Liquid Death makes no apology for its provocative marketing--in fact, the brand runs headlong into eyebrow-raising territory on the reg, drawing blood from Tony Hawk, hexing its own water and cozying up to cannibalistic themes to name just a few recent stunts. And on the heels of dropping a Super Bowl regional ad so controversial...
For a couple of years now, Twitter users have been pointing out something odd about Guitar Center's logo. The crux of the discussion: The guitar, which has a slight gap between its body and neck, is meant to represent the letter "G." Some consider it a stretch: I just feel like we're being really generous...
Colombia is one of seventeen countries in the world considered to be megadiverse, with the vast majority of the Earth's species or plant life residing within these spaces. Sporting the second highest level of biodiversity in the world makes for a number of explosive flavor combinations in Colombian food and drink, many of which are...
The influencer marketing space has radically changed over the past two years. Before 2020, influencers represented a small share of many companies' partner marketing efforts. Then, when the Covid-19 pandemic hit and knowledge workers shifted to remote work, some brands found it difficult to create their own content. At the same time, emerging influencer platforms...
In the age of declining linear TV ratings, TV One and sister channel Cleo TV are doing something radically different: they're growing. On Wednesday afternoon, the Black-owned TV One Networks held a virtual upfront event for marketers with Michelle Rice, president of TV One and Cleo TV, championing audience increases across channels. "After two years...
TikTok is now testing a way for people to identify comments that they believe to be irrelevant or inappropriate, with the goal of adding that community feedback to the range of other factors it uses to keep its comment section relevant and ensure that it is a place for genuine engagement. Only the person who...
Family-friendly network FETV first launched in 2013, but in 2022 the company is making its strongest pitch to advertisers yet. The company entered the general marketplace in 2020, and during its upfront presentation in New York on Wednesday, FETV told marketers it just closed deals that will bring the network to 11 million new homes....
San Francisco-based agency Eleven continues to add power to its ranks. Recently, the creative firm named industry influencer and 3% Conference founder Kat Gordon its creative entrepreneur in residence. Now, Eleven is bringing on three new executives, naming Kristina Jenkins as chief strategy officer, Juliette Geraghty as executive creative director and Andrea Ogunbadejo as head...
What's your plan B for when you burn dinner? Well, the world's largest fast-food chain McDonald's hopes to make itself an automatic default as just that with a newly developed smoke alarm that places an order to the closest McDonald's restaurant whenever it senses that the owner's food has been reduced to charcoal. The McDelivery...
By default, when Twitch users send animated emotes in chats, the animation will play for other viewers to see. However, users have the option to turn off animated emotes if they'd prefer. Our guide will show you how to turn off animated emotes in chat from within the Twitch mobile application. Note: These screenshots were...
Pinterest released a new extension that enables merchants on ecommerce platform WooCommerce to convert their product catalogs into shoppable Product Pins. Once a merchant installs the extension, their entire product catalog will be uploaded to the Pinterest platform, with their shoppable Product Pins appearing in Pinners' feeds. The extension also tracks when users interact with...
As the industry continues to try and solve the increasingly complicated measurement problem, YouTube and Nielsen have partnered to add co-viewing metrics to account for multiple viewers watching YouTube TV on connected TV. "We really feel a responsibility to bring the best of digital capabilities to connected TVs to address the pain points that we're...
Accenture Interactive creative agency Droga5 London has named executive creative director Shelley Smoler as its new executive creative officer (CCO) taking over from the outgoing David Kolbusz. Smoler, who has been with the agency since 2017, will step up to lead the agency's creative department when Kolbusz leaves in mid-May for a new role outside...
The rumors are true: IMDb TV is getting a makeover. Amazon's ad-supported video on demand (AVOD) streaming service will rebrand as Amazon Freevee, starting on April 27. The name change had been rumored for months, with execs previously hinting at an upcoming rebrand. "Over the past two years, we have seen tremendous growth for our...
Clubhouse introduced two new features this week: dark mode and games. Dark Mode, which will begin rolling out Thursday (April 14), gives users the option of "light, but not too light, text on a velvety dark background." Users can activate it through the application's settings and choose from Always Dark Mode or User Device Settings,...
From designing large-scale architectural projects for Frank Gehry to leading creative and design strategy for luxury fashion brands' premium VR experiences, FlickPlay founder Pierina Merino has focused her entire ccareer on pushing the boundaries of what's possible. Here, Pierina shares her perspectives on the blurring lines between online and offline and how she built her...
Marketers are finding new ways to connect with listeners in audio. One option growing in popularity, particularly with media company iHeartMedia, is branded podcasts. iHeartMedia hopes to grow the output of its branded content podcast studio--which launched in 2018 and now has about a dozen staffers--from 10 branded podcast shows to 30 by the end...
The wedding industry was severely impacted by the COVID-19 pandemic in 2020. Nearly half of couples (47%) postponed their wedding reception to a new date according to The Knot, the 25-year-old media, commerce and technology platform that is all things weddings. Now, the industry is booming. 94% of weddings planned for 2021 successfully took place...
McDonald's last won advertiser of the year at Cannes in 2014. As DDB's new global CCO for the client, Luis Miguel Messianu has a lofty--but clear--goal: win the honor again by 2025. Messianu acknowledged awards aren't what matter most--effective creative does--but taking that top honor would signify the direction he and global CMO Morgan Flatley...
Consumer finance platform Bankrate will debut its first ever original series on YouTube Wednesday, $$$$ They Didn't Teach You. The series was created in partnership with Team Whistle's Magnet social content agency, and it will be made up of six episodes, each featuring a well-known influencer discussing their personal story of achieving financial literacy after...
Streaming services are becoming well known for launching their European content through stunts that generate press and word of mouth--and Amazon's Prime Video has begun to get in on the act, using 500 drones to create a karaoke show over Rome this month. The stunt, devised by Ogilvy Italy, was performed to promote the platforms'...
We are used to seeing brand partnerships where brands with shared values come together to broaden their reach and maybe cachet. However, what we have seen more recently are brand collisions and mash-ups, where on the surface, it's not as obvious as to why they've come together. Perhaps when thinking about potential collaborations, shared brand...
Gilbert Gottfried, a comedy legend with one of the most distinct voices in entertainment, has died after a long-term illness. He was 67. "In addition to being the most iconic voice in comedy, Gilbert was a wonderful husband, brother, friend and father to his two young children," the family said in a statement posted on...
Taking care of your health can look like a lot of different things to different people. For its latest campaign, wellness tracker Fitbit is celebrating the power of listening to one's own body. The new campaign, "Feel Your Power," looks at the diverse ways people tune into their body's needs. Featured stars include influencers Petey,...