There's no time like the present, as the old saying goes, but according to social media analytics company Sprout Social, it may not be the best time for brands to post on social platforms. Sprout Social released the 2022 edition of its annual Best Times to Post on Social Media report, which mines engagement data...
Pew Research Center shared its insights on the attitudes of parents in the U.S. toward technology use by their children and how the pandemic impacted those attitudes. The think tank conducted a survey on the topic in March 2020, just prior to the outbreak of Covid-19, and it contacted many of the parents who participated...
Reddit pledged $1 million toward its Community Funds Program earlier this week, saying the goal is to back ideas that are creative, impactful and spark collaboration within and across communities. The company will accept nominations for $1,000 to $50,000 in funding for projects and choose which ones to back based on community impact, creativity and...
With women's pro sports on a steady uptick in sponsorship and popularity, it's become increasingly difficult to explain the comparative lack of coverage female athletes receive through online and print sports publications. Fortunately, people are working both on and off the field to change this. The Portugal-based sports advocacy group Raparigas da Bola is teaming...
Burger King has decided to part ways with agency David after the fast-food chain named independent agency O'Keefe Reinhard & Paul as its creative agency of record for the U.S. market. Numerous successful and award-winning campaigns were made by Burger King and David under BK CMO Fernando Machado, who left a year ago. They developed...
For those who think goat yoga is so 2016--it is, by the way--there's a new mind-body-mammal experience launching in the heart of Kentucky. And while it may have started off as a lark--one of several concepts for a brand brief that essentially said "bring it!"--horse yoga is about to be a thing. A little backstory:...
The Super Thanks monetization option that YouTube introduced for select creators last July is now available to all eligible creators across 68 locations in the YouTube Partner Program. The feature enables fans watching videos on the Google-owned platform to purchase Super Thanks at various points, between $2 and $50 (or the equivalent in their local...
TikTok rolled out a Q&A feature to all creators on the video-sharing platform last year, which allows users to ask questions on a creator's profile and/or in video comments, which the creator can answer in video responses. TikTok updated the Q&A feature to allow users to browse and answer suggested questions that have been submitted...
Pinners are going to the chapel and they're gonna get married. Pinterest shared trends it is detecting as the 2022 wedding season approaches, saying in a blog post, "The 2022 wedding season is going to be one of the busiest on record as couples make up for canceled, altered and postponed celebrations. As the destination...
TikTok's Watch History feature allows users to see the videos they've watched in the past seven days. Users can clear their Watch History whenever they want, and they can also turn off the Watch History feature entirely. When someone turns off TikTok's Watch History feature, the application will still track the videos they've watched in...
Over the past decade, Kate Trumbull has risen up the ranks of one of the world's preeminent food brands, Domino's. In her current role as SVP of Brand and Product Innovation, it's literally her job to think outside of the (pizza) box. Trumbull's teams do not ascribe their success to some playbook; rather, they focus...
Lyft spent much of its existence coaxing people into cars. Since the pandemic began, however, it's seen the benefits of a bike ride. Heading into Bike Month in May, Lyft launched a campaign to convince its users that "Yes, You Are a Bike Person." Set to the tune of Queen's cycle-centric 1978 single "Bicycle Race,"...
From rogue beard hairs and night sweats to hormonal rage, lube-fueled intimacy and bladder weakness; the menopause throws up a host of challenges for women. Though despite its impact on half the population it's still a taboo topic. Enter, incontinence brand TENA, which has been rewriting the narrative through its marketing. The business, owned by...
The streaming wars haven't been limited to streaming services--there's livestream shopping, live sports, Twitch (just to name a few) and, as it gains regulatory approval in more places across the U.S., online gambling. That's because more casino apps are hosting live casinos, in which real dealers shuffle cards and spin roulette wheels as remote gamblers...
Editor's note: Today's column is part of a series with Snap on augmented reality. Below, Rose Ahn, vp of partnerships, shares tips on taking the technology's current capabilities beyond an ad campaign into a fully integrated commerce strategy. The last two years have shown us there is always a tipping point when the masses will...
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Tostitos gets festive for Cinco de Mayo Action star Danny Trejo and pop singer Sofia Reyes join forces to change how people celebrate Cinco de Mayo--and party throughout the summer, really. To help out, Frito-Lay chip...
Mental health problems have risen since the start of the pandemic and this trend is acute among men, who still often face stigma for struggling with such issues. Skincare brand Nivea Men is encouraging men to open up about their mental health in a new campaign partnering with British soccer team Liverpool FC. Created by...
Marketing from the home improvement sector tends to hit a single note, encouraging people to constantly notice flaws and fix up their houses. Floods of interior design content on social media may also make some people feel as if their homes will always fall short of an idealized, Instaworthy image of a dwelling. A new...
Leo Burnett Chicago's gun violence protest campaign for Change the Ref, "The Lost Class," took home numerous honors at this year's Clio Awards, including several Grand Clios. "The Lost Class" was honored in several categories, including Grand Clio wins in Experiential/Activation, Integrated Campaign and Print. The campaign featured NRA leaders delivering a speech to 3,044...
Burger King is moving on from its longtime incumbents, selecting independent agency O'Keefe Reinhard & Paul as its creative agency of record for the U.S. market and picking Omnicom's PHD as RBI's media agency of record in the U.S. for Burger King, Popeyes and Tim Hortons. Sources familiar with the review told Adweek that for...
Despite macroeconomic factors that are throttling the U.S. television industry, Roku grew to 61.3 million active accounts in the first quarter of the year, though the platform did see a continued slowdown in adds. Roku added 1.1 million active accounts, down from the 3.7 million it added to close out 2021, it said Thursday afternoon...
After seven years of relative stability, the late-night TV landscape is about to undergo a significant change. James Corden will exit The Late Late Show next spring, after eight years as host of the CBS late-night program. Corden, whose contract was up this summer, has extended his deal until next spring, after which he will...
G/O Media announced Thursday morning that it had acquired the business publisher Quartz, beginning a new chapter for both media companies and inviting a host of questions about the compatibility of the two organizations. On paper, the pairing makes some sense: As the media industry consolidates, publishers large and small will continue to gravitate toward...
As more brands continue to integrate with the fashion world, nothing is left unturned as Panera Bread reminds us of the endless creativity driving these unconventional moments of brand merchandising. In celebration of Panera's new Chef's Chicken Sandwiches, the caf? chain teamed up with rapper and producer T-Pain and North American livestream shopping platform NTWRK...
Meta's Spark AR platform added new capabilities this week for creators using it to craft augmented reality effects across Instagram and other surfaces. The company said the new releases can be combined with hand and body tracking, which debuted last November, to help creators build more immersive, realistic AR experiences. The updates introduced this week...