If data is the new oil, then first-party data is a crypto farm sitting atop an oil field. Like all valuable commodities, though, first-party data is not evenly distributed. There are the "haves," like publishers requiring authentication, onboarding data entities and walled garden platforms. There are the "have-nots," like most brands, third-party data providers, publishers...
With the climate crisis causing an increase in natural disasters across the globe, it's easy to fall into a sense of hopelessness in regard to the future of the earth. However, this is when taking action in defense of the planet's ecosystem is most crucial, and countless people from all walks of life have mobilized...
Even as employees return to the office following two years of pandemic-rooted work from home, there are just some habits workers can't seem to shake. Top line A study by Forrester Consulting and Microsoft Advertising reveals much of the workday continues to be consumed by online personal tasks. Among more than 5,300 employed-adults who took...
Unilever will stop marketing food and beverage products to children under the age of 16 across traditional and social media. The global move comes as brands face increased scrutiny around how they market products high in fat, sugar and salt (HFSS) to young people. In most countries around the world, the food and beverage industry...
With more people choosing to opt out of excessive data tracking, targeting audiences across platforms like Facebook has become more tricky for brands like Fabletics and Rhianna's Savage x Fenty. It was "very hard in the beginning," when Apple introduced App Tracking Transparency in 2021, said Bailey Minney, head of media measurement at TechStyle Fashion...
For bilingual communities, the use of their native languages in their everyday life is normal. However, the continued discrimination against Spanish speakers has made it more difficult to not only speak the language publicly, but also to navigate certain platforms and standard activities. In an effort to authentically connect with the Latinx community, delivery brand...
Google has reengineered the consent pop-up message to make it equally easy to accept or reject cookies. Starting this month, anyone using Google Search or visiting YouTube in Europe, while signed out or in incognito mode, will see a new cookie consent choice of Reject All alongside the usual Accept All option. A third, more...
Want to be involved in reviewing and awarding the most outstanding podcasts and podcasting professionals? Each year, the Adweek Podcast of the Year Awards recognizes the best work across several category sectors with the best shows aimed at professional audiences. Judged by some of the most respected leaders and rising stars in the field, tt...
To give original content on its platform more visibility, Instagram is making some changes to the algorithm that controls its ranking system. An Instagram spokesperson said the updates to the ranking algorithm will make users' feed less likely to recommend reposts of Reels and accounts with content filled with reposts from other users. Head of...
After less than a month, fledgling streaming service CNN+ is no more. The Warner Bros. Discovery-owned platform will cease operations on April 30 after first debuting on March 29. "As we become Warner Bros. Discovery, CNN will be strongest as part of WBD's streaming strategy, which envisions news as an important part of a compelling...
When an employee requests time off for bereavement, it is usually because there's been a death in their family. But grief comes from a wider range of pain points; Jacquie van der Veur wants more workplaces to recognize that. The senior communications manager at VMLY&R has faced multiple miscarriages, and when she went public with...
A lot of people I know are starting agencies, and a lot of them come to me for advice on public relations--asking something like, "How do we get our share of the attention before we have the clients or the work?" Don't think about PR yet, I tell them. You're not ready for it. The...
How do you get Annie Leibovitz on board with Celebrity Cruises? By helping her bring everyone else aboard as well. The superstar Rolling Stone, Vanity Fair and Vogue portraitist joined a host of other high-profile photographers for Celebrity Cruises' All-Inclusive Photo Project (AIPP). Touted as "the world's first diversity-focused open-source image library," the AIPP gallery...
Warner Bros. Discovery is starting with a strong streaming foundation. HBO and HBO Max combined to reach 76.8 million subscribers in the first quarter of the year, a gain of 3 million from the quarter prior. While (former) parent company AT&T said that growth was primarily driven by international markets, there are 48.6 million U.S....
Instagram released an "Earth" chat theme in honor of Earth Day April 22. This theme adds bees and vines to a conversation's background. Our guide will show you how to use the Earth chat theme in the Instagram application. Note: These screenshots were captured in the Instagram app on iOS. Also note, this Earth chat...
This just in: Randi Stipes, CMO of IBM Watson Advertising & Weather, has led an exceptionally successful career leading, learning and leaning into the constantly evolving media and technology and landscape. From content to new product development to ad sales and partner solutions, Stipes has continued to bet on herself, encouraging women in our industry...
Since its inception, Patreon has provided a space for independent creators to make additional income while connecting directly with their most fervent supporters. For many marginalized creators, the membership platform is a vital, if not wholly necessary, extension of their small business or portfolios. But any venture is only as effective as the resources at...
Weekend 2 of the 2022 Coachella Valley Music and Arts Festival will take place April 22-24. To honor the occasion, Instagram released a Coachella chat theme that adds a pastel landscape background to users' chats. Our guide will show you how to use the Coachella chat theme in the Instagram application. Note: These screenshots were...
Most startups can't wait to produce their first ads, but for Blake Lively's Betty Buzz line of alcohol-free mixers, there wasn't too much of a rush. That's because since the Hollywood star launched her brand in September 2021, it's seen strong support from fans and retailers alike, giving the new beverage challenger a chance to...
Xandr is the latest company to jump on the alternative currencies train. Ahead of the upfronts, the ad-tech company partnered with data providers 605, Comscore, EDO, Samba TV, TVision and VideoAmp to create a new framework that it hopes will enable the TV ad market to activate alternative data currencies. The company said that by...
Best known for its boisterous billboards and TV ads mocking dairy-loving dads, Swedish plant-based brand Oatly has never been afraid to take risks. Recent investments in a spoof true-crime podcast and a puppet-fronted YouTube series show this ethos is bleeding into its branded content too. So much so, it's been quietly building an entire editorial...