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Новости за 08.04.2022

Rethink Leaders to Launch a New Shop With No Fixed Address, Inc

Adweek.com 

Three Rethink employees are launching a new agency. The caveat? It'll be part of No Fixed Address, Inc., one of Rethink's competitors in the Canadian market. No Fixed Address, Inc. holds agencies including Mischief @ No Fixed Address and others that carry its name, including creative agency No Fixed Address, No Fixed Address Health, No...

What the Latest Season of Bridgerton Can Teach Us About Representation

Adweek.com 

The long-awaited return of the Shondaland hit period drama series has finally returned, and it did not disappoint. And when it comes to South Asian representation, Bridgerton must be celebrated for getting it right. Growing up, I loved devouring many of the Jane Austen classics: Pride and Prejudice, Sense and Sensibility and Emma. But I...

Tito’s Celebrates 25th Anniversary With New Bottle and AR Experience

Adweek.com 

Founded by sixth-generation Texan Bert "Tito" Beveridge, Tito's Handmade Vodka is reminding the spirits world how far it's come in just 25 years--from being distilled in an Austin shack to a fan favorite at music festivals like Austin City Limits. For its quarter-century anniversary, Tito's announced a year-long celebration that tells its story while showing...

Samsung Galaxy Salutes Gen Z’s Night Owls With an Anthemic Ad About Wellness

Adweek.com 

Samsung has spent years positioning itself as a company that defies common wisdom and challenges expectations with spots like "Ostrich," which shows the flightless bird taking to the sky with a pair of VR goggles, and the quirky musical number "I'm Open to That." Created by Ogilvy, Samsung's new "Night Owls" ad continues that trend...

Instagram: How to Remove a Website Link From Your Profile

Adweek.com 

Instagram allows users to add an external website link to their profiles on the photo- and video-sharing platform. If you've added a website link to your profile and you now want to remove it, our guide will show you how this is done. Note: These screenshots were captured in the Instagram application on iOS. Step...

AB InBev Teams Up With DDB FTW to Develop Sign Language Interpreter Bots for Deaf Gamers

Adweek.com 

For the more than 300 million hard of hearing (HoH) gamers worldwide, a lack of accommodation for different forms of communication across gaming platforms can often leave them feeling excluded. Though the industry has been slow to adapt to new features, new technology is supporting greater inclusion. AB InBev's Pilsen Callao in Peru has teamed...

Twitter Unveils Hashtag-Triggered Emojis for All 30 MLB Clubs

Adweek.com 

The Major League Baseball season is finally underway after the league's lockout caused a delay, and Twitter's hashtag-triggered emojis for all 30 clubs were unlocked, as well. The official hashtags for all 30 MLB teams are: Arizona Diamondbacks: #Dbacks #LosDBacks Atlanta Braves: #ForTheA #PorLaA Baltimore Orioles: #Birdland Boston Red Sox: #DirtyWater #MediasRojas Chicago Cubs: #ItsDifferentHere...

For Brands That Join the Conversation, the Pros Outweigh the Cons

Adweek.com 

Conversations are powerful. They lead to incredible innovation, problem-solving and creativity, and add to the richness of our lives; they can challenge misunderstandings and deceit. Ultimately, conversations can be the antidote to problems when people truly seek to listen, learn and understand. Great things happen when people connect and share ideas. By removing barriers, whether...



Gymshark Celebrates the Boxing Journey Of Ryan Garcia in Heartfelt Ad

Adweek.com 

When it comes to training and competition, having the support of family, friends and teammates may just be the the most vital thing athletes need. For national boxing champion Ryan Garcia and fitness apparel brand Gymshark, it's absolutely pivotal, especially when you're making a particularly challenging comeback. In support of Garcia returning to the ring...

To Realize the Full Potential of Retail Media, It’s Brand Consistency or Bust

Adweek.com 

As spending on digital retail media continues to surge with more brands diversifying their advertising portfolio across an even greater number of channels--brand consistency has never mattered more. As your brand looks to be everywhere (including that final frontier of the metaverse), it gets trickier to make sure it looks, feels and sounds like one...

Hendrick’s Gin Uses Lighthouses as Canvas for Stunning Projections

Adweek.com 

Britain's lighthouses might not be an obvious inspiration for a creative initiative, but Hendrick's Gin has enlisted three to be given a makeover using artistic projections to promote its Neptunia Gin release. Owned by distiller William Grant & Sons, Hendrick's is a premium gin brand distilled in Scotland with an infusion of cucumber and rose...

Kids’ Charity Hacks Apple AirDrop to Deliver Powerful PSA About Cyber Flashers

Adweek.com 

Innocence in Danger, an international charity that protects children against violence and abuse, has co-opted Apple's AirDrop technology to make a clever point about just how easy it is for kids to receive unsolicited lewd pictures via Bluetooth. Drawing on the insight that 86% of French people aged between 12 and 17 are now equipped...

Twitter: How to Untag Yourself From a Photo

Adweek.com 

Twitter allows users to tag other users in the photos they share on the social networking platform. If you've been tagged in a photo and you want to remove the tag, our guide will show you how this is done. Note: These screenshots were captured in the Twitter application on iOS. Step 1: Tap the...

Snap Continues to Push for Multi-Touch Attribution Over Last Touch/Last Click

Adweek.com 

Snap Inc. commissioned Neustar for a study of multi-touch attribution covering 10 brands across multiple verticals including consumer packaged goods, entertainment and retail. The company pointed out that many advertisers currently rely on desktop web analytics as their primary guidance, primarily focusing on the last touch or last click before conversions, adding that more than...

Omnicom Teams With Shoppable Livestream Startup Firework to Grow Ecommerce Offerings

Adweek.com 

Omnicom Media Group has signed a deal with shoppable video platform Firework that will make the startup's short-form and livestreaming capabilities available to all of the agency holding company's clients. The agency giant is hoping the partnership will give its growing roster of clients in the online retail space better access to tools that will...

Jon Steinlauf Named Warner Bros. Discovery U.S. Ad Sales Chief

Adweek.com 

Warner Bros. Discovery has an ad sales chief: Jon Steinlauf has been named chief U.S. advertising sales officer for the combined company following the imminent WarnerMedia-Discovery merger. Steinlauf, who currently holds that same title for Discovery, received the top job over JP Colaco, who is head of advertising sales at WarnerMedia. Following the merger close,...

This is a test headline number 6

Adweek.com 

What is Lorem Ipsum? Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but...

This is a test headline

Adweek.com 

What is Lorem Ipsum? Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but...

Virgin Media 02 Releases High Energy Merger Launch Campaign

Adweek.com 

Almost a year after the $40 billion merger of Virgin Media and O2, the resulting company has released its first major multimillion-dollar awareness campaign to promote its "Volt" proposition across the U.K. Virgin Media O2 is the new company that launched last June, combining two of the U.K.'s largest communications and broadband providers. Both will...

Good Reverse Mentoring Is Actually a Two-Way Street

Adweek.com 

The industry has faced some significant challenges recently, from the debate about working from home and how it impacts office culture and community to hiring talent who aligns with your mission and also brings marketable skills--that change nearly every week. Gen Z has a lot to offer to the workplace, with new insights and ideas...

Twitter Begins Testing Unmentioning Feature

Adweek.com 

Why say, "Don't @ me, bro," to individual Twitter users when you can just have the social network do it for you? Twitter said Thursday that it began testing a new Unmentioning feature on the web, which lets users remove themselves from any tweet, including quote tweets and threads. The social network called it "a...


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