12 events in 2021 alone, quickly establishing itself as a burgeoning voice in AAPI advocacy....
As one of the most widely used construction components in the world, cement is a source of around 8% of carbon emissions. In an effort to help cut down on that burden, researchers at Facebook parent company Meta recently set out to develop a less energy-intensive formula for the concrete it uses in its data...
Regardless of where you are in the world, you'll find Burger King menus feature a wide range of products. In America, even the burger selection boasts more than 15 options. But what if the brand's customers can't name any of them? Or at least, what if they can only name one? Burger King's newest international...
Insects occupy a slightly concerning percentage of the planet's overall mass--nearly one gigaton of biomass carbon, to be exact--which is only one reason why a homeowner may want to act quickly when experiencing an infestation. Preventing insect populations from growing to planetary proportions isn't easy, so it's best not to call in just anyone to...
Upfronts season is upon us, and even though Warner Bros. Discovery is less than three weeks old, the company's ad sales team is preparing for what's expected to be a record year. Jon Steinlauf, who was named ad sales chief for the new company just prior to the WarnerMedia-Discovery close on April 8, spoke publicly...
In January 2022, I had a miscarriage at 10 weeks along. The farther removed I get from that horrific month, the more I've opened up to others. The more people have told me they've been through it too. In the first few days after getting the news, my social media feeds were still filled with...
Last September, Sean Gotcher, a Nevada-based real estate agent, posted an infamous TikTok that ignited a tremendous amount of attention and criticism. He alluded to a real estate iBuyer--an instant buyer--that may have been fixing home prices and engaging in market manipulation. Although many claimed this to be outrageous speculation, a few weeks later Zillow...
Stitch Fix and Keegan-Michael Key are encouraging men to move on from relationships that are hanging by a thread. In fact, the online styling and shopping service and the Emmy-winning actor, comedian and producer even wrote a song about it for a new campaign, "Stitch Fix It." In the video for the unconventional breakup ballad,...
What do you do when you've been handed the biggest women's boxing match in recent history, but don't have the strongest track record for promoting women's sports? Tag in someone stronger. On April 30, sports network DAZN will host the first women's main event card in Madison Square Garden's history. Unified lightweight champion Katie Taylor...
The TikTok application now has a dedicated "Watch History" menu, which will allow users to see the videos they've viewed in the past seven days. Previously, users could search for videos they've watched in the past seven days using a search filter on the app's Discover tab, but there wasn't a dedicated space to view...
After a decade in business, Fernando Musa, the founder and chairman of David, is bringing the agency into the heart of the global advertising business: New York. "There's no other city in the world to ignite the passion for advertising," Musa told Adweek. The agency, which is named after advertising icon David Ogilvy, is opening...
Telemundo has chosen a performer for its upfront week celebration, and don't be surprised if the news spreads fast and furiously. Adweek has learned exclusively that Ozuna, one of the best-selling Latin American music artists of all time and a star of F9 (the ninth Fast and Furious film), will perform live at NBCUniversal's Telemundo...
The streaming wars have a new player in town. Comcast and Charter, the two biggest cable companies, are teaming up for a new national streaming platform. Top line Charter and Comcast will launch a 50:50 joint venture to develop a next-generation streaming platform across a variety of branded 4K streaming devices and smart TVs. Between...
TelevisaUnivision is getting into the branded content game. The Spanish-language media company debuted As? Studios today, which aims to connect marketers to the U.S. Hispanic audience. TelevisaUnivision will focus on highlighting inspiring stories from around the country, airing across linear, streaming, digital, social and audio platforms. "The goal was to make sure that we're superserving...
Life was different in 2000, when an episode of Sex and the City catapulted Magnolia Bakery into the national consciousness. The iPhone and Instagram didn't exist. Ecommerce represented around 1% of total U.S. retail sales, according to the Census Bureau. Now, the iPhone is ubiquitous, a reported 2 billion people scroll through Instagram each month...
According to new research, the number of marketers planning to use retail sales data is expected to triple this year, as 74% of brands plan to dedicate budgets to retail media networks. In fact, Forrester predicts that retail media will be a $50 billion market in 2022 -- and it shows no signs of slowing...
Last year it emerged that Facebook had hidden internal data suggesting that Instagram worsens body image issues for teenage girls. The revelation chimes with new research from Unilever brand Dove, which found one in two girls say idealized beauty content on social media causes low self-esteem. Dove is tackling this problem head-on in its latest...
Study website Quizlet is taking the wrapper off its ad platform today, along with adding new ad formats, after building out its direct sales operation over the last two years. While Quizlet previously offered programmatic banner ads, the new formats are more designed to capture attention, appearing between flashcards, during the publisher's study break function--and...
Women run Pinterest--or at least, they make up 51% of the workforce behind the platform. The company released its 2021 Inclusion & Diversity Report last week, noting that women accounted for 33% of leadership roles, up from 30% in 2020, and people who identify as Alaskan Native, American Indian, Black, Latin?/Hispanic, Native Hawaiian and/or Pacific...
Google parent company Alphabet posted revenues of $68 billion in the first quarter of 2022, $54.66 billion of that was in advertising revenue. The earnings report was dented by the company's YouTube division, which missed analysts' expectations. That unit was expected to bring in $7.51 billion, but instead brought in $6.87 billion. Executives on the...