These days, marketers and agencies using self-serve tools to buy and trade media are under a lot of pressure to deliver incredible results on smaller and smaller budgets. Manual optimization only compounds those difficulties--it takes forever, it is inconsistent and it is not scalable. However, with deep learning, marketers can free themselves from most of...
Cannabis-loving revelers haven't traditionally been known for their restraint on April 20. So could it follow that marketers have taken a similar no-holds-barred approach to the revered weed holiday, perhaps overstating its importance on the cannabis calendar as the Super Bowl, July Fourth, New Year's Eve and Black Friday of ganja all rolled into one?...
4200%. That's the percentage of ROI that email marketing can generate. Many resources cite the benefits of email marketing for businesses. It's a promising approach, potentially ranking among the next major performance marketing trends. But still, email marketing is a largely unexplored area in performance-based marketing. Performance marketing differs from traditional marketing based on its...
If you were watching the first round of the NBA Playoffs, chances are you caught an impressive display of ball control--during a commercial break. That's because underwear and apparel brand Hanes debuted "Stay Cooool. Stay Supported," a campaign introducing its X-Temp Total Support Pouch product line, which boasts cooling fabric and breathable mesh panels. The...
To mark Earth Day April 22, Meta released a number of new features across Instagram, Messenger and Facebook. Instagram users in over 30 countries can now create fundraisers through Instagram Reels. Users can choose from 1.5 million nonprofits, with Meta covering all donation processing fees. All donations raised through fundraisers go directly to a user's...
When it comes to streaming services, retaining current subscribers is becoming just as urgent as recruiting new users. Fandom, the online home of in-depth discussions on all things pop culture, gaming, TV and film, aims to answer that question with its State of Streaming report. The global survey of 5,500 users is the platform's second...
In 2018, Harvard Business Review called Asian Americans the "forgotten minority" when it came to in-depth conversations about inclusion in leadership, noting that many diversity reports from top Silicon Valley companies either lumped them with larger groups or failed to address them at all. When they were present in reports, the data confirmed that they...
As the industry shifts away from traditional measurement, Horizon Media plans to transact up to 15% of its upfront investments with alternative currencies. The decision comes from the results of a 2021 request for information (RFI) centered around validating vendors, sources and solutions in the currency space. The company will make deals using two to...
Le Truc, the creative model founded last year that brings together over 600 creatives, producers and creative strategists from Publicis agencies into one collaborative space in New York, has made three leadership hires. Marcos Kotlhar joins as partner, chief creative officer, Megan Bundy becomes managing director and Ryan Chong takes on the lead of production...
With an unprecedented real estate crisis that has seen fewer homes selling for higher amounts than ever before, buying a house is an increasingly complex undertaking. With a number of apps and lending possibilities, it's hard to know where to even begin. Just ask comedian Melissa McCarthy. Created in partnership with Droga5, Chase Home Lending's...
After failing to convince Robert DeNiro to film with him in his homeland of Switzerland, tennis legend Roger Federer has lured another Oscar winner to do so, with Anne Hathaway featuring in the latest tourism spot for the country. Promoting "The Grand Tour of Switzerland Experience"--a road trip across the picturesque country--the 2 minute 10...
What do BBDO, The Martin Agency, mcgarrybowen, Deutsch and Droga5 have in common? Over a six-year period from 2009 to 2015, they all served as Pizza Hut's creative agency of record. There are certain clients who have a reputation for not sticking with an agency for more than a year. In the 2010s, perhaps the...
Even though he's toured the world, won four Grammys, sold 40 million records, acted in several Hollywood films and, as a child, sat on Duke Ellington's lap while the jazzman played piano, Lenny Kravitz has one particular memory that's never left him. And it's got nothing to do with fame or music. Since 1989, the...
M?lanie Masarin's mission is to take the word drinking back from booze. Since launching her own line of non-alcoholic aperitifs and spritzes, the founder and CEO uses her platform to destigmatize a sober lifestyle in a world where people think reaching for a soft drink means opting out of enjoyment. "I get so many messages...
BuzzFeed Inc. announced this morning that it is going to market with a newly enhanced version of its first-party data solution, called Lighthouse, that now incorporates the scale and data of Complex Media, which it officially acquired in January. By combining the scale of Complex Media with the existing portfolio of BuzzFeed Inc. brands, the...
When Tanya Giles entered the television industry, streaming didn't exist. Now, the executive heads up programming for one of the biggest names in media. Paramount, formerly ViacomCBS, named Giles chief programming officer of streaming last summer. That put her over programming decisions for Paramount+ and Pluto TV, helping to scale the company's rapidly growing streaming...
Two years after the pandemic shuttered a wave of alternative-weekly publishers across the country, the industry has emerged from the near-death experience leaner, wiser and, in some cases, radically transformed. In a bid to survive the overnight disappearance of their advertising business, many alt-weeklies experimented with a variety of new business tactics, including launching membership...