Like clockwork, every November our screens are flooded with Christmas ads. $2.5 billion is spent on holiday advertising in the U.S. alone, making Christmas and all its traditions a well-known household topic. Advertising has the power to bring that level of understanding and cultural awareness to something, even if you don't celebrate it. So why...
The stats are staggering: According to the Mexican Association of Stolen and Disappeared Children (AMNRDAC), on average 10 women disappear every day in Mexico--55% of them minors. Meanwhile, their families must deal with the financial impact of their search along with the unimaginable pain of such sudden loss. To help raise awareness and resources for...
The National Football League stepped up to the podium to detail the mixed reality and social media initiatives that are in place for the 2022 NFL Draft, which kicks off in Las Vegas Thursday night. The league teamed up with metaverse artist Gabe Gault, son of former longtime speedy wide receiver Willie Gault, on an...
The billionaire Elon Musk has bought Twitter. As an outspoken freedom of speech proponent, Musk has frequently criticized Twitter's moderation and the way he believes Twitter to limit freedom of speech at the expense of global society. His purchase of Twitter and its becoming a private company begs questions about the future of the platform,...
The rise in remote work since 2020 has led to many employees spending a lot of time collaborating through Google Drive. Coors Light and Mischief have come up with a creative way to surprise colleagues checking in on your project's progress with a "CoorsSlide" rebate. Coorslide.com hosts a slide that can be easily copied and...
The next wave of consolidation at WPP is underway with three planned mergers announced today. GroupM media agencies Essence and MediaCom will go to market next year as the single entity EssenceMediaCom. Additionally, Mindshare will merge with the global performance agency Neo to expand its service offering and GroupM Services will merge with Xaxis and...
On April 30, the subscription-only streaming service CNN+ will shutter for good. In what incoming CNN chief Chris Licht called a "uniquely shitty situation," the newly merged Warner Bros. Discovery raised the white flag on three-week-old CNN+ before letting it be routed in the streaming wars. Uncoincidentally, Netflix announced two days prior that it lost...
People on the East Coast know Friendly's as their neighborhood restaurant, one where families gather for a casual meal, teams congregate after the game for a round of sweet treats and birthday parties with ice cream sundaes abound. Somewhere along the way, however, Friendly's lost its luster and needed a boost. It filed for bankruptcy...
A media collective and accelerator focused on the advancement of Black-owned media properties, Group Black, partnered with Adweek to host an upfront event called Culture Unleashed on April 20. At the event, Group Black executives discussed how marketers can reach audiences at scale and use buying power to create actionable change. Unleashing the power of...
Warner Bros. Discovery is not here for your subscriber wars. Following its $43 billion merger, which closed on April 8, Warner Bros. Discovery held its first-quarter earnings call on Tuesday, April 26, and David Zaslav, president and CEO of the new company, made his intentions clear. The company intends to approach every decision through a...
While the metaverse is still in the early stages of development, there is a growing awareness of the need to build a more diverse and inclusive virtual world. In a global study last year from the Institute of Digital Fashion, 60% of people felt there was a lack of inclusivity in digital spheres, which can...
Amazon has spent nearly 30 years encouraging shoppers to buy directly from Amazon.com. Now, however, a new program is "extending its tentacles out to other sites," as one analyst put it, encouraging customer purchases elsewhere. The program offers two of the things Amazon likes most, but experts told Adweek brands will have to weigh the...
Instagram now allows users to add fundraisers to their Instagram Reels posts. Users can choose from 1.5 million nonprofits, and Instagram's parent company, Meta, will cover all donation processing fees. Our guide will show you how to add a fundraiser to an Instagram Reels post. Note: These screenshots were captured in the Instagram application on...
We often enjoy going out for delicious Korean or Chinese dishes, but find it hard to recreate some of those meals for ourselves. With Omsom, two sisters created a way for anyone to make a delicious meal featuring the diverse and delicious flavors of various Asian cuisines in 30 minutes. On this episode of Young...
Culminating in a 16-hour negotiation, the European Union reached a deal on Saturday on a regulation that will effectively force tech giants like Meta and Google to combat misinformation, illegal content and restrict ads based on a person's sexual orientation, ethnicity or religion. The EU law, called the Digital Service Act (DSA), also aims to...
Media company The Arena Group, which rebranded from Maven in September and owns or operates more than 40 titles including Sports Illustrated and TheStreet, has seen gains in both reach and revenue in the last year. The company attributes this growth to a series of internal investments and external purchases. The publisher finalized its most...
In today's episode of The Speed of Culture, Matt Britton talks to Ken Ohashi, CEO of Brooks Brothers, about bringing a brand's DNA into focus. Ken is a marketing expert with years of experience in the retail industry with brands like A?ropostale and the Authentic Brands Group. Having acquired the iconic suit brand Brooks Brothers...
Accenture has rebranded its creative services division Accenture Interactive to Accenture Song. The rebrand of the holding group--which in its last year of trading generated $14 billion in revenue and owns creative agencies such as Karmarama, The Monkeys and Rothco as well as Droga5--follows the promotion of David Droga to CEO and creative chairman of...
The most effective advertising for the last year comes from brands such as Samsung, eBay, Mitre 10 and Johnnie Walker, according to insights and consultancy firm Kantar. For the first time, the awards have been split across three categories: TV, print and outdoor and digital. In releasing its annual Creative Effectiveness Awards for 2021-2022, which...
You, too, can mold a transformative social platform into the image you have for it. All you need is roughly $44 billion. Twitter said Monday that it officially entered into an agreement to be acquired by an entity wholly owned by mega-entrepreneur Elon Musk, with the transaction valued at approximately $44 billion, or $54.20 per...
Meta is entering the brick-and-mortar retail arena, but in real life, not the metaverse. Facebook's parent company said Monday that it will open the doors to the roughly 1,550-square-foot Meta Store on the company's campus in Burlingame, Calif., May 9. The Meta Store marks the company's first physical retail space, and shoppers will be able...
Microsoft 365 became the first brand to introduce a community effect organically on TikTok, and it was built by the augmented reality creative department at VMLY&R. The agency tapped the Effect House beta TikTok opened up to all creators earlier this month, which provides learning resources and tools to give creators access to intuitive design...