It's Earth Month, and we all know what that means. Every brand on the planet wants to talk to you, dear gentle consumer, about how much they love the environment. Coca-Cola released a beautiful ad this week animated by Mackinnon & Saunders, the production company behind movies like Fantastic Mr. Fox and Corpse Bride. It's...
The International Fact-Checking Network teamed up with WhatsApp on the "Spread the Facts Grant Program," which will award direct grant funding to organizations using the Meta-owned messaging application to launch, innovate and scale their efforts to combat misinformation. Up to $800,000 in grant funding will go to as many as 20 recipients, which will be...
Meta implemented a new requirement to help prevent fraud on its platform, requiring developers of newly created Meta applications to disclose their ownership of new Apple App Store or Google Play mobile apps before they can add their new Meta apps to their settings. Software engineer Logan Girard explained in a blog post Thursday that...
The Parkinson's Foundation estimates that 10 million people around the world have Parkinson's disease, a condition that often causes hand tremors that can make it difficult to use smartphones and tablets. Havas New York and Havas Germany spent two years working to make that technology more accessible through a pro-bono project to develop Staybl, a...
TV measurement and analytics company EDO has received an $80 million investment from Shamrock Capital, which also owns Adweek, as part of its efforts to develop an alternative measurement solution for convergent TV. EDO, which was co-founded by actor and filmmaker Edward Norton and economist and entrepreneur Daniel Nadler, measures ads that play across convergent...
"It's PR not ER" and "We're not saving lives" are a few lines that Walt Geer says the ad industry throws around to convince overworked professionals to take a deep breath, get a good night's sleep and put their jobs in perspective. But when you work in healthcare marketing, there's really no room for error--you're...
Instagram now allows users to add an external website link to their profiles in the photo- and video-sharing application. This feature is available even for users with personal, rather than professional, accounts. Our guide will show you how to add an external link to your Instagram profile. Note: These screenshots were captured in the Instagram...
With the Discovery-WarnerMedia merger set to cross the finish line as early as Friday, David Zaslav--who will be chairman and CEO of the combined company--has set his leadership team for Warner Bros. Discovery. The team includes expanded roles for JB Perrette, who will lead all streaming efforts at the company, and Kathleen Finch, who will...
The return of Reddit's r/place April Fools' stunt was anything but a joke, as the 2022 version saw more than 10.4 million Redditors place over 160 million tiles on what started as a blank canvas, compared with more than 1 million users placing roughly 16 million tiles in 2017. The communal, 1,000-by-1,000-pixel canvas enabled logged-in...
For 15 years, the Kardashian family has invited audiences into their homes with reality shows like Keeping Up With the Kardashians. But as the first family of reality TV leaves E! for a new reality series on Hulu, they gave fans an even closer look at some of the most iconic rooms in each of...
Much ado has been made about the surge in pet adoptions as a result of the ongoing Covid-19 pandemic. Purchases of indoor plants, however, have similarly been through the roof, marking the potential for a whole new era for beginner plant-owners. With Earth Day 2022 just around the corner, the visitors bureau of Lexington, Ky.,...
Unilever, one of the world's biggest advertisers, no longer has a dedicated chief marketing officer (CMO) role. Since April 2022, its most senior marketer, Conny Braams, has been appointed as its first chief digital and commercial officer to reflect the "blurring lines" between digital marketing and commerce. "It doesn't mean we're dropping marketing. It means...
After a brief postponement when negotiations between owners and players went into extra innings, Major League Baseball is back at bat. And so are its brand partners. Much has been made about the "death of baseball" the last few years. Even before the pandemic truncated the 2020 season and hobbled the National Pastime in 2021,...
Despite industry-wide moves to figure out alternatives to third-party cookies, before Chrome's 2023 deadline, marketers are not ready to break their cookie addiction, studies show. Agencies are encouraging their clients to quit third-party cookies by helping them build their own first-party data stores--with agency proprietary tools-- and partnering with companies that allow permissible access to...
WarnerMedia teamed up with IPG Mediabrands to test alternative measurements across the same campaigns, in one of the last announcements the company is expected to make ahead of its imminent merger with Discovery. Top line The partnership is in collaboration with Comscore, iSpot and VideoAmp and is designed to inform WarnerMedia's strategy when it comes...
Facebook's annual F8 developers conference is the latest casualty of parent company Meta's emphasis on the metaverse. Facebook application director of developer and startup programs Diego Duarte Moreira explained in a blog post, "Similar to years past, we are taking a brief break in programming and will not hold F8 in 2022 while we gear...
After creating a new Friday Night Baseball package for Apple TV+, Major League Baseball has partnered with a different streamer for another exclusive offering, this time on Sunday morning. Peacock will be the exclusive home to a new MLB game of the week on Sunday mornings. Starting May 8, the NBCUniversal streaming service will stream...
The U.S. has long tendered the most prolific prison system in the world, with the number of incarcerated individuals clearing an estimated 2.3 million as of 2016. Studies show that this has sweeping negative effects on our nation's economy. Compounding this is the stigma around released inmates, leaving little opportunity for the formerly incarcerated to...
Despite the #MeToo movement raising awareness and advocacy against sexual harassment, the need for education and advocacy remains. And while the onus will always be on every individual not to harass, beauty brand L'Or?al is offering tips on how to help when it happens. L'Or?al's "Stand Up" campaign was created in partnership with global nonprofit...