It's no secret that brands have been using first-, second- and third-party data to deliver more personalized advertising experiences for customers. And for the most part, surveys show customers appreciate it. But all those customized Amazon pop-ups and Netflix entertainment recommendations consumers receive every day could soon fall victim to their own success. This is...
He went from cars to cheeseburgers to chicken. Newly appointed CMO of El Pollo Loco Andy Rebhun shares his career journey from formative marketing years at Ford to piloting McDonald's first mobile app to now, leading the chicken restaurant's expansion into new geographic (and product) territories. Enter the birria. Rehbun shares how his team is...
National Parks in the U.S. experienced a surge in attendance in 2021, indicating a need for many to experience a stronger connection to the natural world. However, with the future always in question, some parks are examining ways to ensure that these natural wonders exist for generations to come. Partnering with Havas Chicago, the nonprofit...
The producers of RuPaul's Drag Race--and shepherds of the TV property's expanding media and events empire--are breaking into consumer packaged goods for the first time with a line of canned cocktails. The beverages launch for pre-sale Friday under the House of Love brand and will include flavors like watermelon vodka, tangerine margarita and strawberry daiquiri...
Canadian crooner Michael Bubl? has been happily mixing it up with Bubly for years now, starting with a Super Bowl ad in 2019. In fact, the commercials built on the running gag of Bubl? mispronouncing the brand and insisting it was named after him have become cheeky fan favorites. But a campaign debuting today for...
We all have those TV shows we watched growing up that taught us great core values like dealing with conflict and sharing with others. More than ever, we are reaching for comforting shows like that to help us escape from everything that's currently going on in the world. Showrunner and executive producer Jeff Valdez of...
The Houston Astros may have lost the 2021 World Series to the Atlanta Braves, but they are kicking off 2022 with another feather in their baseball caps as the first Major League Baseball team to feature Amazon's cashierless technology in their stadium. Two stores at Houston's Minute Maid Park now boast the technology to sell...
You hear them loudly this time of year. They yell at you. They sling mud. They annoy. And many of them turn people off. They're political ads, and they're difficult to ignore. But a relatively new agency is trying to change how people think about political advertising, adding doses of performance and theatrics gleaned from...
As societal viewpoints evolve and change, people find themselves confused about what is seen as right or wrong behavior as parents, partners, bosses and friends all try to understand each other's expectations. This cultural confusion is something that Burger King will continue to explore as it promotes its plant-based menu items including additions such as...
Twitch allows users to turn on a variety of chat filters that are designed to hide different kinds of offensive or mature content from the platform's chat windows. For instance, users can turn on a chat filter related to "Hostility." Our guide will show you how to turn on chat filters from within the Twitch...
This year, independent media agency Crossmedia (XM) has already had 10 boomerang employees--former employees who come back. Matt Schroeder is one of them. He left XM in May 2021 to work at Omnicom's OMD and Accenture before returning to XM last month as a managing director of the agency's analytics and data arm, Redbox. XM's...
With just a couple weeks to go until the NewFronts presentations, the Interactive Advertising Bureau has unveiled the final schedule for the event, which will have an in-person presence for the first time in three years. The 2022 NewFronts will take place in a hybrid format--three days of in-person presentations, followed by a day of...
Reddit detailed several improvements to the search functionality on its platform, highlighted by the global rollout of comment search. The company explained in a blog post, "At Reddit, one thing we think about every day is how we can make it easier for people to find and engage in communities, content and conversations. Over the...
In a move counter to the prevailing trends toward reader revenue in the media industry, the global business publisher Quartz announced Thursday morning that it is removing the paywall from its website to focus more on driving members via its email newsletters. This effectively reverses its May 2019 decision to grant unlimited access to its...
As Adweek continues to roll out new programs as part of the Adweek Podcast Network, we're proud to welcome Brave Commerce to our lineup. Co-hosted by MikMak founder and CEO Rachel Tipograph and Profitero president Sarah Hofstetter, Brave Commerce tackles what's relevant in ecommerce today for the world's biggest brands. Over more than 80 weekly...
As the digital economy prepares for the third-party cookie-pocalypse, with addressability driving everything we do, more and more walls are being placed in front of digital content. What is walled content, and how does it create addressability? Are there avenues brands and publishers can take to authenticate audiences without putting up walls? These are the...
Lightbeam.TV, a video publisher, is creating a TV channel funded by branded content, rather than 30 and 60-second spot commercials. The startup currently exists on social channels like Instagram and TikTok and is set to debut as a connected TV publisher in 2023, according to CEO and co-founder Stephanie Sharis. As a TV channel, it...
With the 2021-22 NBA regular season coming to an end and teams getting ready for the playoffs, there's an overlooked story that needs to get told: A story about a team and a city that has been somewhat neglected for the last decade. A story about the Detroit Pistons. The Pistons aren't making the playoffs...